The “King” isn’t dead. But considering that Budweiser has seen sales drop for more than two decades in a row, and that last year’s sales decrease of “just” 4.4% was considered a success, it’s hard to claim that the …
Advertising
Microsoft Writes Off Most of its 2007 $6.3B Ad Business Bet
There are write downs — and then there are write downs. Microsoft is wiping the books clean of almost all of the $6.3 billion it paid for interactive ad company aQuantive in 2007.
Is Innovation Dead — or Doing Just Fine, Thank You?
Facebook has been accused of many things: ripping off individual investors by selectively disclosing bad news to big investors before its IPO; increasing cynicism about Wall Street and damaging the IPO market; being a …
Is “Edgy” Marketing Too Edgy To Last?
It all came down to a not-so-innocent nativity scene. Last week, Delta Airlines pulled ads from the Daily Show after the Catholic League complained about an image of a naked women with a manger between her legs.
How to Use Social Media to Boost Sales and Customer Service
Social media has unnerved businesses and given consumers unprecedented power by letting them take complaints straight to the internet, where they can be read by anyone before a business can even see and respond.
Did Burger King Wait Too Long to Reinvent Itself?
Two weeks after Wendy’s bumped Burger King out of the No. 2 spot among hamburger chains, the King has unveiled a new menu, new marketing and a new look. But is it too late?
The 10 Most Memorable Ads Featuring Celebrities And Their Kin
The 10 Best Brand Extensions Ever (According To Me)
The Official Blog Post of Beer and Football: Why Sports Sponsorships Work
The sixth MIT Sloan Sports Analytics Conference, taking place this weekend in Boston, is for a few thousand people on this planet the Woodstock of sports geekery. Think: Fantasy Football + Comic-Con + Math Olympics!
I say this …