Companies large and small are always searching for the product or idea that will become The Next Big Thing, but inspiration may be closer than you think.
Small Business Tip of the Day
Is cowardice the worst characteristic a leader can have?
If you’re thinking about a pay-per-click or search advertising campaign, selecting the right keywords is the most important part.
It’s been a tough five years for the economy and anyone associated with it. The worst recession and bear market since the 1930s. Shrinking nest eggs. Mass layoffs. Chronic unemployment and underemployment. And those lucky enough to have jobs can find themselves burdened by fear of job loss and the pressure to “do more with less.”
The goal of any business – small or otherwise – is to grow, but growth can bring with it unexpected headaches.
One of the scariest things for an entrepreneur is the fear that someone might steal your idea. While you can’t completely eliminate the threat of intellectual property theft, there are some basic steps you can take to protect yourself.
As an entrepreneur, you typically want to do it all yourself, but there comes a time when you need to turn over some responsibilities to someone else. In fact, that should be your goal if you want your company to grow.
Display advertising can be a great way to build brand recognition for your up and coming business, but you need to follow a few simple practices to get the most out of your online advertising dollars.
Want to move beyond blame to a culture of accountability? Start with yourself.
If you haven’t heard of crowdfunding, you might want to at least take a look at it. It could be an easy way to fund your startup.
The idea is enticing: You could potentially drive hundreds, if not thousands, of new visitors to your small business by using daily deal services like Groupon or Social Living. But before you jump in, know the risks.
You can learn a lot from your competitors – and their websites and search rankings may be a good place to start.