Let’s face it, if you’re an unhappy customer, it’s a lot easier to take your business elsewhere these days. So one of your top priorities as a small business should be to make sure your customers don’t have a reason to shop around.
Small Business
Reinventing the Paddle: A Small Company Rides the ‘Stand-up’ Wave
Necessity is the mother of invention, and in 1990 that necessity was a wedding gift for Dave Chun’s friends and fellow members of the Kailua Canoe Club in Hawaii, where outrigger paddling is as prolific as running or cycling on …
Don’t Ignore Mobile Customers
If your website isn’t optimized for mobile users – and chances are, it’s not – you could be missing out on a lot of business.
8 Snap Interview Decisions Every Boss Makes
You might interview a job candidate for an hour, but sometimes it’s over in minutes.
How to Manage Remote Workers
As a small business, letting your employees work remotely can make for happier and more productive employees and also save on overhead costs.
StartupBus: Building an App en Route to SXSW
Watch a group of would-be entrepreneurs during a marathon, 3-day business development and app-building session aboard a bus bound for the annual South by Southwest festival in Austin. A TIME video crew tagged along with one of about 50 teams competing for funding and a broader audience.
Effective Communication for Entrepreneurs
Let’s face it, entrepreneurs don’t exactly have a reputation for diplomacy. In the rush to market and success, they often come across as blunt when a well-chosen word or phrase might make the same point and do more to motivate employees.
Facebook Advertising: Make Sure You Blend In
If you’re planning to advertise your small business on Facebook, you need to keep in mind your audience and their reason for being on the site so you’ll approach them in an appropriate, effective way.
Is Your Marketing Messaging Meaningless?
How many times have you visited a website hoping to find just what you were looking for only to run into a meaningless collection of buzzwords? Avoiding that kind of muddled messaging is important to your startup’s success.
Smartphones of the Future: 6 Predictions
Future mobile devices will change the way you do business–in ways you probably can’t even imagine. Here are a few predictions.
Why Every School in America Should Teach Entrepreneurship
Jabious and Anthony Williams were living crammed with their mom and eight other family members in their aunt’s two-bedroom apartment in Anacostia, a violent Southeast Washington, D.C., neighborhood. Every day the boys walked
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Don’t Stand in the Way of Innovation
Every company wants to be innovative, but there are things you may be unwittingly doing that could be stifling innovation.
