People complain that $50 is too steep of a price to bring a family of four to the movies. Yet this week theaters are seeing how many fans will pay $50 per person for a package that includes admission to the new Brad Pitt film, “World War Z,” two days before the worldwide release.
Movie fans are surely excited by the soon-to-be-released Superman reboot, Man of Steel. But the film might be even more eagerly anticipated by its 100-plus corporate promotional partners, which are using the movie to help sell razors, cell phones, fast-food burgers, Twizzlers, a career in the armed forces and more.
MTV used to be a parent-free zone, but over the last several years the network has overhauled its programming to cater to a generation that views Mom and Dad more as friends than enemies.
The Charles Ramsey-McDonald’s episode is shaping up as an argument that brands should respond to viral marketing opportunities slowly, cautiously—and perhaps not at all.
A Grand Complication: The Race to Build the World’s Most Legendary Watch (Atria Books/Simon & Schuster) by Stacy Perman, tells the tale of two American men, the auto magnate James Ward Packard and the financier Henry Graves, …
For Americans, the economy is likely to remain sluggish for several years, but the long-term outlook isn’t nearly as bad as the pessimists say
A well-known editor at news giant Reuters has been indicted by a federal grand jury on felony charges of conspiring with a notorious hacker group to deface the website of The Los Angeles Times in 2010 after he had been …
The popular children’s show has become a hit on YouTube by staying current with pop culture trends.
Thanks to the Internet, it’s never been easier to become briefly famous. Posting an especially creative, embarrassing, funny, or otherwise highly “shareable” video or blog online will usually do the trick. But becoming rich and famous? That’s far more difficult.
Media and entertainment giant Time Warner will spin off Time Inc., parent company of TIME, into a separate, publicly traded company, Time Warner said in a statement Wednesday. The decision to separate Time Inc. from Time Warner …