Carlye Adler

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Method Home Cleans Up With Style and (Toxic-Free) Substance

ALEXANDER HO FOR TIME

Adam Lowry and Eric Ryan, high school pals from suburban Detroit, are not exactly the kind of folks you would expect to launch a cleaning products business. They are, for lack of a better word, slobs. When they started Method Home, they lived in what they called one of the dirtiest apartments in San Francisco. [...]

Tarte Cosmetics: A PhD Drop-Out Shakes Up the Beauty Biz

Joe Fornabaio

In many ways, Maureen Kelly, the founder of the cheeky cosmetics line Tarte, seemed destined to makeup moguldom. When she was four she performed makeovers on her Holly Hobbie dolls, at six she concocted blush from shaving cream and red cough syrup, and as a teenager she gifted pots of homemade lip gloss for Christmas. [...]

Hint Water: Out to Conquer Vitaminwater — and Obesity Too

Hint Unsweetened Essence Water

Growing up, Kara Goldin’s house was filled with the most recently released modern foods. But Ho Hos weren’t snacked upon; they were studied. Stouffer’s wasn’t served; its ingredients were examined. A Twinkie sat on a shelf for observation. (It remained there, undecaying, for a year and a half.) Such was life as a daughter of [...]

One Ailing Pet Yields a Small-Biz Juggernaut

Yoshihisa Fujita / MottoPet / amanaimages / Corbis

As a serial entrepreneur, Jean Hoffman negotiated development and manufacturing deals in China, founded a consulting and M&A advisory firm, and developed a complex data system that Thomson Reuters bought for undisclosed millions. Now, she’s pursuing her biggest business endeavor yet — a $100 million opportunity — an idea that was inspired by her cat. [...]

Bonobos: Very Fit to Lead

Kathy Willens / AP

Andy Dunn doesn’t seem like the usual suspect to lead a fashion revolution. At 31, the energetic MBA from Stanford has experience at Bain & Co., but never worked in the apparel industry. He studied economics and history, but has no background in design. He’s as passionate about falafel, beef jerky, and premium South American [...]