The all-purpose discount retailer appears to have struck viral goofy gold yet again, with an online ad promoting “big gas savings.”
Marketing
The Consumer Psychology Behind Warby Parker’s $95 Pricing for Eyeglasses
One obvious selling point for Warby Parker customers is price: The vast majority of eyeglasses sell for a reasonable (and curiously uniform) rate of $95. Perhaps what’s most remarkable of all is that the price of Warby Parker glasses was almost set at $50 cheaper.
How ‘Extreme Couponing’ Is Ruining Coupons
It always seemed mind-bogglingly difficult to achieve the kinds of savings portrayed on the TLC show “Extreme Couponing.” Thanks to tougher supermarket policies and the proliferation of less valuable coupons, extreme savings …
For JC Penney, the Right Direction May Be … Reverse
JC Penney has its old CEO, Mike Ullman, in charge of the company again. Abundant sales and coupons have returned, as have brands that disappeared for a spell. In many ways, the JC Penney of old is back. Whether this is a good thing for the company remains to be seen.
My Beer Can Is Better Than Yours: Aluminum Can-ovations for Better Beer Drinking
You might think that one beer can is the same as any other. Big beer companies and craft brewers alike say different, and they’re rolling out new cans with wider mouths and funky designs that they claim make for vastly superior …
The Charles Ramsey-McDonald’s Episode: How a Viral Marketing Opportunity Can Backfire
The Charles Ramsey-McDonald’s episode is shaping up as an argument that brands should respond to viral marketing opportunities slowly, cautiously—and perhaps not at all.
Um, You’ve Actually Been Able to Order 100% Legit Viagra Online for Years
Two key facts are being glossed over with this week’s big announcement from Pfizer: 1) It’s been possible to buy guaranteed authentic Viagra online for years; and 2) Pfizer isn’t really selling drugs directly to customers.
Hot Pizza: So Popular Restaurants Will Try Almost Anything
Pizza is popping up in more (and sometimes unusual) places, and it’s being prepared and marketed in new (and sometimes unusual) ways. Why is pizza so hot all of a sudden?
Too Cold for a Cold One? Big Beer Companies Blame Mother Nature for Slumping Sales
Does bad weather correlate with less drinking? Well, perhaps it does with certain kinds of drinking. Unseasonably cold weather in Brazil, Europe and the U.S. is being blamed as one of the reasons sales are down in early 2013 for …
Forget the Dollar Menu: 25¢ Burgers at White Castle Throughout May
Got a dollar? That’ll buy four sliders at White Castle in May. Even though the special deal is available throughout the month, you’ll have to time it carefully to take advantage.
Can Frozen-Food Companies Make TV Dinners Cool Again?
American diners have been giving frozen food the cold shoulder lately. Aging boomers are put off by high sodium and calorie counts in many frozen dishes, while many young adults would rather stop by Subway, Chipotle or Domino’s …
Social Media Manipulation? When “Indie” Bloggers and Businesses Get Cozy
Brands have sought to partner with influential bloggers for nearly as long as there have been blogs, with ads, sponsored posts, and more. Lately, however, a new relationship between brands and popular social media practioners is …
