For all the hype surrounding “Breaking Bad’s final season—and especially last night’s finale—the show’s ratings were not only considerably lower than those of many other cable shows, but represented only a fraction of …
Advertising
Millennial Shoppers: Big on Browsing, Not Splurging
The millennial generation is easily the most studied demographic since their parents, the Baby Boomers. This is not only because Americans are always fascinated by youth culture, and that millennials are growing up during a …
Man Spends More Than $1,000 to Call Out British Airways on Twitter
Twitter has long been the kvetching board of the Internet, with users constantly complaining about everything from geopolitics to One Direction fans. These gripes typically enjoy a brief, raging moment at the top of followers’ timelines, then fade into obscurity. But one very frustrated consumer just used Twitter as his own personal
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Best Fall Foliage: Vermont or … Arizona?
Despite Being Oh-So 2005, Podcasting Is Drawing Listeners and Advertisers Alike
Apple‘s announcement last month that its customers had subscribed to more than a billion podcasts in the eight years since the medium’s iTunes debut may have taken some by surprise. After all, since the debut of podcasting, seemingly more revolutionary technologies like Twitter and tablet computers, not to mention the ubiquity of online …
Millennials Wanted: 10 Classic Brands Being Tweaked to Appeal to Young Consumers
With a nip here and a tuck there, Madison Avenue is putting new faces on old brands that young shoppers tend to disdain as, well, just too old-fashioned.
Target’s Online Video Campaign to Turn College Kids into Lifelong Paying Customers
Why did Target stream video for four days of hip personalities living in a fake dorm on a set in Los Angeles? Enticing college kids into decorating their dorms with Target merchandise is only part of the answer.
Don’t Call Dunkin’ Donuts a Donut Company
If Dunkin’ Donuts’ famous ad featuring Fred the Baker were made today, his catchphrase wouldn’t be “Time to make the donuts.” It’d be more like “Time to make the Hot Chocolate Coolattas and iced lattes.”
Last …
Dropping Its Founder and Spokesman, Men’s Wearhouse Goes After Millennials
Last week, Men’s Wearhouse fired George Zimmer, the company’s 64-year-old founder and spokesman. In many respects, the avuncular Zimmer looks the epitome of the American businessman: impeccably dressed in his suit and tie in the company’s well-known and oft-quoted ads. But while a number of the store’s shoppers expressed outrage …
Transgender Marketing: 12 Campaigns That Defy Sexual Stereotyping
Here’s an only slightly exaggerated characterization of how the marketing and advertising industries have viewed gender: Men like sports, women like makeup, and never the twain shall meet. But those industries have been growing …
The New and (Maybe) Improved Beverage Containers
Beverage producers just keep on inventing new bottles and cans — and growlers and pouches and “Vinis” — to hold beer, wine and other drinks.
Inside the New Lab That Predicts Viral Videos
Predicting viral videos may seem impossible. But it’s something that the folks at Unruly Media think they’ve figured out