On Monday, Facebook will begin the ritualistic process of wooing Wall Strret investors ahead of its forthcoming IPO, according to a report in The Wall Street Journal. Facebook’s “road show” comes ahead of a May 18 target IPO date, the paper said. Circle your calendars for May 18 — it’s the most anticipated IPO in years, and the buzz about $100 billion-dollar valuations will reach deafening levels before founder and CEO Mark Zuckerberg finally steps up to the podium at the NASDAQ. But just weeks before the IPO, some marketers are already complaining about Facebook’s advertising business — not a great sign for a company that gets the vast majority of its revenue from online ads.
Gannett said it is “playing offense” again after years of cuts and contraction. Its touchdown strategy is a sophisticated paywall system that the news giant says will both bolster local news reporting and deliver an extra $100 million in profits. The plan is ambitious, but is it realistic?
Yahoo’s once dominant position with display advertising is now officially over. Research firm eMarketer released figures Wednesday showing that both Facebook and Google surpassed Yahoo last year in display-ad revenue, with $1.73 billion and $1.71 billion, respectively. According to eMarketer, overall spending on online video, sponsorships, rich media and banner advertising grew 25.2 percent to $12.4 [...]
In the twisted, tangled marriage between popular music and television advertising, pop singers are penning songs for companies as TV spots break emerging artists.
Twitter and Facebook. Facebook and Twitter. You may love, or loathe, one app more than the other. Or you may love – or loathe – both equally. Here’s what’s indisputable: they are the two social media titans of our age. Yet, one of these social networks – Facebook – will generate $3.5 billion in revenue [...]
This is the story, via Chris Matyszczyk, of how Ikea used Facebook to promote a new store in Malmö, Sweden:
