When holiday shopping, we defer to gift cards and items on wish lists because we think they’ll be appreciated—or at least …
Psychology of Money
Around the holidays, the thoughtful gift giver understandably wants to find something unique for each person on his or her list. Consumer researchers say you probably shouldn’t bother.
Today only, you have the chance to pay $50 for the privilege of spending another $400 at Starbucks. But only if you act fast!
Halloween is no longer a kid’s holiday. In fact, more money is now spent on adult costumes than outfits for children. If you’ve ever wondered what someone’s Halloween costume selection says about his or her personality, read on.
A new study suggests that beauty product pitches should be timed to target women at their “most vulnerable” moments — specifically, Mondays, when women feel least attractive.
What, you’ve never heard of Frute Brute and Fruity Yummy Mummy? To a certain population that grew up in the 1970s and ’80s, the return of these cult-favorite monster-themed cereals—in vintage form, no less—is bringing on a high on par with eating two bowls of sugar cereal while Saturday morning cartoons blare on the TV.
In the movies, the ideal partner is often the impulsive, uncontrollable romantic who makes grand gestures to show his love, no matter the cost. Research shows that in real life, however, sex appeal comes in the form of having the …
Correction appended: July 24, 2013, 11:03 p.m. E.T.
The rich don’t really think they’re rich. In a new survey, the vast majority of investors with $1 million in assets don’t consider themselves wealthy. Which brings up the question: What do the terms rich and wealthy really mean?
According to a new study, it’s good and bad to be a woman when dealing with auto mechanics: It’s bad because you’re more likely to get above-market price quotes for the job at hand, but good because you’re more likely than a man to negotiate a better price.
A new book takes issue with those who give for the wrong reasons. Does it really matter why we give, as long as we give? Here are three ways to fix charity.
Consumers love freebies. But the companies handing out complimentary donuts, comic books, ice cream, pancakes, and Slurpees love giveaways even more. On the surface, freebies look like obvious money losers. But when handled wisely, giveaways are all but guaranteed to boost sales.
Last week, Procter & Gamble hosted an enormous giveaway …