We’ve all heard about how quickly America’s craft beer market is growing. Two traditional beer alternatives—hard ciders and fruity malt alcoholic beverages like Bud Light Lime Straw-Ber-Rita—are expanding even more impressively, and unlike beer, which skews heavily male, these brews are enjoyed evenly by men and women.
Should the season opener for the national pastime be a national holiday? Budweiser thinks so.
Executives in charge of two sister ice cream chains did a funny thing: They did some price comparisons in the field, talked to consumers, and concluded their “value proposition was out of whack.”
Chipotle’s creation and sponsorship of a new online TV series could change how you eat—and maybe also how you perceive marketing and advertising.
Was the man Aaron Burr killed in a duel in 1804 really “one of our greatest Presidents”? Nope.
The Olympics not only shines a light on athletes engaged in competition, but also on brands competing for the attention, dollars, and loyalty of viewers watching from home.
After weeks of bad winter weather have turned car sales cold, the forecast calls for automakers to hike rebates and incentives to get the new car market moving again.
The lovey-dovey holiday that falls on February 14 strikes many as pretentious and forced, or just as a bitter minder of a relationship gone wrong. Hence the rise of anti-Valentine’s events at restaurants and bars, and “romantic” …
The fast food business is in a funk. “Casual dining” sit-down restaurant chains are down in the dumps. But the folks who used to frequent these establishments aren’t necessarily eating out less.
It may seem like a bad idea to give your customers a behind-the-scenes look at a process some will find disgusting. But that’s what McDonald's did by releasing a video showing how McNuggets are made.
As if paying for college wasn’t enough, now students are paying to get a high-value internship that will give them an edge in the job market.