If you think you make purchases because you logically and objectively evaluate the options at hand, then decide based strictly on your personal preferences and individual sense of value, think again. Here are four examples of how …
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Study: The Rich Really Are More Selfish
“Lower-class” individuals—i.e., folks without much money or education—demonstrate more compassion and empathy than their wealthy counterparts, according to a series of psychological studies. In social scientist speak, …
The Reason You’re in Love With Material Possessions? Loneliness
People are supposed to love other people (and perhaps, pets and local sports franchises). So why is it that consumers are prone to borderline-romantic infatuations with stuff ranging from cars to computers, and even guns? Why do …
4 Weird Academic Studies on Economics and Consumer Behavior
Studies show that flexing one’s muscles may help fight off—or possibly cause—wasteful impulse purchases, and other weird money findings.
Cheapskate Wisdom … About Gift-Giving
“Culturally, gift-giving is not rational … In fact, much of consumer behavior, including gift-buying rituals and holidays, is completely irrational.”
Consumer Research Roundup: 7 Studies Explaining Why You Buy, Why You Have No Free Time, and Why a Designer Good Purchase Can Snowball
Also, there are theories as to why the layout of IKEA stores is so damn confusing, and why the presence of a Walmart in your neighborhood may have caused you to gain weight.
