The all-purpose discount retailer appears to have struck viral goofy gold yet again, with an online ad promoting “big gas savings.”
E-commerce
The Consumer Psychology Behind Warby Parker’s $95 Pricing for Eyeglasses
One obvious selling point for Warby Parker customers is price: The vast majority of eyeglasses sell for a reasonable (and curiously uniform) rate of $95. Perhaps what’s most remarkable of all is that the price of Warby Parker glasses was almost set at $50 cheaper.
The Hot New Online Retail Strategy: Pushing More In-Store Purchases
You’d think that when retailers enhance their online shopping options, the goal would be increased online sales. Not so with Target, Gap and Rite Aid — which are adding new online tools with the hopes of boosting in-store sales.
Video: Sorry eBay — Turns Out Some Small Businesses Support the Marketplace Fairness Act
Online giant eBay is leading the charge against legislation that would require sales tax to be collected on Internet sales. The mandate would be an unfair burden on small businesses, eBay says. And yet who are among the bill’s strongest supporters? Yep, small businesses.
Um, You’ve Actually Been Able to Order 100% Legit Viagra Online for Years
Two key facts are being glossed over with this week’s big announcement from Pfizer: 1) It’s been possible to buy guaranteed authentic Viagra online for years; and 2) Pfizer isn’t really selling drugs directly to customers.
Bait and Switch: Beware Low-Price Guarantees
Retailers love that price-matching guarantees attract shoppers. At the same time, they hate it when customers actually try to take advantage of these policies.
Hungry and Lazy Consumers, Rejoice! It’s Getting Even Easier to Order Food
Burgers, pizza, and a wide range of groceries are on the menu for consumers who are too busy, or just too lazy, to make a food run—or even bother picking up the phone.
Does Kmart’s Hilarious New Ad Acknowledge That Kmart Stores Are Hopeless?
In just over a week, Kmart’s 30-second “Ship My Pants” spot — go ahead, say it quickly — has received close to 13 million views online. The viral hit should give the struggling retailer some much-needed buzz. It might also call …
The Real Significance of the Bitcoin Boom (and Bust)
Online currencies like the Bitcoin are one day likely to alter government policy, just as the bond market did in the 1990s
How Google Is Horning In on Car Dealership Sales
Usually, to get a price quote from a car dealership, you must disclose your phone number and an e-mail address—an act that comes with the risk of being hounded by car salesmen. A new car-shopping tool being tested by Google changes how the game is played.
Amazon Prime: Bigger, More Powerful, More Profitable than Anyone Imagined
Membership in Amazon Prime, which offers unlimited free two-day shipping, has doubled in less than two years. Analysts predict it’ll double again by 2017
Whodathunkit? Auto Dealerships Realize Responding to Customer E-mails Helps to Sell Cars
It turns out that responding to potential paying customers is good for business. That’s why car dealerships have been dramatically improving how they handle online inquiries.
