It’s debatable whether the $4 million spent to advertise during the Super Bowl is actually worth the money. This year, what with an awful, blowout of a game, it seemed like there were surely better, cleverer ways for brands to …
Just in time for Valentine’s Day gift-buying season, J.C. Penney is jacking up list prices just so that it can slash them and make the sale price seem more impressive.
Consumers have gotten so used to hearing about “New!” and “Exciting!” products that marketers are resorting to extreme, bold, bizarre — and perhaps even unappealing — flavors to pique their curiosity.
This year’s Super Bowl seems to be perfect for the marketing of marijuana, and pot entrepreneurs and activists are seizing the moment.
When the weather outside is frightful, consumers tend to stay indoors and go shopping online. And guess what they buy? Lots and lots of warm clothes.
The most memorable “ad” from last year’s Super Bowl didn’t come in the form of a TV commercial. It was a quick-thinking Tweet from the folks at Oreo. Expect lots of copycats this year.
Dozens of companies have paid $4 million apiece so their 30-second commercials will be aired during the Super Bowl. But other brands and products are bound to get plenty of attention during the Super Bowl buildup simply due to …
It’s all about the packaging
What NFL quarterback endorsement deals say about player images — and how they shape them.
The craft beer world is full of nice, easygoing, collaborative entrepreneurs who disdain down-and-dirty competition. Or at least it used to be.
Automaker plans to debut car in U.S. market by 2015