Psychology of Money

Hot New Marketing Target: Infants

If you can barely handle the barrage of advertising messages pitched to kids who only recently mastered tying their shoes, brace yourself: The hot new marketing demographic is infants and toddlers under the age of three,

Want to Stop Spending? Try Thinking About Cash

Almost all of us have walked out of a store having spent more than we planned thanks to a salesperson who helpfully suggested that your kids would love the accessories not included with a toy, or that the shirt you’re trying on …

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