Word-of-mouth marketing used to be about one happy customer recommending a business or product to a friend. In the age of social media, a single happy customer can reach thousands of other potential customers, so how can you increase your chances of that happening?
Small Business Tip of the Day
Forming a Joint Venture
A joint venture can give your small business access to the resources and market reach of a larger company, but there are steps you need to take to make sure your company is protected in the process.
How Goofing Up Can Help Your Company
Mistakes are inevitable, yet most of us spend our time pretending they didn’t happen or getting defensive about them. But a new book says it’s how we respond to a mistake that people remember, not the mistake itself.
Ten Companies That Get It Right
As a small business, you may not be able to pay the highest salaries, but you might be able to make up for it by creating a great environment where people want to work.
Why Your Small Business Needs a Blog
A business blog may not seem like the best use of your limited time, but there are several reasons why one makes sense.
Surviving Your First Media Interview
If your business is growing and you’re getting noticed, eventually you’re going to get interviewed by a media outlet somewhere. Here are some tips to help you communicate effectively with the media.
Four Skills Every Manager Should Develop
If you’re new to management or just looking to refresh your skills, here are four things that could help you get the most from your employees.
How to Make the Most of Your Work Environment
The workplace can be full of distractions and stresses, but with the right skills, you can rise above it all and make the most of your work environment.
Traits of Great Employees and Leaders
Startups thrive on agility, uncertainty and personal responsibility, so employees who can cope with change and get in front of it are critical for leading-edge companies.
Using Twitter and Other Social Networks for Low-Cost Collaboration
There are plenty of corporate-ready tools for communication and collaboration out there, but you may be able to improve the way your employees collaborate just by using social networks they’re already familiar with.
What Makes Employees Want to Stay
If you’ve gone through the effort to hire the right people for the job, you want them to stay. So what makes employees want to stick around?
Polishing Your Elevator Pitch
Making your sales point quickly and effectively is a critical skill for any entrepreneur.