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	<title>Business &#38; MoneyCategory: Twitter &#124; Business &#38; Money &#124; TIME.com</title>
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		<title>Business &#38; MoneyCategory: Twitter &#124; Business &#38; Money &#124; TIME.com</title>
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		<title>The Charles Ramsey-McDonald&#8217;s Episode: How a Viral Marketing Opportunity Can Backfire</title>
		<link>http://business.time.com/2013/05/08/the-charles-ramsey-mcdonalds-episode-how-a-viral-marketing-opportunity-can-backfire/</link>
		<comments>http://business.time.com/2013/05/08/the-charles-ramsey-mcdonalds-episode-how-a-viral-marketing-opportunity-can-backfire/#comments</comments>
		<pubDate>Wed, 08 May 2013 23:50:04 +0000</pubDate>
		<dc:creator>Brad Tuttle</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Amanda Berry]]></category>
		<category><![CDATA[Big Bird]]></category>
		<category><![CDATA[Charles Ramsey]]></category>
		<category><![CDATA[Chipotle]]></category>
		<category><![CDATA[cleveland]]></category>
		<category><![CDATA[Gina DeJesus]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[Oreo]]></category>
		<category><![CDATA[Poland Spring]]></category>
		<category><![CDATA[Sesame Street]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=79583</guid>
		<description><![CDATA[Using a story about women being kidnapped and held against their will for years for marketing purposes is questionable enough. Now that the hero in the story turns out to have a history of domestic violence convictions, the Charles Ramsey-McDonald&#8217;s episode is shaping up as an argument that perhaps brands should respond to viral marketing opportunities slowly, cautiously—and sometimes not at all. The accepted wisdom today is that when a brand is suddenly front and center in the news for almost any reason whatsoever, the company must seize the moment and take advantage of the situation as a marketing opportunity. Responding with speed is deemed to be absolutely essential. Oreo, for instance, was widely lauded for its quick-thinking Tweet during the Super Bowl blackout. The Tweet, featuring a photo of the iconic cookie and the caption &#8220;You can still dunk in the dark,&#8221; was put up in 10 minutes—before the lights were back on at the New Orleans Superdome—and was immediately retweeted and liked on Facebook tens of thousands of times. (MORE: Stealth Celebrity Endorsement: No Money Changes Hands, Just Free Burritos) The Etch a Sketch toy and Sesame Street&#8217;s Big Bird both had big moments in the news during last year&#8217;s presidential campaign, and Poland Spring bottled water received plenty of attention thanks to Marco Rubio&#8217;s &#8220;Gulpgate&#8221; during the Republican Address to the Nation in February. These odd spectacles were all viewed as prime branding opportunities that fell into the laps of their respective marketing departments—an opportunity that Poland Spring, for one, was criticized for botching. This week, McDonald&#8217;s was suddenly, bizarrely in the news in a big way, when a man named Charles Ramsey became a viral sensation. Ramsey is the neighbor who helped rescue three women who had been abducted and held captive for a decade in a home in downtown Cleveland. In interviews that have been shown on TV stations around the world—and viewed millions of times online—Ramsey mentioned that he was &#8220;eating my McDonald&#8217;s&#8221; when he heard screaming, leading him to save a woman trying<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=79583&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://business.time.com/2013/05/08/the-charles-ramsey-mcdonalds-episode-how-a-viral-marketing-opportunity-can-backfire/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<primary_category>Marketing</primary_category><primary_category_link>http://business.time.com/category/marketing-2/</primary_category_link>
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			<media:title type="html">bradtuttle</media:title>
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	</item>
		<item>
		<title>What the Library of Congress Plans to Do With All Your Tweets</title>
		<link>http://business.time.com/2013/02/25/what-the-library-of-congress-plans-to-do-with-all-your-tweets/</link>
		<comments>http://business.time.com/2013/02/25/what-the-library-of-congress-plans-to-do-with-all-your-tweets/#comments</comments>
		<pubDate>Mon, 25 Feb 2013 18:53:27 +0000</pubDate>
		<dc:creator>Victor Luckerson</dc:creator>
				<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=72820</guid>
		<description><![CDATA[Because the Library of Congress is archiving every tweet ever: poop. — Victor Luckerson (@VLuck) April 15, 2010 &#8230;That&#8217;s a message I tweeted back in April 2010, when it was announced that the Library of Congress was planning to archive every publicly available tweet ever posted on the social network. Now, almost three years later, the Library’s Twitter archive is beginning to take shape, and there are clues as to what uses researchers will derive from all of our 140-character witticisms. When the Library initially took on the Twitter archive in 2010, it was already a daunting 21 billion tweets filled with words, hashtags, geolocation info, and other metadata. Today the Library has access to more than 170 billion tweets or about 85 terabytes of data. With about half a billion tweets now flowing into the archive daily, the biggest immediate challenge is finding a way to make all this information coherent and usable. “One of the things that makes this collection a little bit different is the velocity with which it’s growing,” says Gayle Osterberg, director of communications for the Library of Congress. “The computing capacity to search for an item or a series of items across billions and billions of tweets isn’t cost-effective at the present time for a public institution.” (MORE: How Your Harlem Shake Videos Make Money for the Original Artist) Osterberg says the costs associated with the project, in terms of developing the infrastructure to house the tweets, is in the low tens of thousands of dollars. The tweets were offered as a free gift from Twitter, and are being transferred to the Library through a separate company, Gnip, at no cost. Each day tweets are automatically pulled in from Gnip, organized chronologically and scanned to ensure they’re not corrupted. Then the data are stored on two separate tapes which are housed in different parts of the Library for security reasons. The Library has mostly figured out how to make the archive organized, but usability remains a challenge. A simple query of just the 2006-2010<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=72820&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Twitter</primary_category><primary_category_link>http://business.time.com/category/technology-media/twitter-technology-media/</primary_category_link>
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			<media:title type="html">vluck2012</media:title>
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		<title>TurboTax Vs. H&amp;R Block: Here&#8217;s the Other Class War Sparked by Taxes</title>
		<link>http://business.time.com/2013/02/08/turbotax-vs-hr-block-heres-the-other-class-war-sparked-by-taxes/</link>
		<comments>http://business.time.com/2013/02/08/turbotax-vs-hr-block-heres-the-other-class-war-sparked-by-taxes/#comments</comments>
		<pubDate>Fri, 08 Feb 2013 17:30:55 +0000</pubDate>
		<dc:creator>Martha C. White</dc:creator>
				<category><![CDATA[Careers & Workplace]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Saving & Spending]]></category>
		<category><![CDATA[Smart Spending]]></category>
		<category><![CDATA[Taxes]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Work/Life Balance]]></category>
		<category><![CDATA[H&R Block]]></category>
		<category><![CDATA[income taxes]]></category>
		<category><![CDATA[online tax preparation]]></category>
		<category><![CDATA[tax filing deadline]]></category>
		<category><![CDATA[tax prep]]></category>
		<category><![CDATA[tax preparation]]></category>
		<category><![CDATA[taxes]]></category>
		<category><![CDATA[Turbo Tax]]></category>
		<category><![CDATA[TurboTax]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=69969</guid>
		<description><![CDATA[Who knew tax preparation could get so controversial? As tax season kicks into gear, archrivals H&#38;R Block and Intuit, maker of TurboTax software, are squabbling like reality show housewives. In the process, they’ve kicked off a contentious social media conversation around our usually unspoken ideas about work, education, and social status. The bickering began when Intuit rolled out commercials in which customers who use an unnamed tax service (pretty obviously intended to be H&#38;R Block) are horrified to find their tax preparer working as a shopgirl in a clothing store in one of the ads. In another ad, a customer&#8217;s tax guy is fixing a clogged pipe under their kitchen sink. “I thought you were a tax expert,” the homeowner says to Bob the plumber as his wife raises her eyebrows and darts out of the room, presumably to go double-check the tax paperwork. (The commercials are here and here.) H&#38;R Block filed a lawsuit to try to block the commercials. It was unsuccessful; last week, a federal district court judge rejected the request. Company CEO Bill Cobb accused Intuit of “taking cheap shots at hardworking plumbers and retail sales clerks, not to mention millions of Americans holding down two jobs.” Then he took the battle to Twitter. The company launched a campaign, #iamhrblock, featuring snapshots of its tax preparers holding up signs — many of which say what they do for a living outside of tax season. It’s an eclectic list: air-traffic controller, owner of a power-washing company, Zumba instructor. There are also some whose full-time professions hew a little more closely to our idea of “tax pro” and that go beyond the scope of Intuit’s on-screen portrayals: CPAs, people with MBAs, business and accounting degrees, and Registered Tax Return Preparers. (MORE: 10 Ways to Fight Back Your $1,000 Payroll Tax Hike) Regular people, some of them customers of one service or the other, started to weigh in on Facebook and Twitter as well. Some posted criticisms of the TurboTax ads, charging Intuit with being classist or misleading in its<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=69969&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://business.time.com/2013/02/08/turbotax-vs-hr-block-heres-the-other-class-war-sparked-by-taxes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<primary_category>Taxes</primary_category><primary_category_link>http://business.time.com/category/economy-policy/taxes-economy-policy/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/04/1040a1.jpg?w=240</featured_image>
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			<media:title type="html">1040a</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/9a5a9e4f28beb5afb59b1202632d219a?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">marthacwhite</media:title>
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		<item>
		<title>Online Banking: More Site Outages and Cyberattacks Coming?</title>
		<link>http://business.time.com/2013/02/08/online-banking-more-site-outages-and-cyberattacks-coming/</link>
		<comments>http://business.time.com/2013/02/08/online-banking-more-site-outages-and-cyberattacks-coming/#comments</comments>
		<pubDate>Fri, 08 Feb 2013 16:00:32 +0000</pubDate>
		<dc:creator>Martha C. White</dc:creator>
				<category><![CDATA[Banking]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Bank of America]]></category>
		<category><![CDATA[BofA]]></category>
		<category><![CDATA[Cyberattack]]></category>
		<category><![CDATA[Cybercrime]]></category>
		<category><![CDATA[Mobile Banking]]></category>
		<category><![CDATA[online banking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=69785</guid>
		<description><![CDATA[Increasingly, banks want people to use digital means of conducting their banking business. When everything works as planned, it&#8217;s cheaper and more efficient for customers as well as banks. When it doesn&#8217;t, huge infrastructures can grind to a standstill, and the customers stuck in a holding pattern are the collateral damage. Bank of America customers trying to log into the bank&#8217;s website on Friday, February 1, found that both the desktop and mobile versions of the site were down for much of the day — an especially frustrating situation given that it was the first of the month, when people might have wanted to check on bill payments or paycheck deposits. On Friday and into Saturday, the @BofA_Help Twitter feed was jammed with queries from panicked customers. &#8221;When a bank goes down, customers are basically frantic,&#8221; says Jacob Jegher, research director at consulting firm Celent. &#8221;We’re seeing an unfortunate trend to having down time on bank websites.&#8221; (MORE: The Rise of the Alterna-Banks: 4 Options Beyond Traditional Banking) Bank of America&#8217;s Twitter account moderators Tweeted a series of updates and instructions for people who were hit with fees as a result of the outage. Still, customers today have high expectations for their banking technology — probably due in no small part to banks&#8217; touting their tech tools and nudging customers to make greater use of them. On Friday, some Twitter users posting the Help account as well as BofA&#8217;s other Twitter accounts said they were annoyed enough to switch banks. In reality, most of them probably won&#8217;t, says David O&#8217;Connell, a senior analyst at the Aite Group, a financial services consulting company. &#8220;It&#8217;s really hard to switch banks,&#8221; he points out. (MORE: Are Iranian Cyberattacks Damaging American Banks?) But there&#8217;s a bigger issue here. Although the BofA outage was attributed to an internal technical problem, most of America&#8217;s biggest banks have recently been victims of DDoS cyberattacks. The acronym stands for &#8220;distributed denial of service&#8221; and involves sending a barrage of traffic to a website large enough to overwhelm it. The onslaught against banks<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=69785&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://business.time.com/2013/02/08/online-banking-more-site-outages-and-cyberattacks-coming/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<primary_category>Banking</primary_category><primary_category_link>http://business.time.com/category/banking-2/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2013/02/148578270.jpg?w=240</featured_image>
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		<media:content url="http://timebusinessblog.files.wordpress.com/2013/02/148578270.jpg?w=240" medium="image">
			<media:title type="html">BofA to Cut $3 Billion in Investment Banking, Trading Costs</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/9a5a9e4f28beb5afb59b1202632d219a?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">marthacwhite</media:title>
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		<item>
		<title>5 Top Trends for 2013 Super Bowl Commercials</title>
		<link>http://business.time.com/2013/01/30/5-top-trends-for-2013-super-bowl-commercials/</link>
		<comments>http://business.time.com/2013/01/30/5-top-trends-for-2013-super-bowl-commercials/#comments</comments>
		<pubDate>Wed, 30 Jan 2013 13:00:57 +0000</pubDate>
		<dc:creator>Brad Tuttle</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Autos]]></category>
		<category><![CDATA[Business of Sports]]></category>
		<category><![CDATA[Companies & Industries]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Food and Beverage Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[Clint Eastwood]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Doritos]]></category>
		<category><![CDATA[Halftime in America]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[Lincoln]]></category>
		<category><![CDATA[MiO Fit]]></category>
		<category><![CDATA[Skechers]]></category>
		<category><![CDATA[smartphone apps]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[Snack Bowl]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sports drink]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[Target]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=68304</guid>
		<description><![CDATA[The cost of advertising in the Super Bowl is rising, running an average of $4 million for a 30-second spot—up from $3.5 million last year and just $42,000 back in 1967. To justify the expense, advertisers aim to present fans with something more than just another entertaining but ultimately forgettable commercial. How do they plan on doing it? Here are a few of the ways: Longer Commercials The most talked-about ad from last year&#8217;s Super Bowl was Chrysler&#8216;s &#8220;It&#8217;s Halftime in America&#8221; featuring Clint Eastwood. The ad stretched on for a full two minutes, which is an epic length compared to the usual 30-second TV spot. More XXL commercials are expected during this year&#8217;s Super Bowl. According to data cited by the Los Angeles Times, nearly 20% of this year&#8217;s ads will go on for one minute or longer, compared to 10% during the 2011 Super Bowl. (MORE: The Best and Worst Super Bowl Commercials of 2012) Online Teasers One of the reason&#8217;s the Clint Eastwood ad was such a hit is that it was a surprise; no one had gotten a &#8220;sneak peek&#8221; of it in advance on YouTube or Chrysler&#8217;s website, and news of the spot hadn&#8217;t spread ahead of time on Twitter or Facebook. That&#8217;s rare nowadays for Super Bowl ads, as AdAge explained: When an advertiser shells out between $3.5 million and $4.5 million for a Super Bowl ad, using social media to get added exposure isn&#8217;t just an afterthought. It helps amortize the cost of the commercial by generating millions of dollars in free publicity. For advertisers, the Super Bowl isn&#8217;t merely a day, but the highpoint of an entire season for marketers hoping that their clients can become part of the national conversation before, during, and after the game. Most advertisers aren&#8217;t satisfied just with getting the attention of millions of TV viewers on Super Bowl Sunday. They want their attention for weeks beforehand as well, which is why, for example, Volkswagen released the video of the dogs barking the &#8220;Star Wars&#8221; theme online.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=68304&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Advertising</primary_category><primary_category_link>http://business.time.com/category/marketing-2/advertising-marketing/</primary_category_link>
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			<media:title type="html">bradtuttle</media:title>
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		<title>You Probably Spent 13 Hours on Hold Last Year</title>
		<link>http://business.time.com/2013/01/24/you-probably-spent-13-hours-on-hold-last-year/</link>
		<comments>http://business.time.com/2013/01/24/you-probably-spent-13-hours-on-hold-last-year/#comments</comments>
		<pubDate>Thu, 24 Jan 2013 19:55:32 +0000</pubDate>
		<dc:creator>Brad Tuttle</dc:creator>
				<category><![CDATA[Companies & Industries]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Management & Leadership]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Saving & Spending]]></category>
		<category><![CDATA[Smart Spending]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[TalkTo]]></category>
		<category><![CDATA[text messages]]></category>
		<category><![CDATA[Texting]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=68144</guid>
		<description><![CDATA[Add this factoid to the many others concerning the poor state of customer service, right alongside the one about how we collectively lose $38 billion annually waiting around for the cable guy to show up. According to a new poll, most American consumers (53%) say that they spend 10 to 20 minutes on hold each and every week. That 15 minutes or so per week adds up to 780 minutes per year—or 13 hours annually—spent waiting for a company that swears via automated message &#8220;we care about your business&#8221; to answer the darn phone. The survey, commissioned by text-message service TalkTo, also states that 86% of consumers report being put on hold every time they call a business, and that 48% believe the customer service representatives who answer phone calls are not helpful. The data is similar to that of previous polls indicating, for instance, that 60% of consumers who call to complain get nothing, and that 71% are &#8220;tremendously annoyed&#8221; when they can&#8217;t get a live customer service agent on the phone. (MORE: Could 2013 Be the Year That Customer Service Gets Better?) You&#8217;d think that the latest survey results would serve as yet another rallying call for improved customer help lines, including shorter wait times and more, you know, actual help. Instead, the survey&#8217;s sponsor points to a rather self-serving solution, claiming that texting businesses with service requests makes more sense than dialing up and waiting. &#8220;This research shows how poorly the phone performs as a customer-service channel,&#8221; Stuart Levinson, CEO of TalkTo, an app that lets consumers text businesses, said via press release. &#8220;Everyone’s calling less and texting more. It’s time for businesses to catch up with how customers want to interact with them.&#8221; We can all agree that businesses could—and should—get a lot better at interacting with customers. But are people really texting more? Data gathered at the end of 2012 shows just the opposite, that the average American&#8217;s monthly text total recently declined for the first time ever. Compared to waiting on hold on the<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=68144&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Companies &amp; Industries</primary_category><primary_category_link>http://business.time.com/category/companies-industries/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/03/downloadedfile-1.png?w=240</featured_image>
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			<media:title type="html">Phone</media:title>
		</media:content>

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			<media:title type="html">bradtuttle</media:title>
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		<title>2013: Six Tech/Media Stories to Watch</title>
		<link>http://business.time.com/2013/01/02/tech-and-media-6-business-predictions-for-2013/</link>
		<comments>http://business.time.com/2013/01/02/tech-and-media-6-business-predictions-for-2013/#comments</comments>
		<pubDate>Wed, 02 Jan 2013 10:45:27 +0000</pubDate>
		<dc:creator>Sam Gustin</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Future of TV]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hollywood]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Patent Wars]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Tech Policy]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Venture Capital]]></category>
		<category><![CDATA[War for the Web]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=65452</guid>
		<description><![CDATA[In 2013, most tech consumers will be asking if it&#8217;s smart to buy a new computer, smartphone, or tablet device. As the structural shift from desktop to mobile computing races forward, hardware and software manufacturers are searching for an integrated solution. Apple and Google lead the pack on the software front &#8212; even as their surrogates engage in costly and time-consuming patent litigation around the world. Samsung (a key Google partner) is the global handset leader. Apple makes the best-designed consumer devices in the world. Here are six tech/media predictions for 2013. Google Will Settle Antitrust Probe With the Feds &#8212; It&#8217;s time for this nearly two-year investigation to end. As I wrote three months ago, the federal government’s probe of Internet search giant Google will most likely conclude with a settlement that averts a major lawsuit. The Federal Trade Commission has been exploring whether Google has used its search power &#8212; 70% market share &#8212; to harm rival companies unfairly. Google has offered a set of voluntary concessions addressing complaints about its search practices. But after European officials said that they were preparing even harsher sanctions for Google, the FTC punted the probe into this year (2013). If Google and the feds reach a deal, it would represent a huge victory for Google, and a major defeat for the companies that have accused it of acting unfairly. (MORE: Will Google Escape a Federal Antitrust Lawsuit Over Web Search?) Patent Progress Continues &#8211; Isn&#8217;t it just about time for the patent wars to end? Consumers want to see tech giants Apple, Google, and Samsung compete in the marketplace fair-and-square, not bicker in courtrooms around the world. The real winners of the patent wars are the $1,000-per-hour lawyers who represent these global behemoths around the world. For the first time, Apple and Google spent more last year on intellectual property than research and development. That&#8217;s not a good sign. Apple’s $1 billion victory over Google&#8217;s key Android partner Samsung in August was the most decisive victory in Apple’s patent proxy war against Google. Is patent peace possible? It’s worth noting that neither Apple CEO Tim Cook nor Google CEO<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=65452&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Technology &amp; Media</primary_category><primary_category_link>http://business.time.com/category/technology-media/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2013/01/rtr3azr9-1.jpg?w=240</featured_image>
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			<media:title type="html">New York City Mayor Michael Bloomberg and Senator Charles Schumer  arrive at a joint news conference on Hurricane Sandy Federal Aid Request on Capitol Hill</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/60187828ab0bda2734e1a17a173fabde?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">shgustin</media:title>
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		<title>The Top 5 Tech Biz Stories of 2012</title>
		<link>http://business.time.com/2012/12/28/the-top-5-tech-biz-stories-of-2012/</link>
		<comments>http://business.time.com/2012/12/28/the-top-5-tech-biz-stories-of-2012/#comments</comments>
		<pubDate>Fri, 28 Dec 2012 14:12:52 +0000</pubDate>
		<dc:creator>Sam Gustin</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Future of TV]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hollywood]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Patent Wars]]></category>
		<category><![CDATA[Tech Policy]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Telecom]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[War for the Web]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[Larry Page]]></category>
		<category><![CDATA[Marissa Mayer]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Tim Cook]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=65235</guid>
		<description><![CDATA[For the first time ever, smartphones outnumber basic mobile phones. Apple&#8216;s iPhone and Google&#8217;s Android devices &#8212; which are more powerful than the top consumer PCs of just a decade ago &#8212; are changing our habits. Consumers are using smartphones to compare prices at brick-and-mortar retailers. Innovative startups are using these devices to make entrenched markets more efficient. And the &#8220;social networking&#8221; phenomenon continues forward, as people everywhere join Facebook and Twitter to connect and share content with friends, relatives, and strangers. In 2012, tech titans Apple and Google solidified their market power, even as questions percolated about how each company plans to remain on top of its respective market. (Google is currently staring down the barrel of a major federal antitrust investigation.) Meanwhile, relative upstarts Facebook, Zynga, and Groupon tested the public stock market and each encountered a harsh response from investors. Far from an apocalypse, 2012 was a year of ascension, as Apple CEO Tim Cook asserted his leadership following the passing of his mentor Steve Jobs, and Marissa Mayer became CEO of Yahoo, in an appointment that highlighted the lack of female CEOs at America&#8217;s most high-profile companies. (MORE: Lessons from Facebook’s Instagram Photo Flap) Apple vs. Google Tech War &#8211; In 2012, it become clear that the most high-profile battle in technology is between Apple and Google, two tech juggernauts that bring radically different visions to the marketplace. As the locus of computing shifts from the desktop to the mobile device, Apple&#8217;s iPhone and Google&#8217;s Android have emerged as dominant platforms. This fight is bigger than just a commercial clash between two tech titans. It’s a war between two fundamentally different visions of technology, described in simplistic terms as closed vs. open. Apple’s model is end-to-end control over the iPhone process, from hardware to software, while Google’s strategy has been to distribute the Android system for free in order to leverage innovation from hardware makers and the software developer community. Each company has been wildly successful: Apple generates over $10 billion in profit annually on iPhone sales, while Google&#8217;s Android is now the top mobile operating system on the planet. Given the intensity<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=65235&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	<primary_category>War for the Web</primary_category><primary_category_link>http://business.time.com/category/technology-media/war-for-the-web/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/12/rtr38nna.jpg?w=240</featured_image>
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			<media:title type="html">Facebook CEO Mark Zuckerberg looks on before a meeting with Russian Prime Minister Medvedev at Gorki residence outside Moscow</media:title>
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			<media:title type="html">shgustin</media:title>
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		<title>Why Walmart Took Over Facebook for 72 Hours</title>
		<link>http://business.time.com/2012/12/20/why-walmart-took-over-facebook-for-72-hours/</link>
		<comments>http://business.time.com/2012/12/20/why-walmart-took-over-facebook-for-72-hours/#comments</comments>
		<pubDate>Thu, 20 Dec 2012 16:13:51 +0000</pubDate>
		<dc:creator>Brad Tuttle</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Companies & Industries]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Future of Retail]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Black Friday]]></category>
		<category><![CDATA[brick-and-mortar]]></category>
		<category><![CDATA[Facebook ads]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[thanksgiving]]></category>
		<category><![CDATA[Wal-Mart]]></category>
		<category><![CDATA[Walmart]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=64686</guid>
		<description><![CDATA[Throughout the 2012 holiday season, Walmart is running a staggering two billion ads on Facebook. Some 50 million Walmart ads popped up on Black Friday weekend alone, when the world&#8217;s largest retailer shut out the competition and bought up all the Facebook ad space available in advance. Given the comprehensiveness of the campaign, you&#8217;d think there was some proof that blanketing Facebook with ads yields stronger sales, right? Interestingly enough, no, there&#8217;s not much proof out there that this is the case. A recent Wall Street Journal piece shed light on how the biggest-ever, specially-designed mobile ad campaign on Facebook took place over Black Friday weekend, when Walmart monopolized the social-media site with a whopping 50 million ads during a 72-hour period. The campaign was in the works for months prior to launch and went live during what is arguably the year&#8217;s most popular and frenzied shopping weekend. So did the campaign work? On one hand, Walmart marketing chief Stephen Quinn told the WSJ that he &#8220;never saw this level of engagement&#8221; coming as a result of any other digital ad initiative. On the other, it&#8217;s unclear whether the campaign yielded stronger sales. In this case, &#8220;engagement&#8221; is gauged by things like how the ads attracted over 100,000 comments from people who presumably saw the ads. But many of those comments came from consumers who were &#8220;engaged&#8221; only to the point that they were compelled to complain about unwanted ads popping up on their mobile news feeds. (MORE: McDonald’s for Christmas? Burger Chain Asks Franchisees to Make It Business As Usual) Thus far, there isn&#8217;t much indicating that social media ads lead to sales for retailers. So why would a retailer such as Walmart bother buying into a strategy that&#8217;s so unproven, especially on the grand scale seen over Black Friday weekend? What we know for sure is that retailers feel like they have to create a strong social media presence. Analysts and stores talk frequently about how they must reach shoppers at every &#8220;touchpoint&#8221; (brick and mortar, mobile, tablets,<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=64686&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://business.time.com/2012/12/20/why-walmart-took-over-facebook-for-72-hours/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<primary_category>Future of Retail</primary_category><primary_category_link>http://business.time.com/category/companies-industries/future-of-retail/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/12/facebook.jpg?w=240</featured_image>
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			<media:title type="html">Wall-mart Takes over Facebook</media:title>
		</media:content>

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			<media:title type="html">bradtuttle</media:title>
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		<title>Lessons from Facebook&#8217;s Instagram Photo Flap</title>
		<link>http://business.time.com/2012/12/20/lessons-from-facebooks-instagram-photo-flap/</link>
		<comments>http://business.time.com/2012/12/20/lessons-from-facebooks-instagram-photo-flap/#comments</comments>
		<pubDate>Thu, 20 Dec 2012 15:00:32 +0000</pubDate>
		<dc:creator>Sam Gustin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Tech Policy]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[War for the Web]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Kevin Systrom]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=64715</guid>
		<description><![CDATA[If you don&#8217;t follow tech news, you may have missed a bit of a kerfuffle this week involving Instagram, the popular photo service purchased by Facebook for $1 billion in April. Earlier in the week, Instagram announced plans to share your photos with advertisers, in some cases without notice or compensation. Instagram&#8217;s goal was clear: the service has tens of millions of users, but like its parent company Facebook (which has 1 billion users), Instagram is looking for ways to make money off of its users&#8217; content, in this case photos. Keep in mind that at the time Facebook bought Instagram, it was generating zero revenue. Here&#8217;s the language in Instragram&#8217;s proposed policy that set off alarm bells: To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. Legal experts and privacy advocates expressed alarm at Instagram&#8217;s proposed policy. &#8220;This is all uncharted territory,&#8221; Jay Edelson, a partner at the Chicago law firm Edelson McGuire, told Reuters. &#8220;If Instagram is to encourage as many lawsuits as possible and as much backlash as possible then they succeeded.&#8221; Even Facebook CEO Mark Zuckerberg&#8216;s wedding photographer was angry about Instagram&#8217;s plans. Instagram&#8217;s users rebelled with a ferver that was dramatic even by the standards of the Internet, where barely a day goes by without an outraged backlash to some injustice, real or imagined. (Some users were even under the impression that Instragram planned to sell your photos to third parties, which turned out not to be the case.) In short order, Instagram backed off, apologized, and said it would change its proposed policies to address the criticism. &#8220;To be clear: it is not our intention to sell your photos,&#8221; Instagram founder Kevin Systrom wrote. &#8220;We are working on updated language in the terms to make sure this is clear.&#8221; (MORE: A Bunch of Tech Things People Have Threatened<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=64715&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Silicon Valley</primary_category><primary_category_link>http://business.time.com/category/technology-media/silicon-valley/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/12/rtr3b9qr.jpg?w=240</featured_image>
		<media:thumbnail url="http://timebusinessblog.files.wordpress.com/2012/12/rtr3b9qr.jpg?w=240" />
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			<media:title type="html">Kevin Systrom, Chief Executive of Instagram, the popular photo-sharing app now owned by Facebook speaks during an interview with Reuters at the LeWeb technology conference in Aubervilliers</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/60187828ab0bda2734e1a17a173fabde?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">shgustin</media:title>
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		<title>Can a Payday Lending Start-Up Use Facebook to Create a Modern Community Bank?</title>
		<link>http://business.time.com/2012/11/16/can-a-payday-lending-start-up-use-facebook-to-create-a-modern-community-bank/</link>
		<comments>http://business.time.com/2012/11/16/can-a-payday-lending-start-up-use-facebook-to-create-a-modern-community-bank/#comments</comments>
		<pubDate>Fri, 16 Nov 2012 15:30:54 +0000</pubDate>
		<dc:creator>Martha C. White</dc:creator>
				<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Borrowing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Personal Finance]]></category>
		<category><![CDATA[Saving & Spending]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Start-Ups]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[APR]]></category>
		<category><![CDATA[Google Ventures]]></category>
		<category><![CDATA[Lendup]]></category>
		<category><![CDATA[payday loans]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=60999</guid>
		<description><![CDATA[Social media and big data are being used in an innovative new payday loan banking model that&#8217;s more Silicon Valley than Wall Street. Most interestingly, the operation seems to have more in common with old-fashioned hometown lenders than today&#8217;s giant banks or typical payday loan outfits. When people get nostalgic about community banking, they evoke a time when your bank really knew who you were. The manager knew your name and the tellers would ask how your kids were doing or wish you happy birthday. With the ascent of megabanks and the growth of online and mobile banking, the idea of a hometown bank where your community ties mattered more than a bunch of cold calculations became as rare as cars with tail fins. The company that wants to reverse this trend is a start-up payday lender. What’s even more improbable than that is how they plan to do it: By using your Facebook and Twitter accounts as factors to determine your creditworthiness. LendUp.com, which launched last month, says it’s not like other payday lenders. Yes, the fees it charges — a little over $30 to borrow $200 for two weeks — are similar to what its competitors charge. This adds up to an annualized APR of just under 400%. And while its model doesn’t allow payday loan customers to dig themselves in deeper by immediately rolling that debt over into a new loan, it will let a customer take out another loan just four days later, which means “no rollovers” is pretty much just semantics. (MORE: The Pessimist&#8217;s Guide to Surviving the Fiscal Cliff) But CEO Sasha Orloff says LendUp’s big goal is to wean serial borrowers off short-term, high-rate loans by offering repeat borrowers who are in good standing the option of an installment loan instead. It already has transitioned some customers from payday loans to installment loans, which start at a maximum of $500 for a three-month term. Borrowers pay a 5% application fee and have a monthly interest rate of 2%, and they can earn discounts<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=60999&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Start-Ups</primary_category><primary_category_link>http://business.time.com/category/small-business/start-ups-small-business/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/11/85904886-e1352898475526.jpg?w=240</featured_image>
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			<media:title type="html">Mature man handing a bank book to a bank teller</media:title>
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			<media:title type="html">marthacwhite</media:title>
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		<title>Sandy Bump? Where Business Is Brisk After the Storm</title>
		<link>http://business.time.com/2012/11/06/sandy-bump-where-business-is-brisk-after-the-storm/</link>
		<comments>http://business.time.com/2012/11/06/sandy-bump-where-business-is-brisk-after-the-storm/#comments</comments>
		<pubDate>Tue, 06 Nov 2012 13:00:17 +0000</pubDate>
		<dc:creator>Brad Tuttle</dc:creator>
				<category><![CDATA[Companies & Industries]]></category>
		<category><![CDATA[Construction]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[The Economy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[ATM]]></category>
		<category><![CDATA[black market]]></category>
		<category><![CDATA[Craigslist]]></category>
		<category><![CDATA[economists]]></category>
		<category><![CDATA[freight]]></category>
		<category><![CDATA[Hurricane Sandy]]></category>
		<category><![CDATA[hyperlocal news]]></category>
		<category><![CDATA[Patch.com]]></category>
		<category><![CDATA[pay phones]]></category>
		<category><![CDATA[public transportation]]></category>
		<category><![CDATA[Sandy]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[stimulus]]></category>
		<category><![CDATA[trucking]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=60029</guid>
		<description><![CDATA[No one should anticipate that a &#8220;Sandy stimulus&#8221; will kick the economy into a higher gear. Even so, Sandy has caused businesses of all shapes and sizes to be exceptionally busy — including a few you wouldn&#8217;t expect. As the Philadelphia Inquirer noted, economists don&#8217;t think that the post-Sandy cleanup, rebuilding and increased spending by governments, homeowners and consumers will prove to be a major, long-lasting stimulus to the economy: Economist Kevin Gillen, senior research consultant at the University of Pennsylvania&#8217;s Fels Institute of Government, recalled that after Hurricane Katrina in 2005, similar expectations never were realized. &#8220;Tons of federal money poured into New Orleans after Katrina,&#8221; Gillen said. &#8220;Did you see their economy boom?&#8221; Nonetheless, there are a few industries, pockets of small businesses and even individual entrepreneurs that have been — or will be soon — benefiting in the post-Sandy world. Here are a few: Pay Phones In New York City, pay phones that normally collect perhaps $2 daily were suddenly taking in $50 after Sandy hit, according to the Wall Street Journal. A few young callers forced to use a pay phone admitted they lost money in the machine because they didn&#8217;t know how to operate it. (MORE: Deep Impact: Sandy&#8217;s Big Effects on Car Sales Now and for Months to Come) Truckers With widespread airline and rail closures, the freight-trucking industry is looking at &#8220;close to a $2 billion revenue opportunity&#8221; as manufacturers seek alternative methods to get their products to market, said one expert cited by Reuters. Cleanup Businesses Unsurprisingly, firms that specialize in disaster recovery and cleanup have already secured huge contracts and dispatched thousands of workers to affected areas. &#8220;Sandy has impacted a very large land mass that involves densely populated areas and dense real estate environments,&#8221; Sheldon Yellen, CEO of Michigan-based Belfor Property Restoration, told CNN Money. &#8220;These features could make the scope of our work even bigger than with Katrina.&#8221; Big-Box Retailers In the aftermath of power outages, damaged roofs, flooded basements and yards strewn with debris, homeowners have flocked to<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=60029&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://business.time.com/2012/11/06/sandy-bump-where-business-is-brisk-after-the-storm/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	<primary_category>Construction</primary_category><primary_category_link>http://business.time.com/category/companies-industries/construction-companies-industries/</primary_category_link>
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			<media:title type="html">bradtuttle</media:title>
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		<title>All Eyes on Intel as Tech Earnings Kick Off Amid Investor Gloom</title>
		<link>http://business.time.com/2012/10/16/all-eyes-on-intel-as-tech-earnings-kick-off-amid-investor-gloom/</link>
		<comments>http://business.time.com/2012/10/16/all-eyes-on-intel-as-tech-earnings-kick-off-amid-investor-gloom/#comments</comments>
		<pubDate>Tue, 16 Oct 2012 14:08:17 +0000</pubDate>
		<dc:creator>Sam Gustin</dc:creator>
				<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Investing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Wall Street & Markets]]></category>
		<category><![CDATA[War for the Web]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[intel]]></category>
		<category><![CDATA[Marissa Mayer]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=51942</guid>
		<description><![CDATA[Halloween always seems to coincide with technology earnings season, so it&#8217;s not surprising that the latest round of corporate reports could be a little scary. The world&#8217;s largest microchip-maker Intel will kick things off after the U.S. stock market closes on Tuesday. Over the next two weeks, America&#8217;s top public tech companies will report their latest performance to shareholders. Investors are slightly spooked after a month of the U.S. stock market moving sideways. With China&#8217;s growth rate slowing and Europe in a near-recession, the global economy seems almost like a Zombie. Expectations are so downcast that many investors seem like they&#8217;re in Doomsday Prepper-mode, hunkering down until after the election when there might be more certainty about which political party will run the U.S. government. A weakening U.S. dollar will help America&#8217;s largest tech companies on exports, but not enough to offset sluggish consumer spending in Europe, China, and elsewhere in Asia. (MORE: Intel’s Earnings Warning is an Ominous Sign for the Tech Sector) In an indication of investor pessimism, Wall Street&#8217;s consensus view is that S&#38;P 500 earnings will decline 3% this quarter, according to data cited by Reuters. After Intel reports Tuesday, investors will be looking forward to Google&#8217;s report on Thursday. The performance of these two companies, both considered tech bellwethers, will set the tone for the rest of earnings season, including Apple&#8217;s highly anticipated report next week. In an ominous sign of things to come, Intel last month reduced its third-quarter revenue guidance citing &#8220;a weak macro environment, customers reducing inventory in the supply chain, softness in the enterprise PC market, and slowing emerging market demand,&#8221; as Baird Equity Research analyst Tristan Gerra observed in a note to clients. David Abate, a wealth adviser with Strategic Wealth Partners told Reuters than he&#8217;s skeptical about Intel&#8217;s earnings, given that many consumers seem to be sitting on the sidelines of the electronics market. &#8221;There&#8217;s diminishing demand in the PC market and we are concerned about (the company&#8217;s) top-line growth,&#8221; Abate told the wire service. (&#8220;Top-line&#8221; refers to overall sales, versus bottom line, which is profit.) Intel shares are down over 10% so far this year. Wall<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=51942&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://business.time.com/2012/10/16/all-eyes-on-intel-as-tech-earnings-kick-off-amid-investor-gloom/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<primary_category>Wall Street &amp; Markets</primary_category><primary_category_link>http://business.time.com/category/wall-street-markets/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/10/600_biz_intel_1015.jpg?w=240</featured_image>
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			<media:title type="html">Intel Logo</media:title>
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			<media:title type="html">shgustin</media:title>
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		<title>Apple: One Year After Steve Jobs&#8217; Death, iPhone Sales Disappoint Wall Street</title>
		<link>http://business.time.com/2012/09/25/apple-one-year-after-steve-jobs-death-the-iphone-falters/</link>
		<comments>http://business.time.com/2012/09/25/apple-one-year-after-steve-jobs-death-the-iphone-falters/#comments</comments>
		<pubDate>Tue, 25 Sep 2012 10:47:45 +0000</pubDate>
		<dc:creator>Sam Gustin</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[War for the Web]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iphone 5]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=50055</guid>
		<description><![CDATA[Only Apple could sell 5 million iPhones in three days and be a disappointment for Wall Street's number-crunchers. The Cupertino Calif.-based cash-machine's new mobile phone debuted last Friday, and consumers lined up around the block -- around the world -- to purchase the new device. In the Soho neighborhood of New York City on Friday, a line more than 100 deep snaked around the corner at noon. "The iPhone 5 didn't make my iPhone oboslete," a NYC tech reporter remarked to me. (She was granted anonymity becasue she is not authorized to speak to the press.) "All the people who are upgrading on the first weekend are cell-phone junkies."<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=50055&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://business.time.com/2012/09/25/apple-one-year-after-steve-jobs-death-the-iphone-falters/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	<primary_category>Apple</primary_category><primary_category_link>http://business.time.com/category/technology-media/apple/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/09/biz_iphone_0924.jpg?w=240</featured_image>
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			<media:title type="html">iPhone 5</media:title>
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			<media:title type="html">shgustin</media:title>
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		<title>Facebook Hits Record Low as Insider Stock Sale Lock-Up Period Ends</title>
		<link>http://business.time.com/2012/08/17/facebook-hits-record-low-as-insider-stock-sale-lock-up-period-ends/</link>
		<comments>http://business.time.com/2012/08/17/facebook-hits-record-low-as-insider-stock-sale-lock-up-period-ends/#comments</comments>
		<pubDate>Fri, 17 Aug 2012 07:30:18 +0000</pubDate>
		<dc:creator>Sam Gustin</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Goldman Sachs]]></category>
		<category><![CDATA[Investing]]></category>
		<category><![CDATA[Muppets]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Wall Street & Markets]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[insider stock sales]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[lockup]]></category>
		<category><![CDATA[morgan stanley]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=46827</guid>
		<description><![CDATA[Facebook&#8217;s startling free-fall continued Thursday as the three-month lockup period preventing insiders from selling company stock expired. After going public at $38 in May, Facebook shares hit an all-time low of $19.87. Following a massively-hyped IPO, Facebook shares are now down a vertigo-inducing 45% in just three months &#8212; even as the index that tracks the NASDAQ, where Facebook went public, is up 20% over that time. The latest Facebook dive came just 90 days after a highly-touted public stock offering that generated massive wealth for company insiders. As we discussed Monday, Facebook insiders cashed-out to the tune of a staggering $10 billion during the IPO, when the company was worth $100 billion. It is now worth $43 billion. Facebook is the most prominent member of what Wall Street blogger @zerohedge has called Morgan Stanley&#8217;s &#8220;triangle of IPO terror.&#8221; Throughout the last 18 months of the social media tech IPO boom, Wall Street giant Morgan Stanley was the go-to bank for tech IPOs, frequently occupying the coveted upper-left IPO designation that refers to the bank&#8217;s lead underwriter status. The other two companies in Morgan&#8217;s Stanley&#8217;s ignominious trio are Zynga (down an impressively-bad 68% since going public), and Groupon (down a mind-numbingly awful 80% since its IPO late last year.) All three companies are currently the subject of shareholder litigation. In the wake of each company&#8217;s plunge, Morgan Stanley has faced criticism for not pricing these securities accurately. (MORE: Was the Social Media Tech IPO Boom a Big Scam?) As the 3-month lockup period concluded Thursday, certain insiders  &#8212; including Silicon Valley billionaire Peter Thiel, Accel Partners, Greylock Partners, and Wall Street giant Goldman Sachs &#8212; were permitted to sell shares. We won&#8217;t know for a few days which insiders actually cashed out as the lockup expired, but the company&#8217;s 6.3% plunge Thursday &#8212; bringing the share-price to a new record low &#8212; indicates that someone was doing heavy selling. After months of telling employees to disregard Facebook&#8217;s stock plunge, company founder Zuckerberg acknowledged to his troops earlier this month that<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=46827&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://business.time.com/2012/08/17/facebook-hits-record-low-as-insider-stock-sale-lock-up-period-ends/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
	<primary_category>Silicon Valley</primary_category><primary_category_link>http://business.time.com/category/technology-media/silicon-valley/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/08/144732928.jpg?w=240</featured_image>
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			<media:title type="html">Facebook</media:title>
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		<media:content url="http://0.gravatar.com/avatar/60187828ab0bda2734e1a17a173fabde?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">shgustin</media:title>
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		<title>Viewpoint: 11 Reasons a 23-Year-Old Shouldn&#8217;t Run Your Social Media</title>
		<link>http://business.time.com/2012/08/10/11-reasons-a-23-year-old-shouldnt-run-your-social-media/</link>
		<comments>http://business.time.com/2012/08/10/11-reasons-a-23-year-old-shouldnt-run-your-social-media/#comments</comments>
		<pubDate>Fri, 10 Aug 2012 15:01:07 +0000</pubDate>
		<dc:creator>Hollis Thomases</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=46202</guid>
		<description><![CDATA[Pardon the generalization: I don&#8217;t mean to attack 23-year-olds specifically. Nor do I believe there are no young people capable of managing a business&#8217;s social media responsibilities I am, however, trying to make a point: Just because you don&#8217;t understand social media doesn&#8217;t mean you should forfeit all common sense and hire your niece, nephew, or any other other recent college grad (say, your best friend&#8217;s sister-in-law&#8217;s kid) because &#8220;they&#8217;re really good on Facebook.&#8221; If your business targets the young and hip, most definitely look to a recent grad or young social media nerd to help your business. But don&#8217;t assume either that you need to hire someone young to manage your social media &#8220;just because.&#8221; Frankly, this kind of logic makes me crazy&#8211;and yet I&#8217;m seeing it more and more these days. But you really shouldn&#8217;t be entrusting your entire social media efforts to a newly graduated intern. Here&#8217;s why. (LIST: The Top Ten Best Brand Extensions) 1.  They&#8217;re not mature enough. Compared with young people 50 years ago, who were eager to enter adulthood and settle down, today&#8217;s youth are not only not eager to do so, but most do not feel that they&#8217;ve reached adulthood until late into their 20s or early 30s, according to research from Clark University. Instead they tend to feel unstable, self-focused and would rather explore who they are and how they can transform their lives. This is great for them, but not so great for you, their employer&#8211;particularly since social media is all about communicating with your audience in mature and accountable ways. 2.  They may be focused on their own social media activity. Because of the above, if you hire a young person to manage your social media, you may also need to need to worry about how they&#8217;re actually spending their time. Will you need to be monitoring them? 3. They may not have the same etiquette&#8211;or experience. Your recent college grad may have experience with Facebook and Instagram, but make sure you check out the substance of their updates and posts. You need to make sure your<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=46202&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://business.time.com/2012/08/10/11-reasons-a-23-year-old-shouldnt-run-your-social-media/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
	<primary_category>Small Business</primary_category><primary_category_link>http://business.time.com/category/small-business/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/05/3.jpg?w=240</featured_image>
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			<media:title type="html">3 social media</media:title>
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			<media:title type="html">TIME.com</media:title>
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		<title>10 Things You Should Tweet</title>
		<link>http://business.time.com/2012/06/08/10-things-you-should-tweet/</link>
		<comments>http://business.time.com/2012/06/08/10-things-you-should-tweet/#comments</comments>
		<pubDate>Fri, 08 Jun 2012 15:43:27 +0000</pubDate>
		<dc:creator>Jon Gelberg</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=39907</guid>
		<description><![CDATA[There&#8217;s a real etiquette to doing business in 140 characters. And unlike when you tweet as an individual, it means no random thoughts, photos of your last four meals, political rants, or too much information about your digestive issues, sex life, and drinking binges. Hopefully you already knew that. So what should you tweet? If you become a respected member of the Twitter community, you can throw in messages directly related to your products or services, but those need to be counter-balanced by tweets completely unrelated to your sales efforts. There is no single formula that is guaranteed to work, but here are 10 things you should try: 1. The &#8220;I found this amazing article I think you&#8217;d love&#8221; tweet: These are not direct plugs of your business, but links to articles that would be of interest to your target audience. If you sell health-related products, then link to news stories or tips on wellness. If you are a podiatrist, link to stories about marathons, hiking, etc. (MORE: Which Advanced Economy Has the Most Debt?) 2. The &#8220;there are human beings behind our brand name&#8221; tweet: These are tweets designed to humanize your company. Links to photographs of your employees, offices, celebrations, etc. remind your followers that you are the kind of people they&#8217;d like to do business with. 3. The &#8220;twitter-only promotion&#8221; tweet: Everybody loves a deal. By giving discounts or other benefits to your Twitter followers, you give them a reason to follow you and you get a captive audience for other business messaging. 4. The &#8220;promote our favorite charity&#8221; tweet: Remember, social media is social. We are all part of a greater community. If your business donates or is otherwise involved with a charity, use your Tweets to promote it. If your business doesn&#8217;t have a direct relationship with a charity, pick one and use Twitter to promote it. 5. The &#8220;we&#8217;re listening to you&#8221; tweet: Twitter is an amazing tool for customer service. If you fail to monitor what is being said about your company on Twitter you&#8217;re<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=39907&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	<primary_category>Small Business</primary_category><primary_category_link>http://business.time.com/category/small-business/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/06/biz_twitter_0609_blog.jpg?w=240</featured_image>
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		<title>Three Things You Shouldn’t Tweet</title>
		<link>http://business.time.com/2012/06/04/three-things-you-shouldnt-tweet/</link>
		<comments>http://business.time.com/2012/06/04/three-things-you-shouldnt-tweet/#comments</comments>
		<pubDate>Mon, 04 Jun 2012 16:48:05 +0000</pubDate>
		<dc:creator>Harvard Business Review</dc:creator>
				<category><![CDATA[Management & Leadership]]></category>
		<category><![CDATA[Management Tip of the Day]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[tweet]]></category>

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		<description><![CDATA[Of the 175 million tweets generated each day, how many are actually worthwhile? Some are more valued than others. Here are three types of tweets you should avoid sending, no matter how tempted you are. Me now. If a tweet answers the question, “What are you doing right now?” don’t send it. Unless you’re a celebrity, people don’t care about your every move. Whining. Don’t complain about something unless you’re also giving useful advice. Just like in person, people on Twitter don’t like to listen to moaning. Presence maintenance. Don’t send a tweet for the sake of making your presence known. Instead of typing “Good morning, world” wait until you have something insightful or useful to share. Adapted from “What Makes a Great Tweet” by Paul André, Michael Bernstein, and Kurt Luther. Visit Harvard Business Review&#8217;s Management Tip homepage Purchase the HBR Management Tips book<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=39425&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	<primary_category>Management Tip of the Day</primary_category><primary_category_link>http://business.time.com/category/management-leadership/management-tip-of-the-day/</primary_category_link>
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		<title>Social Media, Simplified</title>
		<link>http://business.time.com/2012/05/31/social-media-simplified/</link>
		<comments>http://business.time.com/2012/05/31/social-media-simplified/#comments</comments>
		<pubDate>Thu, 31 May 2012 12:00:05 +0000</pubDate>
		<dc:creator>Sarah Max</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[LivingSocial]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=39068</guid>
		<description><![CDATA[Running a small business? Social media is a free and effective tool for interacting with your customers, building your brand and ultimately boosting sales. Still, tweeting, posting and pinning needn’t consume your entire work day. Here’s how to put social networks to work for you.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=39068&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	<primary_category>Small Business</primary_category><primary_category_link>http://business.time.com/category/small-business/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/05/1.jpg?w=240</featured_image>
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			<media:title type="html">sarahmaxtime</media:title>
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		<title>Hold That Password: The New Reality of Evaluating Job Applicants</title>
		<link>http://business.time.com/2012/04/20/hold-that-password-the-new-reality-of-evaluating-job-applicants/</link>
		<comments>http://business.time.com/2012/04/20/hold-that-password-the-new-reality-of-evaluating-job-applicants/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 12:00:48 +0000</pubDate>
		<dc:creator>Knowledge@Wharton</dc:creator>
				<category><![CDATA[Career Strategies]]></category>
		<category><![CDATA[Careers & Workplace]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Tech Policy]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[staffing]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=34976</guid>
		<description><![CDATA[The news that some employers have asked for direct access to the Facebook accounts -- including user names and passwords -- of people applying for jobs at their firms has set off a firestorm of controversy. But those recent events only highlight a new reality: the identity that individuals create in the world of social media is quickly becoming an important factor in hiring decisions and in people's broader professional lives.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=34976&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://business.time.com/2012/04/20/hold-that-password-the-new-reality-of-evaluating-job-applicants/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	<primary_category>Management &amp; Leadership</primary_category><primary_category_link>http://business.time.com/category/management-leadership/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/01/interview.jpg?w=240</featured_image>
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