We’ve all heard about how quickly America’s craft beer market is growing. Two traditional beer alternatives—hard ciders and fruity malt alcoholic beverages like Bud Light Lime Straw-Ber-Rita—are expanding even more impressively, and unlike beer, which skews heavily male, these brews are enjoyed evenly by men and women.
Chipotle’s creation and sponsorship of a new online TV series could change how you eat—and maybe also how you perceive marketing and advertising.
The Olympics not only shines a light on athletes engaged in competition, but also on brands competing for the attention, dollars, and loyalty of viewers watching from home.
It’s debatable whether the $4 million spent to advertise during the Super Bowl is actually worth the money. This year, what with an awful, blowout of a game, it seemed like there were surely better, cleverer ways for brands to …
This year’s Super Bowl seems to be perfect for the marketing of marijuana, and pot entrepreneurs and activists are seizing the moment.
When the weather outside is frightful, consumers tend to stay indoors and go shopping online. And guess what they buy? Lots and lots of warm clothes.
The most memorable “ad” from last year’s Super Bowl didn’t come in the form of a TV commercial. It was a quick-thinking Tweet from the folks at Oreo. Expect lots of copycats this year.
Dozens of companies have paid $4 million apiece so their 30-second commercials will be aired during the Super Bowl. But other brands and products are bound to get plenty of attention during the Super Bowl buildup simply due to …
What NFL quarterback endorsement deals say about player images — and how they shape them.
The secret is out that “secret” menus at major fast food chains are not remotely secret. So why do restaurants bother at all?
In the beer world, the last five or so years have been marked by the rise of craft brews, and the simultaneous sales slump of most mass-market beers. Amid the turn to craft, one middle-of-the-road brew stands out because sales have increased for seven consecutive years. And no, it’s not PBR we’re talking about.