When Cyber Monday-esque deals of 40% and 50% off sitewide start appearing before Thanksgiving and become commonplace on Black Friday, is there much point to Cyber Monday itself?
Future of Retail
E-Retail Strikes Back: Amazon’s Latest Strategies in War for Holiday Shopper Dollars
Consumer Fatigue: Shopping Has Never Been Easier—Or as Mentally Exhausting
Hey shoppers, are you feeling overwhelmed? Burned out? Thoroughly confused? You’re not alone.
Does a Low Price Mean Good Value or Bad Quality?
While some shoppers pounce on rock-bottom prices without hesitation, others are tentative concerning “doorbusters” and eye-popping 80% off deals. After all, doesn’t a cheap price equate to cheap quality?
JCPenney’s Not-So-Black Friday
For most retailers, the upcoming Black Friday will be bigger (more deals, longer hours) than ever before. But what does a store do on Black Friday if it’s promised to stop using the discounts and marketing and sales gimmicks that …
JCPenney: Forget Coupons and Black Friday Sales. How About a Free Photo Instead?
The reason why door buster deals, coupons, dramatic markdowns, and a short-lived sales are staples of the retail holiday scene is simple: They drive traffic into the stores. So how does a store attract customers when it’s sworn …
So You Want More Free Shipping? You Got It
If there’s one thing e-retailers hate, it’s shopping cart abandonment. Shoppers fill up their virtual carts and then fail to follow through on the purchase quite frequently. While there are many reasons why this happens, one of …
By Matching Online Prices, Are Best Buy and Target Doing Exactly What Amazon Wants?
When Target and Best Buy recently announced that they would be taking the fight to Amazon during the holiday shopping season by matching prices with major online sellers, many shoppers reacted with the thought: Well it’s about …
For 2012 Holidays, War Is On Against Amazon: Target Matches Online Rival Prices
The competition for shopper dollars is always fierce during the winter holidays. Last year, arguably no retailer was as aggressive as Amazon, which boldly stole customers with a price-checking app promotion that was described as …
Best Buy’s Showrooming Counterattack: We’ll Match Amazon Prices
The One Big Asterisk in Retailer Price-Matching Guarantees
Toys R Us, Walmart, Best Buy, and other stores have recently announced their latest guarantees to match prices offered by competing retailers this holiday season. These guarantees sound terrific for consumers, and at first …
Google+ Hangout: Are Retailers Watching Our Every Move?
[youtube http://www.youtube.com/watch?v=YrkpvxAfqj8&w=420&h=315%5D
For better or for worse, consumers have gotten used to the idea of being tracked online. Retailers and other businesses have many methods at their disposal to see …