Game consoles and tablets have been flying off the shelves. So have guns.
Monday was the biggest day of online shopping in history, and it came on the heels of all-time high e-retail sales on Thanksgiving and Black Friday. Don’t think for a second, however, that any of this means shoppers will be abandoning physical stores anytime soon.
If retailers were concerned solely with in-store sales on Black Friday, then Black Friday 2012 was something of a dud. But the idea of Black Friday has expanded far beyond the day itself, as has the traditional in-store experience.
It’s possible—advisable even—to avoid the mall on Black Friday. But that doesn’t mean you must miss out on all of the deals on Black Friday, when 40% or more off is an easy click away.
Here are some Black Friday data points to enlighten (and perhaps annoy) shoppers while they’re waiting in line for stores to open up, wondering whether prices will be cheaper next week, or arguing with a driver in the parking lot after getting into a car accident:
Who among us hasn’t come back from a shopping excursion, looked over the just-purchased haul, and wondered, What was I thinking? Often, our shopping decisions aren’t the result of a completely logical thought process, but are instead affected by what we smell, hear, and touch, and what people around us are doing inside the store.
Are you prepared to shop, then shop some more? Get ready…get set…but wait! Read this before going off to the mall and making tons of purchases you’ll later regret.
The end of Thanksgiving week represents the high point of American consumption — a purposefully designed fast and frenzied shopping atmosphere at stores all over the country. And that’s exactly how many shoppers like it.
It’s never a good idea for stores to upset customers. Considering how important the holiday period is for retailers, right now is an especially bad time to get shoppers and employees agitated. Yet this especially big week for …