Your logo is often the first impression you make on potential customers, so make sure it’s a good one.
advertising
Hey Ladies, Want Some Jerky? Unusual Marketing Efforts Aimed Just at Women
Gender-based marketing sometimes focuses on men: A “manly” diet soda hit the market not long ago, for instance, and Weight Watchers has made concerted efforts to appeal to guys and let them know that the company’s product is for …
Creating a Pay-Per-Click Advertising Campaign
If you’re thinking about a pay-per-click or search advertising campaign, selecting the right keywords is the most important part.
How to Make Display Advertising Work for Your Small Business
Display advertising can be a great way to build brand recognition for your up and coming business, but you need to follow a few simple practices to get the most out of your online advertising dollars.
Sad but True? Shopping Promoted as a Way to ‘Fill the Void’
Your life sucks. But it’ll suck less if you buy this thing we’re advertising. That, in a nutshell, is the message behind many advertising campaigns. It’s just that usually the message comes across in a fairly subtle way. Few ads …
#NBCFail? Not Quite. Prime Time Olympics Coverage is Surprising Success for Network
It’s more than a week into the London Olympics, and Twitter users are still hammering NBC for its tape-delayed coverage, its glitchy streaming online video, and the endless commercials in between and during the competition. But …
NFL, MLB Say They Aren’t Considering Ads on Uniforms
But once the NBA starts bringing in millions of dollars, it’s difficult to think they wouldn’t reconsider.
Do Facebook Ads Work?
Facebook ads can be effective, according to a recent study conducted by the social media giant and comScore.
Why Everyone’s Holding Their Breath About Facebook Earnings
Facebook stumbled out of the block with its May IPO. Investors will be curious to see whether today’s earnings report can help the company’s stock rebound.
Ha! Ads That Make You Laugh Don’t Really Make You Buy
It’s funny how commercials work. Or rather, according to a new study, it’s funny how some ads succeed in making viewers chuckle, but ultimately fail in what they’re supposed to do—entice couch potatoes into actually buying the …
What’s With All the Offensive Alcohol Names?
Should consumers be able to buy Five Wives and some cold Raging Bitches? The manufacturers that make these products — a vodka and an ale, respectively — certainly think they should. Recently, though, state liquor …
What Were They Thinking? 10 Ads That Sparked Controversy
Cringe-inducing ads can do a lot to tarnish a company’s image. Here’s ten examples of advertisements gone wrong and how each company handled the fallout.
