One kid with his head buried in his iPhone through the holidays comes up with a stunning present
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2013 Was a Momentous Year for Buns
Around this time last year, quick-service restaurant insiders were predicting that 2013 would be a big year for buns. The year didn’t disappoint.
The Ridiculous ‘Exclusive’ Gift Consumers Are Clamoring to Buy
Today only, you have the chance to pay $50 for the privilege of spending another $400 at Starbucks. But only if you act fast!
Fight For Your Right to Parody: Beastie Boys, GoldieBlox and the Future of Commercials
It was the kind of video you could tell would go viral the moment you watched it. A trio of young girls, bored watching TV shows about princesses, build an elaborate Rube Goldberg machine while rapping over the Beastie Boys’ ’80s single “Girls.” The original Beasties track is a jokey, juvenile (and blatantly misogynistic) song
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Audi and Mercedes Are Playing Chicken Over ‘Affordable Luxury’ Cars
Not too shabby.
Rethinking the McRib: McDonald’s And Others May Stop Rolling Out Frequent New Menu Items
Could the era of nonstop LTOs–limited-time offers–in fast food be coming to a close? The industry’s new trend just might be fewer new things on menus.
Milk, Smokes and Beer Are Shutdown Casualties
The federal shutdown has undeniably damaged the local economy in Washington, D.C., as well as regions where national parks are the lifeblood for local businesses. But—even as the ordeal appears to be winding down—it may have …
‘Predatory’ Reason Marketers Target Women on Mondays
A new study suggests that beauty product pitches should be timed to target women at their “most vulnerable” moments — specifically, Mondays, when women feel least attractive.
Facebook Is Making Its Ads Less Spammy
Annoyed by the crass dating ads on Facebook and the dubious pitches for six-pack abs?
5 Ways Retailers Are Trying to Snag Holiday Shopping Dollars Extra Early This Year
Most people like Thanksgiving to have passed before setting up Christmas decorations and jumping into winter holiday mode. For marketers, however, it’s now become standard to embrace the winter holiday mentality long before …
Mad Monster Retro Rush Coming to Cereal Aisle This Halloween Season
What, you’ve never heard of Frute Brute and Fruity Yummy Mummy? To a certain population that grew up in the 1970s and ’80s, the return of these cult-favorite monster-themed cereals—in vintage form, no less—is bringing on a high on par with eating two bowls of sugar cereal while Saturday morning cartoons blare on the TV.
To Woo Uneasy First-Time Cruisers, Carnival Launches Post–‘Poop Cruise’ Guarantee
Eager to convince the public that its ships are up to snuff, Carnival Cruise Lines is introducing a guarantee promising unsatisfied customers a 110% refund and a free (and speedy) trip back home.