Ideas for Business

Retail Therapy

For most Americans, choosing a health care plan or home loan–unlike picking peanut butter or shampoo off a supermarket shelf–can be an overwhelming chore. But consumer-friendly Costco, known for simple one-stop shopping at deep …

Risk Factor

Every so often we read of a star trader who lost so much money that he gave back all the profits he made over several years and shook his bank to its foundations. How does this happen? Were the bank’s risk managers mistaken about …

Why (Almost) All of Us Cheat and Steal

Behavioral economist Dan Ariely talks about why everyone’s willing to cheat a little, why you’ll steal a staple from work but not petty cash and whether punishments for cheating actually work

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