Let’s face it, entrepreneurs don’t exactly have a reputation for diplomacy. In the rush to market and success, they often come across as blunt when a well-chosen word or phrase might make the same point and do more to motivate employees.
Small Business Tip of the Day
Facebook Advertising: Make Sure You Blend In
If you’re planning to advertise your small business on Facebook, you need to keep in mind your audience and their reason for being on the site so you’ll approach them in an appropriate, effective way.
Is Your Marketing Messaging Meaningless?
How many times have you visited a website hoping to find just what you were looking for only to run into a meaningless collection of buzzwords? Avoiding that kind of muddled messaging is important to your startup’s success.
Don’t Stand in the Way of Innovation
Every company wants to be innovative, but there are things you may be unwittingly doing that could be stifling innovation.
Get Your Head in the Cloud
You’ve no doubt heard about cloud computing, but what you probably don’t know about this oft-used buzzword is just how much it changes the game in favor of startups.
Tips for Effective Website Landing Pages
No matter what business you’re in, if you’re serious about entrepreneurial success, you need to have a website. And that website must have compelling landing pages, which are Web pages designed to promote or sell a product or a service, or to provide a navigational path to products or services. A landing page’s goal is usually to convert …
For Start-Ups, Getting the Basics Right Isn’t Easy
Things like pricing and finding your market and niche are extremely important to the success of a new startup – but getting those basics right is a lot harder than you think.
Collaborating with Your Customers Can Lead to Success
Your customers may well be your most important asset, and if you’re not listening to them, you’re likely limiting your company’s growth much more than you think.
Pinterest Can Drive Traffic and Sales to Your Website
Small business owners have reported big jumps in website traffic and sales thanks to the Pinterest social networking site, so if your business isn’t on there, it probably should be.
How to Become a Prosperous Entrepreneur
If your idea for a startup meets four key conditions, you might have the makings for sustainable success, according to Randy Garns of Prosper Inc., co-author of the book Prosper: Create the Life You Really Want.
How to Find an Ecommerce Website Design Firm
An ecommerce site can be a terrific source of revenue for a small business, but the right design is critical to success. Jay Melone, CEO of DigitalXBridge, offers this advice for choosing an ecommerce site designer.
How to Use Social Media to Boost Sales and Customer Service
Social media has unnerved businesses and given consumers unprecedented power by letting them take complaints straight to the internet, where they can be read by anyone before a business can even see and respond.