Small Business Tip of the Day

Unless you can afford to pay top dollar, you likely won’t be hiring employees who are a perfect fit for the job on day one. That’s where training and employee development come in.

The best technology companies have long had a reputation as great places to work, as companies offer great benefits and working conditions to compete for the best talent.

So you have a Facebook page, a Twitter account, email newsletters and a website optimized for search engines and mobile users. Now don’t forget good old-fashioned offline promotion.

An unhappy customer can reach a lot more people than they used to thanks to social media, so how can you deal with it when it’s your company coming in for criticism?

With more than 500 million active users, Twitter is a promising tool for small businesses, but how can you make the most of the time you spend on the social media service?

Buying marketing lists, sending mass emails and cold calling aren’t exactly easy ways to make sales. Fortunately, there are some simpler ways to develop higher-quality leads.

Once your business is funded and off the ground, you still need to make sure you have enough money to run it, invest in it and make it grow.

In the rush to capture holiday sales, don’t ignore the big role that social media can play.

Data from the first view days of holiday shopping this year suggest that having a mobile-friendly web presence is becoming hugely important.

Advertising an opening and sorting through resumes is the traditional way to find employees, but it can be hard to judge talent by what’s on the page. So what are some more reliable ways that you can find employees?

Superstorm Sandy is now in the history books, but there’s no end to the lessons that can be drawn from it.

With customers five times more likely to share a bad customer experience than a good one, customer service matters more than ever in the age of social media.