Entrepreneurs have long enjoyed an advantage over their bigger business counterparts in that they realize the importance of inspiring their employees and keeping them engaged and excited about achieving both personal and company goals. To inspire this kind of excitement in others, however, entrepreneurs must remember to first foster it …
Small Business
Want More Customers? Become a Green Company
Becoming a green company can boost your sales – and it’s a lot easier to accomplish than you think.
Immigrants Outpacing the Rest of Us in Small Business Ownership
Just a couple decades ago, only 12% of small business owners were immigrants. Today, the number is 18% — a disproportion ratio given that immigrants make up just 13% of the U.S. population, according to a new study by the Fiscal …
How to Get Positive Customer Feedback
Every small business wants glowing reviews from its customers. According to a new book, the best way to get them may be to make sure you maintain your integrity.
Tour de Fitness: Indoor Cycling Boutique SoulCycle Is Recruiting New Riders
With plans to double its footprint this year, indoor cycling boutique SoulCycle is recruiting new riders to its stationary peloton.
Managing Your Time Effectively
Entrepreneurs never have enough hours in the day, so it’s important to optimize your time to the fullest.
Keeping Your Employees Happy and Engaged
For a lot of startups, the potential for a big payoff can be the biggest lure for attracting and retaining good employees. But what can you do to keep employees happy and engaged when IPOs and mergers are a long way off?
Online Video Marketing: This Time It’s Personal
Have you considered incorporating online video into your business marketing strategy? It’s an effective marketing tool, and one that analyst Laurie McCabe thinks small businesses should use more.
10 Things You Should Tweet
There’s no magic formula for how to use Twitter to promote your business. But here are a few things to try.
Codecademy Founder: Why Everyone Should Learn Programming
In August of 2010, I was one of the first employees at a small startup called GroupMe. The story seems familiar—a duo of young entrepreneurs started the company and modeled it on a problem they had. They worked nights and …
How Not to Treat Your Customers
Let’s face it, if you’re an unhappy customer, it’s a lot easier to take your business elsewhere these days. So one of your top priorities as a small business should be to make sure your customers don’t have a reason to shop around.
Reinventing the Paddle: A Small Company Rides the ‘Stand-up’ Wave
Necessity is the mother of invention, and in 1990 that necessity was a wedding gift for Dave Chun’s friends and fellow members of the Kailua Canoe Club in Hawaii, where outrigger paddling is as prolific as running or cycling on …
