You’re not crazy. The words premium and snack really are popping up on chain-restaurant menus everywhere. Crazy is making some appearances too.
Marketing
We’re #1! Toyota and Ford Bicker About Who Has the World’s Best-Selling Car
It’s a battle for bragging rights, with two automakers saying they each had the world’s best-selling car model last year. Can they both be right?
In New Ad, McDonald’s Compares Loving Big Macs with Mental Illness
How’s this for an “edgy” new ad: In a poster displayed on a subway, a woman is shown bowing her head and holding a hand over her face in shame. Next to her are the words “You’re Not Alone. Millions of people love the Big Mac.”
Ben & Jerry’s Free Cone Day Is Today, April 9 – And More Freebies Coming
Everybody loves ice cream. And everybody loves freebies. And free ice cream? That’s almost too good to be true.
Southwest Airlines: We’re Not Really About Cheap Flights Anymore
The U.S.’s biggest “low fare” airline appears to be experiencing an identity crisis. In Southwest’s new ad campaign, there’s no silly humor and no mention of “bags fly free” or cheap flight prices. The message is that this is a …
Stealth Celebrity Endorsement: No Money Changing Hands, Just Free Burritos
There’s no mystery as to why companies give away swag during the Oscars to people in the movie business. The possibility that a celebrity will Tweet about the product or perhaps be photographed with it more than offsets the cost …
Madness for Sale: Businesses Go for a Piece of NCAA ‘March Madness’ Basketball Tournament
There’s just no stopping the madness. From Hooters restaurants to businesses selling books for homeschooled children to the National Hot Dog and Sausage Council, everyone seems to be pursuing a marketing tie-in to March Madness, a.k.a. the NCAA basketball tournament.
Why the Better Business Bureau Should Give Itself a Bad Grade
Last week, the Better Business Bureau announced that it had officially expelled one of its local affiliates, the BBB of Southland, which served the greater Los Angeles area.
So Your Video Went Viral: Great! Just Don’t Expect to Get Rich
Thanks to the Internet, it’s never been easier to become briefly famous. Posting an especially creative, embarrassing, funny, or otherwise highly “shareable” video or blog online will usually do the trick. But becoming rich and famous? That’s far more difficult.
Shamrock Shake Alert: Why We So Love Those Limited-Time Offers
In the fast food world, the “limited-time offer” is a remarkably powerful thing. Why?
List Price = Joke Price: 4 Examples of How Original Prices Are Meaningless
When almost no one pays full price, what does “full price” even mean? From cars to college to health care, consumers today are surrounded by huge markdowns—which, when you think about it, wouldn’t exist if goods and services weren’t marked up so high in the first place.
The Real Reason We Love Some Brand Logos — And Hate Others
Wendy’s recently rolled out a new logo in the hopes of updating the company’s image and giving the brand a bit of a facelift. But sometimes the desire for a little nip and tuck can backfire.
