The Charles Ramsey-McDonald’s episode is shaping up as an argument that brands should respond to viral marketing opportunities slowly, cautiously—and perhaps not at all.
The Library of Congress is archiving every public tweet ever posted, and it’s now becoming clearer what research opportunities that data might present.
Who knew tax preparation could get so controversial? As tax season kicks into gear, archrivals H&R Block and Intuit, maker of TurboTax software, are squabbling like reality show housewives.
Increasingly, banks want people to use digital means of conducting their banking business. But when things go awry, huge infrastructures can grind to a standstill, and customers become collateral damage.
The cost of advertising in the Super Bowl is rising, running an average of $4 million for a 30-second spot—up from $3.5 million last year and just $42,000 back in 1967. To justify the expense, advertisers aim to present fans with something more than just another entertaining but ultimately forgettable commercial.
In 2013, most tech consumers will be asking if it’s smart to buy a new computer, smartphone, or tablet device. As the structural shift from desktop to mobile computing races forward, hardware and software manufacturers are …
Walmart shut out the competition and purchased 50 million Facebook ads over Black Friday weekend — all without proof that doing so would necessarily help boost sales. Huh?
If you don’t follow tech news, you may have missed a bit of a kerfuffle this week involving Instagram, the popular photo service purchased by Facebook for $1 billion in April. Earlier in the week, Instagram announced plans to …
No one should anticipate that a “Sandy stimulus” will kick the economy into a higher gear. Even so, Sandy has caused businesses of all shapes and sizes to be exceptionally busy — including a few you wouldn’t expect.