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	<title>Business &#38; MoneyCategory: Start-Ups &#124; Business &#38; Money &#124; TIME.com</title>
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		<title>Business &#38; MoneyCategory: Start-Ups &#124; Business &#38; Money &#124; TIME.com</title>
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		<title>The Consumer Psychology Behind Warby Parker&#8217;s $95 Pricing for Eyeglasses</title>
		<link>http://business.time.com/2013/05/23/the-consumer-psychology-behind-warby-parkers-95-pricing-for-eyeglasses/</link>
		<comments>http://business.time.com/2013/05/23/the-consumer-psychology-behind-warby-parkers-95-pricing-for-eyeglasses/#comments</comments>
		<pubDate>Thu, 23 May 2013 14:00:22 +0000</pubDate>
		<dc:creator>Knowledge@Wharton</dc:creator>
				<category><![CDATA[Breakthrough]]></category>
		<category><![CDATA[Companies & Industries]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Giving]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Saving]]></category>
		<category><![CDATA[Saving & Spending]]></category>
		<category><![CDATA[Smart Spending]]></category>
		<category><![CDATA[Start-Ups]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[eyeglasses]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[pricing strategies]]></category>
		<category><![CDATA[Walmart]]></category>
		<category><![CDATA[Warby Parker]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=80617</guid>
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	<primary_category>E-commerce</primary_category><primary_category_link>http://business.time.com/category/companies-industries/e-commerce-companies-industries/</primary_category_link>
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		<title>Car Sharing: Future Looks Bright, Even With Some Cloudy Legal Issues</title>
		<link>http://business.time.com/2013/05/20/car-sharing-future-looks-bright-even-with-some-cloudy-legal-issues/</link>
		<comments>http://business.time.com/2013/05/20/car-sharing-future-looks-bright-even-with-some-cloudy-legal-issues/#comments</comments>
		<pubDate>Mon, 20 May 2013 18:24:27 +0000</pubDate>
		<dc:creator>Brad Tuttle</dc:creator>
				<category><![CDATA[Autos]]></category>
		<category><![CDATA[Companies & Industries]]></category>
		<category><![CDATA[Saving]]></category>
		<category><![CDATA[Saving & Spending]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Smart Spending]]></category>
		<category><![CDATA[Start-Ups]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[Transportation]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[airport parking]]></category>
		<category><![CDATA[airports]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[Austin]]></category>
		<category><![CDATA[Avis]]></category>
		<category><![CDATA[car sharing]]></category>
		<category><![CDATA[Cars2Go]]></category>
		<category><![CDATA[disruption]]></category>
		<category><![CDATA[electric car]]></category>
		<category><![CDATA[Lyft]]></category>
		<category><![CDATA[Nissan Leaf]]></category>
		<category><![CDATA[parking]]></category>
		<category><![CDATA[peer to peer]]></category>
		<category><![CDATA[RelayRides]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[sharing]]></category>
		<category><![CDATA[SideCar]]></category>
		<category><![CDATA[SmartCar]]></category>
		<category><![CDATA[smartphone apps]]></category>
		<category><![CDATA[Tesla]]></category>
		<category><![CDATA[Uber]]></category>
		<category><![CDATA[Wheelz]]></category>
		<category><![CDATA[Zipcar]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=80109</guid>
		<description><![CDATA[There&#8217;s just no stopping the sharing. Despite recent legal challenges to certain &#8220;peer to peer&#8221; car-sharing services, the range of sharing options keeps on expanding, making it easier and easier for consumers to skip taxis, traditional car rentals — and car ownership in general. Last week was quite the roller-coaster ride for peer-to-peer car-sharing service RelayRides. First, the company, which arranges for drivers to borrow cars owned by other members for $5 to $20 per hour, announced it had purchased a car-sharing competitor called Wheelz. The move not only expands the reach of RelayRides, it also opens up the possibility of incorporating the Wheelz technology known as DriveBox, which allows cars to be rented and driven away via app — no swapping of car keys required. As the company eliminates hassles and attracts more renters and car owners to participate, the potential for the business model soars, as explained in Fortune: &#8220;Our vision isn&#8217;t to stop at the car-rental market,&#8221; says RelayRides CEO Andre Haddad. &#8220;It&#8217;s really to help disrupt the concept of car ownership by enabling people to rent cars whenever they need them and access [cars] on a need-basis rather than having to buy one.&#8221; The company&#8217;s lofty goal is to be able to offer a RelayRides car within a 10-minute walk of 100 million Americans by the end of 2015. That goal may be slightly harder to achieve thanks to the second bit of big RelayRides news that took place last week. As Haddad related in a blog post, RelayRides suspended all operations in New York State as of Thursday because the Department of Financial Services &#8220;believes there is noncompliance with certain unique aspects of NY insurance law.&#8221; (MORE: Peak Traffic-Ticket Season Is Here: Police Pushed to Give More Seat-Belt Citations) The Wall Street Journal reported last week that SideCar, a ride-sharing app, likewise was forced to suspend its service in New York City after a judge indicated SideCar drivers were essentially operating taxis or car services without a license &#8212; which is illegal. Officials in other<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=80109&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Transportation</primary_category><primary_category_link>http://business.time.com/category/companies-industries/transportation-companies-industries/</primary_category_link>
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			<media:title type="html">bradtuttle</media:title>
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		<title>Staying Aloft as the Cupcake Bubble Deflates</title>
		<link>http://business.time.com/2013/04/27/staying-aloft-as-the-cupcake-bubble-deflates/</link>
		<comments>http://business.time.com/2013/04/27/staying-aloft-as-the-cupcake-bubble-deflates/#comments</comments>
		<pubDate>Sat, 27 Apr 2013 15:00:30 +0000</pubDate>
		<dc:creator>Sarah Max</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Food and Beverage Industry]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Start-Ups]]></category>
		<category><![CDATA[Work/Life Balance]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=78424</guid>
		<description><![CDATA[Before there seemed to be a Magnolia Bakery-inspired cupcake shop on every corner – or cupcake-themed reality shows on cable – Susan Sarich noticed that there weren&#8217;t many places to buy made-from-scratch baked goods. “Most people were getting their cakes and cookies from grocery stores,” says Sarich, who was previously director of catering for the Clift Hotel in San Francisco. “They were looking at the labels and wondering why there were 65 ingredients when there should only be five.” After spending more than a year developing a business plan and researching real estate in the Los Angeles area, Sarich and her partner, Houston Striggow, opened their first SusieCakes in Brentwood in 2006. The old-fashioned bakery was inspired by Sarich’s grandmothers, both avid bakers whose recipes for such goodies as Whoopie Pies and Vanilla Butter Cream frosting she inherited on 4&#215;6 index cards. (MORE: A Nation of Renters: Should We Be Worried That Fewer Americans Own Homes?) Today SusieCakes has eight locations in California and is working with a financial partner to expand into three to five more locations in the next 18 months. Sarich, who doesn&#8217;t franchise, says she plans to gradually build the brand nationally. “I see it becoming the neighborhood bakery in a lot of places,” she says. It might seem like a sugar-coated view, given that many experts are warning that Americans have had their fill of cupcakes, both from local shops and national chains. In June 2011 Crumbs Bake Shop went public on the NASDAQ stock exchange under the ticker CRMB. After briefly trading for more than $13 a share, the stock crumbled into the low single digits. A couple of weeks ago the stock took another big dive after the company said sales this year would be 22% lower than projected, and was recently trading around $1.40 a share – less than the price of one of its mini cupcakes. The Wall Street Journal met the news with this headline: &#8220;Forget Gold, the Gourmet-Cupcake Market Is Crashing.&#8221; SusieCakes does sell its share of cupcakes, but Sarich doesn&#8217;t worry about if and when the<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=78424&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Entrepreneurship</primary_category><primary_category_link>http://business.time.com/category/small-business/entrepreneurship-small-business/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2013/04/gedc0021.jpg?w=240</featured_image>
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			<media:title type="html">GE DIGITAL CAMERA</media:title>
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			<media:title type="html">sarahmaxtime</media:title>
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		<title>How to Flunk a Job Interview</title>
		<link>http://business.time.com/2013/02/28/how-to-flunk-a-job-interview/</link>
		<comments>http://business.time.com/2013/02/28/how-to-flunk-a-job-interview/#comments</comments>
		<pubDate>Thu, 28 Feb 2013 16:42:13 +0000</pubDate>
		<dc:creator>Mayra Jimenez</dc:creator>
				<category><![CDATA[Careers & Workplace]]></category>
		<category><![CDATA[Job Markets]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Start-Ups]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=73226</guid>
		<description><![CDATA[<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=73226&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Careers &amp; Workplace</primary_category><primary_category_link>http://business.time.com/category/careers-workplace/</primary_category_link>
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		<title>Loan Out Your Car at the Airport for Free Parking, Free Car Wash &amp; Bonus Gas Money</title>
		<link>http://business.time.com/2013/02/25/loan-out-your-car-at-the-airport-for-free-parking-free-car-wash-bonus-gas-money/</link>
		<comments>http://business.time.com/2013/02/25/loan-out-your-car-at-the-airport-for-free-parking-free-car-wash-bonus-gas-money/#comments</comments>
		<pubDate>Mon, 25 Feb 2013 15:00:29 +0000</pubDate>
		<dc:creator>Brad Tuttle</dc:creator>
				<category><![CDATA[Autos]]></category>
		<category><![CDATA[Borrowing]]></category>
		<category><![CDATA[Companies & Industries]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Saving]]></category>
		<category><![CDATA[Saving & Spending]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Smart Spending]]></category>
		<category><![CDATA[Start-Ups]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[car rentals]]></category>
		<category><![CDATA[car sharing]]></category>
		<category><![CDATA[FlightCar]]></category>
		<category><![CDATA[Getaround]]></category>
		<category><![CDATA[peer to peer]]></category>
		<category><![CDATA[RelayRides]]></category>
		<category><![CDATA[rentals]]></category>
		<category><![CDATA[sharing]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=72570</guid>
		<description><![CDATA[Parking at the airport can easily run $20 per day. That&#8217;s in the &#8220;cheap&#8221; long-term lot, requiring a long shuttle ride to the terminal. Valet service can cost way more. But what if you could get airport parking valet service totally for free—with a car wash and free gas to boot? That&#8217;s the gist of the offer from a startup called FlightCar, which began offering its service at San Francisco International Airport in early February. What&#8217;s the catch? In exchange for free parking, a free car wash, and a gas card worth up to $10 for each day the car is left behind, owners agree to allow FlightCar to rent out their vehicles to customers &#8212; i.e., strangers. The business model basically brings peer-to-peer car rental services such as Getaround and RelayRides to the airport. And if you think about it, the airport is the perfect place for a rental handoff. Sign up with FlightCar, and a valet meets you at the airport. That saves drivers the trouble of having to park in the long-term lot and hop on the shuttle to the gate. When a car owner is on a trip, he&#8217;s obviously not using the vehicle, so it&#8217;s OK that he won&#8217;t have wheels for the agreed-upon time. What&#8217;s more, a vehicle becomes a money-loser, to the tune of $10, $15, perhaps even $35 per day, when it&#8217;s sitting idle parked at the airport. (MORE: Pay Less For Sporting Event Tickets &#8212; After You&#8217;ve Already Bought Them) Those daily fees disappear, however, when the owner agrees to work with FlightCar. Complimentary car washes are thrown into the deal—before and after the car is loaned out—and owners receive gas cards worth $10 for each day the vehicle is rented. FlightCar says it pre-screens all customers and insures vehicles up to $1 million. Wired notes that the company eases the minds of car owners in a few other ways as well: FlightCar also foots the bill if anything less dramatic goes wrong during the rental, including refilling your tank if<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=72570&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Start-Ups</primary_category><primary_category_link>http://business.time.com/category/small-business/start-ups-small-business/</primary_category_link>
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			<media:title type="html">bradtuttle</media:title>
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		<item>
		<title>Quit Your Day Job? 5 Things to Ponder First</title>
		<link>http://business.time.com/2013/02/12/quit-your-day-job-5-things-to-ponder-first/</link>
		<comments>http://business.time.com/2013/02/12/quit-your-day-job-5-things-to-ponder-first/#comments</comments>
		<pubDate>Tue, 12 Feb 2013 18:36:59 +0000</pubDate>
		<dc:creator>Steve Tobak</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Start-Ups]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=70434</guid>
		<description><![CDATA[<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=70434&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Small Business</primary_category><primary_category_link>http://business.time.com/category/small-business/</primary_category_link>
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			<media:title type="html">TIME.com</media:title>
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		<title>Networking: 4 Smart Ways to Work Your Connections</title>
		<link>http://business.time.com/2013/02/01/networking-4-smart-ways-to-work-your-connections/</link>
		<comments>http://business.time.com/2013/02/01/networking-4-smart-ways-to-work-your-connections/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 19:17:25 +0000</pubDate>
		<dc:creator>Steve Tobak</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Start-Ups]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=69243</guid>
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		<slash:comments>0</slash:comments>
	<primary_category>Small Business</primary_category><primary_category_link>http://business.time.com/category/small-business/</primary_category_link>
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			<media:title type="html">TIME.com</media:title>
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		<title>Beware Employees Who Boast About Multitasking</title>
		<link>http://business.time.com/2013/01/30/beware-employees-who-boast-about-multitasking/</link>
		<comments>http://business.time.com/2013/01/30/beware-employees-who-boast-about-multitasking/#comments</comments>
		<pubDate>Wed, 30 Jan 2013 16:00:24 +0000</pubDate>
		<dc:creator>Jessica Stillman</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Start-Ups]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=68990</guid>
		<description><![CDATA[<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=68990&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Small Business</primary_category><primary_category_link>http://business.time.com/category/small-business/</primary_category_link>
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			<media:title type="html">TIME.com</media:title>
		</media:content>

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		<title>Hey New Yorkers, Are You Ready to Hail a Taxi With Your iPhone?</title>
		<link>http://business.time.com/2012/12/14/hey-new-yorkers-are-you-ready-to-hail-a-taxi-with-your-iphone/</link>
		<comments>http://business.time.com/2012/12/14/hey-new-yorkers-are-you-ready-to-hail-a-taxi-with-your-iphone/#comments</comments>
		<pubDate>Fri, 14 Dec 2012 13:00:17 +0000</pubDate>
		<dc:creator>Sam Gustin</dc:creator>
				<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Start-Ups]]></category>
		<category><![CDATA[Transportation]]></category>
		<category><![CDATA[Michael Bloomberg]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[Taxi and Limousine Commission]]></category>
		<category><![CDATA[TLC]]></category>
		<category><![CDATA[Travis Kalanick]]></category>
		<category><![CDATA[Uber]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=64193</guid>
		<description><![CDATA[New York City regulators have approved a pilot project to test the viability of smartphone-based taxi cab hailing. The decision comes after months of wrangling between city government and upstart transportation firms, most notably Uber. New York City Mayor Michael Bloomberg has fashioned himself as a tech champion, and he wants to cement his legacy as one of New York City&#8217;s greatest mayors. The pilot program, which is designed to test out the process in a city of eight million people, is a significant step forward for New York. Official support was overwhelming. The Taxi and Limousine Commission voted 7-0 in favor of the one-year pilot project. There were two abstentions. The test-run begins on February 15th. For the last several months, Uber CEO Travis Kalanick has been waging a campaign aimed at NYC officials, whose options have been limited by the city&#8217;s contract with in-taxi digital payment processor Verifone and other companies. (Uber’s payment model is credit card only, no cash.) Uber won an incremental but substantial victory Thursday; but remember, the newly-announced pilot program is just a test. NYC officials are pleased. &#8221;This is an exciting day for taxi riders,” Taxi and Limousine Commission Chairman David Yassky said in a statement. “It’s the TLC’s job to represent passengers, and when new technology comes along, we want to make sure it’s available to them.  New York City is known for embracing innovation, and we’ve certainly done that today.” (MORE: Uber: Silicon Valley App-Hailing Startup Takes On NYC Taxi Industry) After February 15, 2013, New Yorkers will be able to “e-hail” taxicabs using their smartphones. Taxi riders south of 59th Street will be able to hail any cab within a half-mile radius; elsewhere in the city, they can hail cabs that are up to a mile-and-a-half away, according to officials. &#8220;Mayor Mike Bloomberg — himself a technology pioneer who saw how a storied old industry needed to be reinvented for a digital age — pushed for changes,&#8221; Kalanick said in a statement. &#8220;And his Taxi and Limousine chief, David Yassky, got it done.&#8221; San Francisco-based startup Uber offers<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=64193&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://business.time.com/2012/12/14/hey-new-yorkers-are-you-ready-to-hail-a-taxi-with-your-iphone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<primary_category>Transportation</primary_category><primary_category_link>http://business.time.com/category/companies-industries/transportation-companies-industries/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/12/biz-nyc-taxi-1214.jpg?w=240</featured_image>
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			<media:title type="html">image: A taxi drives down a street in New York City, Sept. 4, 2012.</media:title>
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		<media:content url="http://0.gravatar.com/avatar/60187828ab0bda2734e1a17a173fabde?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">shgustin</media:title>
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		<title>Why Bravo’s Start-Ups: Silicon Valley Is Bad for Entrepreneurship</title>
		<link>http://business.time.com/2012/12/04/why-bravos-start-ups-silicon-valley-is-bad-for-entrepreneurship/</link>
		<comments>http://business.time.com/2012/12/04/why-bravos-start-ups-silicon-valley-is-bad-for-entrepreneurship/#comments</comments>
		<pubDate>Tue, 04 Dec 2012 13:00:05 +0000</pubDate>
		<dc:creator>Scott Gerber</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Start-Ups]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Bravo]]></category>
		<category><![CDATA[reality TV]]></category>
		<category><![CDATA[Startups: Silicon Valley]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=62744</guid>
		<description><![CDATA[There is probably nothing I can say about the Bravo reality-TV show Start-Ups: Silicon Valley that hasn&#8217;t already been said by critics, tweeted by members of Silicon Valley&#8217;s technorati or laughed at by real start-up founders in the trenches. Even so, allow me to explain why this show is more than just a poor representation of the Valley or bad entertainment — it&#8217;s flat-out dangerous for America&#8217;s youth entrepreneurship movement. Bravo’s show purports to cover “the intertwining lives” of a group of young up-and-coming entrepreneurs in the Valley as they joust for venture-capital funding, toil round-the-clock in a high-pressure &#8220;work hard, play hard&#8221; environment and try to become the next Mark Zuckerberg–size success story. Unfortunately, this is one reality show that strays far, far away from reality, misleading younger viewers in particular with inaccurate expectations about entrepreneurship — especially with the notion that &#8220;the life&#8221; is more important than the work required to achieve it. More Spray Tan than Substance Start-Ups offers a handful of genuinely valuable moments — an insider&#8217;s peek at when employee-turned-entrepreneur Kim Taylor decides to leave her job and start a business of her own, for instance; or when the unfocused upstart Ben Way mentions to an investor that he has over 40 companies, which comes off as amateurish bragging. But these moment are few and far between. Instead, the majority of a typical episode&#8217;s 44 minutes are devoted to filler (personal drama, fashion, spray tanning, partying) that plays to the lowest common denominator. (MORE: 9 Dream Jobs That Actually Pay) It’s curious, because there’s already at least one show on air proving that there is, in fact, an audience for the valuable stuff — that, in other words, the reality of start-ups can make for good TV. ABC’s Shark Tank is widely praised by entrepreneurs and audiences alike because it’s both entertaining to watch (the VC panel regularly slings funny, sharp-tongued one-liners) and informative (it shows viewers what it&#8217;s really like to pitch and negotiate with top investors). Is Shark Tank hammed up for the sake of TV viewers? Of course. But, unlike Start-Ups,<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=62744&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Entrepreneurship</primary_category><primary_category_link>http://business.time.com/category/small-business/entrepreneurship-small-business/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/12/1500_sil.jpg?w=240</featured_image>
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			<media:title type="html">1500_sil</media:title>
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			<media:title type="html">theyoungentrepreneurcouncil</media:title>
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		<title>Shred the Punchcards: Belly Updates Customer Loyalty Programs</title>
		<link>http://business.time.com/2012/11/29/shred-the-punchcards-belly-updates-customer-loyalty-programs/</link>
		<comments>http://business.time.com/2012/11/29/shred-the-punchcards-belly-updates-customer-loyalty-programs/#comments</comments>
		<pubDate>Thu, 29 Nov 2012 17:24:03 +0000</pubDate>
		<dc:creator>Sarah Max</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Start-Ups]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=61847</guid>
		<description><![CDATA[Jake Dickson, owner of Dickson’s Farmstand Meats wanted to create a loyalty plan for customers who come to his New York City butcher shops for everything from housemade hot dogs to locally-sourced artisanal meat. “For my business, it didn&#8217;t make sense to have a classic punchcard,” says Dickson, who runs two stores, one in the Chelsea Market and one in Tribeca. So when a representative from customer loyalty program Belly came into the store about six months ago, Dickson was all ears. “I usually kick out sales people when they walk in,” he says. “This time I jumped on it.” Launched in August 2011, Belly is a rewards program that lets small merchants customize their frequent-shopper perks and, perhaps more importantly, get better insight into when and what their customers are buying. After a free 30-day trial, merchants pay $50 to $100 for the program, which includes a dedicated iPad for tracking customer visits and rewards. (MORE: Holiday Season&#8217;s Early Hot Sellers) Customers carry a single card that works at all participating merchants, or they can simply download the Belly app and swipe their smartphone. At Dickson’s, customers get five points for every purchase, whether it’s a $5 hot dog or a $50 cut of meat. When they get to 30 points they earn a free hot dog. At 120 points they get all the beef jerky they can grab with one hand. Customers who manage to accumulate 1,500 points will have a cut of steak named in their honor. Until recently, ma and pa shops didn&#8217;t have a whole lot of options when it came to bringing traffic into stores, tracking consumer behavior, or enticing people to keep coming back. That’s changed dramatically in the past couple of years as startups and established players alike vie to bring offline merchants into the digital space. Belly is hardly alone in its campaign to reinvent the old paper punchcard. Google has brought its own customer-loyalty program, Punchd, into the fold, and last June mobile-payment company Square also launched a digital loyalty program. Yet, Belly has managed<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=61847&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Small Business</primary_category><primary_category_link>http://business.time.com/category/small-business/</primary_category_link>
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			<media:title type="html">sarahmaxtime</media:title>
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		<title>Can a Payday Lending Start-Up Use Facebook to Create a Modern Community Bank?</title>
		<link>http://business.time.com/2012/11/16/can-a-payday-lending-start-up-use-facebook-to-create-a-modern-community-bank/</link>
		<comments>http://business.time.com/2012/11/16/can-a-payday-lending-start-up-use-facebook-to-create-a-modern-community-bank/#comments</comments>
		<pubDate>Fri, 16 Nov 2012 15:30:54 +0000</pubDate>
		<dc:creator>Martha C. White</dc:creator>
				<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Borrowing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Personal Finance]]></category>
		<category><![CDATA[Saving & Spending]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Start-Ups]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[APR]]></category>
		<category><![CDATA[Google Ventures]]></category>
		<category><![CDATA[Lendup]]></category>
		<category><![CDATA[payday loans]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=60999</guid>
		<description><![CDATA[Social media and big data are being used in an innovative new payday loan banking model that&#8217;s more Silicon Valley than Wall Street. Most interestingly, the operation seems to have more in common with old-fashioned hometown lenders than today&#8217;s giant banks or typical payday loan outfits. When people get nostalgic about community banking, they evoke a time when your bank really knew who you were. The manager knew your name and the tellers would ask how your kids were doing or wish you happy birthday. With the ascent of megabanks and the growth of online and mobile banking, the idea of a hometown bank where your community ties mattered more than a bunch of cold calculations became as rare as cars with tail fins. The company that wants to reverse this trend is a start-up payday lender. What’s even more improbable than that is how they plan to do it: By using your Facebook and Twitter accounts as factors to determine your creditworthiness. LendUp.com, which launched last month, says it’s not like other payday lenders. Yes, the fees it charges — a little over $30 to borrow $200 for two weeks — are similar to what its competitors charge. This adds up to an annualized APR of just under 400%. And while its model doesn’t allow payday loan customers to dig themselves in deeper by immediately rolling that debt over into a new loan, it will let a customer take out another loan just four days later, which means “no rollovers” is pretty much just semantics. (MORE: The Pessimist&#8217;s Guide to Surviving the Fiscal Cliff) But CEO Sasha Orloff says LendUp’s big goal is to wean serial borrowers off short-term, high-rate loans by offering repeat borrowers who are in good standing the option of an installment loan instead. It already has transitioned some customers from payday loans to installment loans, which start at a maximum of $500 for a three-month term. Borrowers pay a 5% application fee and have a monthly interest rate of 2%, and they can earn discounts<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=60999&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Start-Ups</primary_category><primary_category_link>http://business.time.com/category/small-business/start-ups-small-business/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/11/85904886-e1352898475526.jpg?w=240</featured_image>
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			<media:title type="html">Mature man handing a bank book to a bank teller</media:title>
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			<media:title type="html">marthacwhite</media:title>
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		<title>Uber: Silicon Valley App-Hailing Startup Takes On NYC Taxi Industry</title>
		<link>http://business.time.com/2012/09/21/uber-silicon-valley-app-hailing-startup-takes-on-nyc-taxi-industry/</link>
		<comments>http://business.time.com/2012/09/21/uber-silicon-valley-app-hailing-startup-takes-on-nyc-taxi-industry/#comments</comments>
		<pubDate>Fri, 21 Sep 2012 12:00:56 +0000</pubDate>
		<dc:creator>Sam Gustin</dc:creator>
				<category><![CDATA[Autos]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Goldman Sachs]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Start-Ups]]></category>
		<category><![CDATA[Tech Policy]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Transportation]]></category>
		<category><![CDATA[Venture Capital]]></category>
		<category><![CDATA[Benchmark Capital]]></category>
		<category><![CDATA[First Round Capital]]></category>
		<category><![CDATA[Jeff Bezos]]></category>
		<category><![CDATA[Lyft]]></category>
		<category><![CDATA[Marc Andreessen]]></category>
		<category><![CDATA[Menlo Ventures]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Taxi and Limousine Commission]]></category>
		<category><![CDATA[Travis Kalanick]]></category>
		<category><![CDATA[Uber]]></category>
		<category><![CDATA[Zimride]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=49509</guid>
		<description><![CDATA[Transportation is central to city life. The daily commute, getting around to meetings, heading out with friends. Urban-dwellers are always on the move &#8212; and often, the taxi, bus, or subway train can&#8217;t come fast enough. In 2012, several tech startups are trying to leverage the smartphone revolution to inject more efficiency and speed into the process of getting around big cities. In recent weeks, the tech-fueled transportation space has gained momentum, with competing services jockeying for position. At the head of the pack is San Francisco-based startup Uber, which allows users to order so-called &#8220;black-cars&#8221; &#8212; high-end sedans, limousines and SUVs &#8212; from their smartphone. The mobile application, which is available on Apple&#8217;s iPhone and Google Android devices, displays the wait-time and shows the car&#8217;s progress on a GPS-enabled map. But as is often the case when insurgent market players attempt to disrupt entrenched industries, Uber has run into resistance, most recently in New York City, where the Taxi and Limousine Commission has put the kibosh on the company&#8217;s newest effort, to apply its service to traditional &#8220;yellow&#8221; taxi-cabs. Uber is the best-known startup operating in this space. (Two weeks ago, we discussed one of Uber&#8217;s rivals Zimride&#8217;s Lyft ride-sharing service, which skirts San Francisco taxi regulations by connecting civilian drivers with riders on a voluntary-donation basis.) Uber&#8217;s black-car service is more expensive than Lyft, not only because its vehicles are considered &#8220;luxury cars,&#8221; but also because the company works with limousine companies that are certified by local authorities and have commercial insurance. (For its part, Lyft recently announced a $1 million supplemental insurance plan for drivers.) (MORE: Lyft: Ride Sharing Startup Zimride Hits the Gas Pedal in San Francisco) &#8220;We want to be everyone&#8217;s private driver,&#8221; says Ilya Abyzov, Uber&#8217;s San Francisco general manager. &#8220;You push a button and you get a ride. We&#8217;re reaching an inflection point where that&#8217;s feasible thanks to smartphones and GPS.&#8221; Abyzov says the average wait time in San Francisco &#8212; his domain &#8212; is three minutes, although there&#8217;s some &#8220;variability&#8221; at peak<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=49509&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	<primary_category>Small Business</primary_category><primary_category_link>http://business.time.com/category/small-business/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/09/photo.jpg?w=240</featured_image>
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			<media:title type="html">Uber Car Service Logo</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/60187828ab0bda2734e1a17a173fabde?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">shgustin</media:title>
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		<title>New Public-Private Partnerships: The President&#8217;s Stealth Plan To Create Jobs?</title>
		<link>http://business.time.com/2012/09/12/new-public-private-partnership-the-presidents-stealth-plan-to-create-jobs/</link>
		<comments>http://business.time.com/2012/09/12/new-public-private-partnership-the-presidents-stealth-plan-to-create-jobs/#comments</comments>
		<pubDate>Wed, 12 Sep 2012 12:00:49 +0000</pubDate>
		<dc:creator>Gary Belsky</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Government]]></category>
		<category><![CDATA[Ideas for Business]]></category>
		<category><![CDATA[Private Equity]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Start-Ups]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[FFRDC]]></category>
		<category><![CDATA[government research]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[job creation]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[private equity]]></category>
		<category><![CDATA[start-ups]]></category>
		<category><![CDATA[technology transfer]]></category>
		<category><![CDATA[Thinking Big]]></category>
		<category><![CDATA[unemployment]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=48863</guid>
		<description><![CDATA[Two recently released documents give an inside look at the President's efforts to create jobs.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=48863&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://business.time.com/2012/09/12/new-public-private-partnership-the-presidents-stealth-plan-to-create-jobs/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	<primary_category>Government</primary_category><primary_category_link>http://business.time.com/category/economy-policy/government-economy-policy/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/09/151754029.jpg?w=240</featured_image>
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			<media:title type="html">President Obama campaigns in Florida</media:title>
		</media:content>

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			<media:title type="html">garybelsky</media:title>
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		<title>Lyft: Ride Sharing Startup Zimride Hits the Gas Pedal in San Francisco</title>
		<link>http://business.time.com/2012/09/04/need-a-lyft-ride-sharing-startup-zimride-hits-the-gas-pedal/</link>
		<comments>http://business.time.com/2012/09/04/need-a-lyft-ride-sharing-startup-zimride-hits-the-gas-pedal/#comments</comments>
		<pubDate>Tue, 04 Sep 2012 15:00:26 +0000</pubDate>
		<dc:creator>Sam Gustin</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Start-Ups]]></category>
		<category><![CDATA[Transportation]]></category>
		<category><![CDATA[Venture Capital]]></category>
		<category><![CDATA[Cornell]]></category>
		<category><![CDATA[John Zimmer]]></category>
		<category><![CDATA[Logan Green]]></category>
		<category><![CDATA[Lyft]]></category>
		<category><![CDATA[Zimride]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=48237</guid>
		<description><![CDATA[John Zimmer had been at Lehman Bros. for just over a year when he realized he didn&#8217;t like Wall Street. It was early 2008, and Zimmer, who graduated from Cornell University in 2006, was living in New York City&#8217;s East Village and working overtime as an analyst in Lehman&#8217;s commercial real estate division. &#8220;I didn&#8217;t feel a connection to what I was doing,&#8221; says Zimmer, now 28. When he left Lehman in the summer of 2008 after completing the company&#8217;s two-year analyst program, a Wall Street colleague asked incredulously, &#8220;John, how the hell could you leave a sure-thing like Lehman to do a crazy carpool startup?&#8221; Three months later, Lehman went bankrupt, most of the firm&#8217;s workers lost their jobs, and Wall Street plunged into the worst financial crisis in decades. Like so many young people before him, Zimmer lit out for the promised land, driving across the country to California and planting a flag in Palo Alto, at the epicenter of Silicon Valley. Zimmer had already begun exploring the idea of a ride sharing startup when he saw a Facebook posting by Logan Green, with whom he shared a mutual friend. Green, based in Los Angeles, had been developing a car sharing project called Zimride. (Zimride&#8217;s name is inspired not by Zimmer&#8217;s name, but by an experience Green had visiting Zimbabwe and learning about its transportation systems.) Green is CEO, Zimmer is COO, and they share the title of co-founder. (MORE: The Daily Commute: How to Save Time, Save Money, and Save Your Sanity) While still in the Lehman analyst program, Zimmer and Green received a $250,000 grant from fbFund, Facebook&#8217;s early-stage startup incubator. That enabled Zimmer to move to Palo Alto and begin working full-time on Zimride in the summer of 2008. Zimmer and Green lived, worked and slept out of a tiny Palo Alto office while boot-strapping their startup, he told me. &#8220;It was half the size of my apartment in Alphabet City,&#8221; he quipped. Zimride, which is now based in San Francisco, also raised an additional<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=48237&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://business.time.com/2012/09/04/need-a-lyft-ride-sharing-startup-zimride-hits-the-gas-pedal/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	<primary_category>Small Business</primary_category><primary_category_link>http://business.time.com/category/small-business/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/08/82839940.jpg?w=240</featured_image>
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			<media:title type="html">cell phone car</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/60187828ab0bda2734e1a17a173fabde?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">shgustin</media:title>
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		<title>Phone is My Copilot: Startup Zoetic Uses Smartphones to Make Drivers Smarter</title>
		<link>http://business.time.com/2012/08/30/phone-is-my-copilot-startup-zoetic-uses-smartphones-to-make-drivers-smarter-alert-them-when-theyre-nodding-off/</link>
		<comments>http://business.time.com/2012/08/30/phone-is-my-copilot-startup-zoetic-uses-smartphones-to-make-drivers-smarter-alert-them-when-theyre-nodding-off/#comments</comments>
		<pubDate>Thu, 30 Aug 2012 16:00:01 +0000</pubDate>
		<dc:creator>Sarah Max</dc:creator>
				<category><![CDATA[Careers & Workplace]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Start-Ups]]></category>
		<category><![CDATA[NOD]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[zoetic]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=47863</guid>
		<description><![CDATA[Driver fatigue accounts for tens of thousands of crashes a year, and millions of drivers admit to dozing being the wheel on a regular basis. Still others are simply oblivious of their bad driving habits. They brake too hard, coast through stop signs and hang out in the passing lane. Those behaviors could soon fly by the wayside with the help of NOD, a smart sensor mobile application being developed by former Air Force engineer Joe Adelmann and Army helicopter pilot Jim Jablonski. Under most circumstance, smartphones are a distraction to drivers, but Adelmann and Jablonski have figured out how to turn a nuisance into a digital copilot. Drivers download the app, which is still under development, then mount their mobile device on their dashboard or place it in a cup holder while they drive. The program then uses features already built into most smartphones – accelerometer, gyroscope, GPS and video camera – to alert drivers if they appear to be dozing off and give them feedback on their driving. Their startup, Zoetic, was recently awarded the grand prize at the second annual GE/OMD Incubator in New York. Adelmann and Jablonski were among 16 digital entrepreneurs invited to spend the summer working on their projects at OMD’s Manhattan offices. The 10-week “incubatorship” culminated with presentations to a panel of OMD and GE executives. “We judged the companies on four criteria, including how much the business evolved while they were here,” says OMD CEO Alan Cohen, who was one of about half a dozen judges and instrumental in bringing the incubator to the media company. (MORE: My Summer Incubatorship) While there were many impressive projects, Zoetic ultimately took home the $10,000 prize because “they were light years ahead in their vision,” says Cohen. Though Adelmann and Jablonski did most of the leg work on Zoetic this summer, their company was  decades in the making. Friends since kindergarten, they spent their childhood in New Jersey taking apart lawn mowers, selling candy on the school bus and dreaming about one day going into business together<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=47863&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://business.time.com/2012/08/30/phone-is-my-copilot-startup-zoetic-uses-smartphones-to-make-drivers-smarter-alert-them-when-theyre-nodding-off/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	<primary_category>Small Business</primary_category><primary_category_link>http://business.time.com/category/small-business/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/08/82839940.jpg?w=240</featured_image>
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			<media:title type="html">cell phone car</media:title>
		</media:content>

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			<media:title type="html">sarahmaxtime</media:title>
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		<title>Teachers Get Techy: Education-Focused Startups Are Making In-Roads into Classrooms</title>
		<link>http://business.time.com/2012/08/23/teachers-get-techy-education-focused-startups-are-making-in-roads-into-classrooms/</link>
		<comments>http://business.time.com/2012/08/23/teachers-get-techy-education-focused-startups-are-making-in-roads-into-classrooms/#comments</comments>
		<pubDate>Thu, 23 Aug 2012 14:00:07 +0000</pubDate>
		<dc:creator>Sarah Max</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Start-Ups]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Top Hat Monocle]]></category>
		<category><![CDATA[classrooms]]></category>
		<category><![CDATA[online learning]]></category>
		<category><![CDATA[echo360]]></category>
		<category><![CDATA[MentorMob]]></category>
		<category><![CDATA[online education]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=47189</guid>
		<description><![CDATA[Sit in on one of Jeannine Eddleton’s chemistry lectures at Virginia Tech and you’ll see a couple hundred students hunched over their cell phones, iPads and laptops. Rather than texting and checking Facebook, though, they’re using their devices to answer problems posed by Eddleton using Top Hat Monocle. Whereas traditional response systems, or clickers, require specialized devices, this web-based software is universal. “Students can use the devices they never forget to bring to class and never forget to charge,” says Eddleton, who introduced Top Hat Monocle two years ago.  She uses the software to ask three to six questions per class, poll students and share results instantly. “Students are completely engaged.” This is just one example of how technology, once a distraction for students, is finding its way into classrooms in a way that is more seamless than ever. Cramped classrooms, high education costs and a digitally fluent student body have helped open doors for education-focused technology startups. Investors have taken note. Funding for education-technology companies was $429 million in 2011, up from $146 million in 2002, according to the National Venture Capital Association. (MORE: Free Textbooks Shaking Up Higher Education) Traditionally, education has been a tough category to break into. “It can take two to three years to land a contract with a school,” says Mike Silagadze, CEO and founder of 35-employee Toronto-based Top Hat Monocle. After unsuccessfully trying to sell to universities, the company took its technology to teachers, who recommend the $20 annual subscription – which is good for all classes – as part of their curriculum. In September 2010, the company had 3,000 student subscribers at five universities. This year, it expects to have 220,000 subscribers at about 250 universities. “It transforms the whole classroom experience from a passive one to an active one,” says Silagadze, adding that instructors report an increase in attendance, comprehension and grades after incorporating the software. Another company, Echo360, licenses directly with universities, but has managed to break in, in a big way. Founded in 2006, the company lets instructors automatically<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=47189&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://business.time.com/2012/08/23/teachers-get-techy-education-focused-startups-are-making-in-roads-into-classrooms/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	<primary_category>Small Business</primary_category><primary_category_link>http://business.time.com/category/small-business/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/08/ap110823165755.jpg?w=240</featured_image>
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			<media:title type="html">Classroom iPads</media:title>
		</media:content>

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			<media:title type="html">sarahmaxtime</media:title>
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		<title>Riunite On Ice, Version 2.0</title>
		<link>http://business.time.com/2012/08/03/riunite-on-ice-version-2-0/</link>
		<comments>http://business.time.com/2012/08/03/riunite-on-ice-version-2-0/#comments</comments>
		<pubDate>Fri, 03 Aug 2012 15:00:59 +0000</pubDate>
		<dc:creator>Sarah Max</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Start-Ups]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[banfi]]></category>
		<category><![CDATA[john mariani]]></category>
		<category><![CDATA[riunite]]></category>
		<category><![CDATA[wine]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=45356</guid>
		<description><![CDATA[Among wine importers and producers Banfi is near royalty. The Old Brookville, N.Y., company was founded in 1919 by John Mariani. After spending his formative years in Italy learning about wine from his aunt Teodolinda Banfi – who was head of household for Pope Pius XI – he took his Old World knowledge to New York, where he opened a wine import business named in her honor. Today, the 168-employee company imports wine from around the world, with annual net sales of $350 million. As one of the few wine importers, if not the only one, that also produce wines, Banfi is especially known for its Brunello wines coming out of its own Italian wine estate, Castello Banfi of Montalcino. Despite this impressive pedigree, the company’s turning point came when, under the leadership of Mariani’s sons, it began importing Riunite in 1967 and, later, marketing it with its “Riunite on ice, so nice” campaign. The catchy ads, which ran on the three networks on prime-time, were designed to teach the public that wine was something that could be consumed regularly and not just with Italian or French cuisine. As one ad proclaimed, Riunite tastes so nice with hamburgers, tacos, chicken even salads. (MORE: Is It Time for Facebook&#8217;s Mark Zuckerberg to Step Aside as CEO?) “The whole goal with my father and uncle was to get more people to enjoy wine on an everyday basis,” says Cristina Mariani May, who, along with her cousin James Mariani, now runs the company. “The only way to do that was to branch out and bring in more a popular base.” If Americans whet their palettes with these sweeter chilled wines, they surmised, they would eventually graduate to dryer, bolder, more expensive varietals. Riunite became the number one imported wine in 1976 and held that position until 2000. At its peak, U.S. sales of Riunite reached 11.5 million cases a year. Whether because of Riunite or the proliferation of domestic winemakers, annual wine consumption in America more than doubled from one gallon per capita<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=45356&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://business.time.com/2012/08/03/riunite-on-ice-version-2-0/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<primary_category>Small Business</primary_category><primary_category_link>http://business.time.com/category/small-business/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/08/2100_banfiwine_0802.jpg?w=240</featured_image>
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			<media:title type="html">Banfi Wine</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/3db8cd804a921bfa6f8a0ab92abe8cb6?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">sarahmaxtime</media:title>
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		<title>The Glorious End of Higher Education’s Monopoly on Credibility</title>
		<link>http://business.time.com/2012/07/12/the-glorious-end-of-higher-educations-monopoly-on-credibility/</link>
		<comments>http://business.time.com/2012/07/12/the-glorious-end-of-higher-educations-monopoly-on-credibility/#comments</comments>
		<pubDate>Thu, 12 Jul 2012 14:00:50 +0000</pubDate>
		<dc:creator>Michael Ellsberg</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Start-Ups]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[college]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[higher education]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=42837</guid>
		<description><![CDATA[The times they are a changin’, and in this essay, I’d like to suggest they are changing in a way that has massive implications for education: sources of credibility—once the domain of expensive degrees&#8211;are becoming democratized, decentralized, and diversified. In the past, there was pretty much one way to gain credibility: get some letters after your name, from as fancy an institution as possible. Now, in 2012, I’ve seen dozens of young people who don’t even have college degrees use the following tools as sources of credibility in the business world: A track record of having started one or two successful businesses, even if they were small. Industry-related blogs with well-written, lively, detailed posts, which receive many comments and tweets/likes/shares per post. An impressive About page on a well-designed personal website Large, legitimate, real followings on Twitter, Facebook, YouTube, and other social media networks. Clearly, any discussion of higher education needs to distinguish between two basic and distinct concepts: learning, on the one hand, versus credibility about having learned. Learning is and always has been available all around us, at every age and life stage, often inexpensively or even for free. (MORE: Why Gas is Getting Cheaper&#8211;And Could Hit $3 a Gallon) Learning is available at the library for free; under a tree with a dog-eared paperback; at a job with a boss who gives you responsibility and mentorship; while traveling; while leading a cause, movement, or charity; while writing a novel or composing a poem or crafting a song; while interning, apprenticing, or volunteering; while playing a sport or immersing yourself in a language; while starting a business; and now, while watching a TED talk or taking a Khan Academy class, or via a zillion other ways on the Internet. And yet, while learning has always been available around us, inexpensively, free (or even paid on the job), until recently, sources of credibility have been highly centralized, and highly expensive. There was basically only one source: higher education. The more elite, the better. The Internet, however, is “changing everything,”<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=42837&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://business.time.com/2012/07/12/the-glorious-end-of-higher-educations-monopoly-on-credibility/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	<primary_category>Entrepreneurship</primary_category><primary_category_link>http://business.time.com/category/small-business/entrepreneurship-small-business/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/07/600_200559623-001.jpg?w=240</featured_image>
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			<media:title type="html">College Campus</media:title>
		</media:content>

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			<media:title type="html">TIME.com</media:title>
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		<title>In Inbox Hell? Time to Admit You&#8217;re an Email Sinner</title>
		<link>http://business.time.com/2012/07/06/in-inbox-hell-time-to-admit-youre-an-email-sinner/</link>
		<comments>http://business.time.com/2012/07/06/in-inbox-hell-time-to-admit-youre-an-email-sinner/#comments</comments>
		<pubDate>Fri, 06 Jul 2012 12:00:52 +0000</pubDate>
		<dc:creator>Jessica Stillman</dc:creator>
				<category><![CDATA[Career Strategies]]></category>
		<category><![CDATA[Careers & Workplace]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Start-Ups]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[time management]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=42440</guid>
		<description><![CDATA[Email may be a fabulously convenient tool that&#8217;s revolutionized how entrepreneurs run their businesses, but let&#8217;s be honest, these days it&#8217;s also a source of torment. The unceasing flood into your inbox robs you of concentration, loads you down with unread email guilt and sucks away your personal time. So what&#8217;s to be done if despite your best intentions you&#8217;ve landed in email hell? The folks at SaneBox have created a technical solution. It&#8217;s a product much like a pumped up Gmail priority inbox that sorts the urgent from the unimportant and keeps time-critical messages at the top of your inbox. But according to SaneBox VP Dmitri Leonov, getting a handle on your inbox isn&#8217;t just a matter of employing the right tools; it&#8217;s also key to examine your own beliefs and behavior towards the torrent of messages in your life. In short, if you&#8217;re in email hell, you are probably an email sinner. (MORE: The End of Email? A New Social Network Built For Office Communication Says Yes.) What does that mean? Via email, Leonov laid out his religious metaphor for the email behaviors that are making you miserable. Behold his seven deadly sins of email: Denying that you’re a sinner. This is the biggest sin of all. As you&#8217;re staring at your overflowing inbox, admit that something went terribly wrong, and you won’t be able to handle the daily barrage of emails. Now that you’re no longer in denial, you can do something about it. Gluttony: getting caught up in email and losing sight of priorities. Determine how much time you want to spend in your inbox on a given day, and don’t exceed it. Email is just one part of work. It&#8217;s also reactive by nature. Unless you’re doing customer support, you can&#8217;t succeed when you&#8217;re reactive. Wrath: punishing your neighbor by wasting their time. By not following the rules set out in the Email Charter, you&#8217;re seriously mistreating your friends and coworkers. It’s a long list of ten very specific things, and you should do all of them. Always remember the Golden Rule of Email: the<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=42440&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://business.time.com/2012/07/06/in-inbox-hell-time-to-admit-youre-an-email-sinner/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<primary_category>Small Business</primary_category><primary_category_link>http://business.time.com/category/small-business/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2012/07/2100_biz_email_0705.jpg?w=240</featured_image>
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