Running a small business? Social media is a free and effective tool for interacting with your customers, building your brand and ultimately boosting sales. Still, tweeting, posting and pinning needn’t consume your entire work …
Small Business
Get Your Head in the Cloud
You’ve no doubt heard about cloud computing, but what you probably don’t know about this oft-used buzzword is just how much it changes the game in favor of startups.
Business Lunch Etiquette: 8 Rules
Amid technology overload, face-to-face interactions are even more important. Follow these rules to make sure lunch meetings are both fun and productive.
Tips for Effective Website Landing Pages
No matter what business you’re in, if you’re serious about entrepreneurial success, you need to have a website. And that website must have compelling landing pages, which are Web pages designed to promote or sell a product or a service, or to provide a navigational path to products or services. A landing page’s goal is usually to convert …
For Start-Ups, Getting the Basics Right Isn’t Easy
Things like pricing and finding your market and niche are extremely important to the success of a new startup – but getting those basics right is a lot harder than you think.
‘Self-Employment Assistance’: How We’re Helping Americans Help Themselves
In June of 2008, Adam Lowry and Michael Richardson found themselves unemployed. The tech startup where they worked in Portland, Vidoop, had just closed its doors, and employees were being offered company laptops in lieu of
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How to Be Happier at Work: 3 Tips
Working at a start-up can be stressful. Just ask Chade-Meng Tan, who as Google’s 107th employee, experienced the company back when it was a start-up instead of the behemoth it is today.
Tan was an engineer, and engineers at …
Collaborating with Your Customers Can Lead to Success
Your customers may well be your most important asset, and if you’re not listening to them, you’re likely limiting your company’s growth much more than you think.
Pinterest Can Drive Traffic and Sales to Your Website
Small business owners have reported big jumps in website traffic and sales thanks to the Pinterest social networking site, so if your business isn’t on there, it probably should be.
Why We’re So Bad At Teaching Entrepreneurship
Decades of research have shown that students are very interested in being their own bosses. In the ’90s, for example, a Kauffman Foundation study found that two-thirds of high school students wanted to become entrepreneurs. …
5 Things Remarkable Bosses Never Do
What you don’t do can sometimes make a bigger impact than what you do.
How to Become a Prosperous Entrepreneur
If your idea for a startup meets four key conditions, you might have the makings for sustainable success, according to Randy Garns of Prosper Inc., co-author of the book Prosper: Create the Life You Really Want.