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	<title>Business &#38; MoneyCategory: Advertising &#124; Business &#38; Money &#124; TIME.com</title>
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		<title>Business &#38; MoneyCategory: Advertising &#124; Business &#38; Money &#124; TIME.com</title>
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		<title>After The Office, Dunder Mifflin Will Live On in Every Office</title>
		<link>http://business.time.com/2013/05/16/after-the-office-dunder-mifflin-will-live-on-in-every-office/</link>
		<comments>http://business.time.com/2013/05/16/after-the-office-dunder-mifflin-will-live-on-in-every-office/#comments</comments>
		<pubDate>Thu, 16 May 2013 14:00:54 +0000</pubDate>
		<dc:creator>Victor Luckerson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Companies & Industries]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=80116</guid>
		<description><![CDATA[It sounds like the plot of an unaired episode of The Office—Staples, the archnemesis of regional paper company Dunder Mifflin, licenses the smaller business&#8217;s name and starts selling paper and other office products under its banner. You can easily envision Michael Scott and Dwight Schrute flying to the office supply giant’s headquarters to win their company’s name and honor back. Maybe there’d be a gift basket bribe involved. Thanks to some clever branding, fiction has become reality. Though Jim, Dwight, and the rest of the quirky characters on NBC’s long-running sitcom will have their final cringeworthy moments together tonight in the show’s series finale, Dunder Mifflin’s paper will fill the copy machines and supply closets of real offices around the country for years to come. A Staples subsidiary, Quill.com, has been selling Dunder Mifflin office products for a year and a half, and not just as mementos or gag gifts. It’s become one of the company’s most successful brands, generating millions of dollars in revenue annually. “Paper&#8230;is a race to the bottom as paper usage is going down,” says Paul Bessinger, the director of innovation at Quill.com. “We’re looking for different pop culture phenomena and external brands that we can tie to these mundane product categories to differentiate. That’s really how initially pairing copy paper and Dunder Mifflin came about.” (MORE: The Housing Upturn Looks Like the Real Thing) The franchise, which began with paper, has now extended to sticky notes, Sharpie-like markers, and notepads. Bessinger says all the items in the product line follow the guiding philosophy of, “What Would Dunder Mifflin Do?” So the sticky notes are actually multicolored “Diversity Notes,” perfect for overcoming stereotypes. Storage boxes can be adapted to be part of a bean-bag toss game suitable for your next office olympics. And legal pads include checkboxes to note if your officemates are alert, asleep or maybe doing crosswords during a meeting. Most of the Quill.com products are sold in bulk to supply entire offices instead of individual fans. Some of the products are also available<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=80116&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Advertising</primary_category><primary_category_link>http://business.time.com/category/companies-industries/advertising-companies-industries/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2013/05/135734631.jpg?w=240</featured_image>
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			<media:title type="html">From left: &#34;The Office&#34; Stars Kate Flannery And Oscar Nunez Support Quill.com&#039;s launch of Dunder Mifflin Paper in New York City, on December 13, 2011.</media:title>
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			<media:title type="html">vluck2012</media:title>
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		<title>Advertising&#8217;s Next Big Thing: Walking Product Placements</title>
		<link>http://business.time.com/2013/04/05/advertisings-next-big-thing-walking-product-placements/</link>
		<comments>http://business.time.com/2013/04/05/advertisings-next-big-thing-walking-product-placements/#comments</comments>
		<pubDate>Fri, 05 Apr 2013 18:25:51 +0000</pubDate>
		<dc:creator>Roya Wolverson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Companies & Industries]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=76576</guid>
		<description><![CDATA[Social media purists have spent years worrying about the rise of advertising on Twitter and Facebook. But most of the kvetching has focused on the conduct of Facebook and Twitter, which have been blasted for prioritizing sponsored content  by tinkering with the algorithms that position content on your newsfeed. But what a lot of people don&#8217;t realize is that companies are way past that kind of advertising on social media. Yes, advertisers are buying ads to bump up their promotions on your newsfeed. And yes, bloggers are feeling forced to buy digital ads from Facebook and Twitter to keep their stuff at the top of the pile on social media. But did you know that companies are also going directly to bloggers and paying them hundreds of thousands of dollars to write about their products and promote them on their blogs? It&#8217;s the next big thing in digital marketing, but you may not have noticed it because the promotions are weaved seamlessly into the daily fodder of popular bloggers, especially in the fashion, design and food worlds. (MORE: The Hidden Cost of Tax Refunds) It&#8217;s an issue the Federal Trade Commission tried to tackle recently by issuing rules requiring that bloggers label their promotional work. But in the story I wrote for this week&#8217;s print edition, some bloggers told me they don&#8217;t do disclosures because it looks awkward and doesn&#8217;t jive well with the tone of their blog. You can read more about the phenomenon here.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=76576&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Advertising</primary_category><primary_category_link>http://business.time.com/category/companies-industries/advertising-companies-industries/</primary_category_link>
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			<media:title type="html">royaclare</media:title>
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		<item>
		<title>Madness for Sale: Businesses Go for a Piece of NCAA &#8216;March Madness&#8217; Basketball Tournament</title>
		<link>http://business.time.com/2013/03/20/madness-for-sale-businesses-go-for-a-piece-of-ncaa-march-madness-basketball-tournament/</link>
		<comments>http://business.time.com/2013/03/20/madness-for-sale-businesses-go-for-a-piece-of-ncaa-march-madness-basketball-tournament/#comments</comments>
		<pubDate>Wed, 20 Mar 2013 14:00:09 +0000</pubDate>
		<dc:creator>Brad Tuttle</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business of Sports]]></category>
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		<category><![CDATA[Saving]]></category>
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		<category><![CDATA[basketball]]></category>
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		<category><![CDATA[Consumerist]]></category>
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		<category><![CDATA[hot dogs]]></category>
		<category><![CDATA[Little Caesars]]></category>
		<category><![CDATA[malls]]></category>
		<category><![CDATA[March Madness]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[NCAA]]></category>
		<category><![CDATA[NCAA basketball]]></category>
		<category><![CDATA[Outback]]></category>
		<category><![CDATA[Outback Steakhouse]]></category>
		<category><![CDATA[pizza]]></category>
		<category><![CDATA[Pizza Hut]]></category>
		<category><![CDATA[promotions]]></category>
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		<guid isPermaLink="false">http://business.time.com/?p=75240</guid>
		<description><![CDATA[There&#8217;s just no stopping the madness. From Hooters restaurants to businesses selling books for homeschooled children to the National Hot Dog and Sausage Council, everyone seems to be pursuing a marketing tie-in to March Madness, a.k.a. the NCAA basketball tournament. This week, the nation&#8217;s attention turns to the college basketball tourney—if not the actual games, at least to office pools. It&#8217;s a costly time for American businesses; by one estimate, the loss in productivity due to the tournament will run a total of $134 million just on Thursday and Friday. Any time an event is on the minds of millions of American consumers, there will surely be businesses seeking a piece of the action. Here are some examples: The Bracket Racket The NCAA&#8217;s bracket format lends itself naturally to a series of face-to-face vote-offs on the Internet. Just substitute products, or movies, or even regional hot dogs and sausages, and wah-la! You&#8217;ve got a customized bracket that (hopefully) will be a magnet for clicks on your site, as viewers vote and check in—and probably, reveal lots of personal data that&#8217;ll help your marketing efforts further—throughout the course of the tournament. (MORE: March Madness Will Cost Businesses $134 Million. Why Aren&#8217;t Employers Concerned?) The Consumerist&#8217;s &#8220;Worst Company in America&#8221; tournament has been taking place for years, but it&#8217;s hardly the only one. Last year, in meta joke fashion, the Atlantic put together a bracket of brackets, in which Internet viewers voted for their favorite oddball brackets, from Worst Sci-Fi movie to Jezebel&#8217;s Sex vs. Chocolate showdown (the missionary position won, beating out brownies in the final), and beyond. This year, among the many brackets seeking your attention are some fairly straightforward ones, like the battle for the best sitcom at Vulture.com and the best music single of the past year at Billboard.com. Redbox, meanwhile, has a Movie Matchup, and picking winners yields points that can be used for free movie rentals. There are also curiously specific vote-offs, like the top player in Houston Rockets history at Bleacher Report and the Cooking<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=75240&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Smart Spending</primary_category><primary_category_link>http://business.time.com/category/saving-spending/smart-spending/</primary_category_link>
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			<media:title type="html">bradtuttle</media:title>
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		<item>
		<title>So Your Video Went Viral: Great! Just Don&#8217;t Expect to Get Rich</title>
		<link>http://business.time.com/2013/03/13/so-your-video-went-viral-great-just-dont-expect-to-get-rich/</link>
		<comments>http://business.time.com/2013/03/13/so-your-video-went-viral-great-just-dont-expect-to-get-rich/#comments</comments>
		<pubDate>Wed, 13 Mar 2013 17:06:49 +0000</pubDate>
		<dc:creator>Brad Tuttle</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Career Strategies]]></category>
		<category><![CDATA[Careers & Workplace]]></category>
		<category><![CDATA[Companies & Industries]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Wealth]]></category>
		<category><![CDATA[Work/Life Balance]]></category>
		<category><![CDATA[Bitter Barista]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[Viral Spiral]]></category>
		<category><![CDATA[viral videos]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=74529</guid>
		<description><![CDATA[Thanks to the Internet, it&#8217;s never been easier to become briefly famous. Posting an especially creative, embarrassing, funny, or otherwise highly &#8220;shareable&#8221; video or blog online will usually do the trick. But becoming rich and famous? That&#8217;s far more difficult. The original creators of the &#8220;Harlem Shake&#8221; should see a big chunk of change because they&#8217;re entitled to a portion of the ad revenues generated from each video featuring the song that&#8217;s posted at YouTube. A year ago, the New York Times highlighted how the family behind the &#8220;Charlie Bit My Finger&#8221; video—viewed well over 400 million times since it was posted on YouTube in 2007—had helped net its creators over $150,000. The vast majority of online videos and blog posts, on the other hand, never go viral. Instead, they&#8217;re mostly ignored. And even those that do manage to generate widespread attention rarely result in a big cash windfall for the people behind them. (MORE: Testing the Science of Sharing at the Super Bowl: Can Viral Ads Be Manufactured?) The Seattle Times recently pointed out a few examples of people who attained Internet fame—and very little in the way of a monetary payoff afterwards. There was the kid playing the drums on the washing machine. His video, posted last December, has been viewed more than 1.7 million times. He and his dad were flown out to Chicago to appear on &#8220;The Steve Harvey Show,&#8221; and his family is being given an all-expenses-paid trip to New Orleans so he can perform at a cleaning industry convention. Those are some nice perks. But how much actual money has the video pulled in? Around $400 in YouTube ad revenues. Another example is the &#8220;Bitter Barista,&#8221; a blog filled with snarky comments about coffee shop customers. It was created by Matt Watson, a (bitter) barista in Seattle, who wound up getting attention from Internet tabloids around the globe. Did he manage to turn his 15 minutes of fame into big money? Not really. “I had a lot of people who would tell me that,<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=74529&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Career Strategies</primary_category><primary_category_link>http://business.time.com/category/careers-workplace/career-strategies/</primary_category_link>
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			<media:title type="html">bradtuttle</media:title>
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		<item>
		<title>Shamrock Shake Alert: Why We So Love Those Limited-Time Offers</title>
		<link>http://business.time.com/2013/03/11/shamrock-shake-alert-why-we-so-love-those-limited-time-offers/</link>
		<comments>http://business.time.com/2013/03/11/shamrock-shake-alert-why-we-so-love-those-limited-time-offers/#comments</comments>
		<pubDate>Mon, 11 Mar 2013 12:00:39 +0000</pubDate>
		<dc:creator>Brad Tuttle</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Companies & Industries]]></category>
		<category><![CDATA[Food and Beverage Industry]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[fast food]]></category>
		<category><![CDATA[Halloween]]></category>
		<category><![CDATA[limited-time offer]]></category>
		<category><![CDATA[LTO]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[McRib]]></category>
		<category><![CDATA[pumpkin]]></category>
		<category><![CDATA[seasonal]]></category>
		<category><![CDATA[Shamrock Shake]]></category>
		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=74114</guid>
		<description><![CDATA[In the fast food world, the &#8220;limited-time offer&#8221; is a remarkably powerful thing. The influx of fish on fast food menus during Lent tends to correspond with an influx of seasonal customers. Last autumn, Starbucks customers seemed ready to riot when news broke that the coffee chain was running out of pumpkin spice lattes, a favorite appearing every fall. The main appeal of the McRib appears to be that it isn&#8217;t available all the time, at all McDonald&#8217;s locations. For the most part, fast food limited-time offers, or LTOs, are timed to coincide with a holiday or season. St. Patrick&#8217;s Day, March Madness, baseball season, Father&#8217;s Day—they&#8217;ll all see their share of &#8220;special&#8221; food and drink items. They&#8217;re obvious ploys to juice sales, and more and more of them pop up every year for a simple reason: They work. The Wall Street Journal recently noted that it&#8217;s not merely the &#8220;limited time&#8221; quality that attracts diners. Sure, we&#8217;re motivated by the feeling that we don&#8217;t want to miss out on something that won&#8217;t be around forever. But there&#8217;s often more to it than that. Many LTOs have become traditions that consumers eagerly anticipate with the arrival of every season and holiday, right alongside Halloween decorations and Black Friday sales. It&#8217;s almost as if it wouldn&#8217;t really be autumn if pumpkin-flavored coffee, pancakes, and shakes failed to appear on chain restaurant menus. About the same time of year that Christmas music takes over every mall, consumers are reliably game to want peppermint and chocolate twists added to almost anything edible. (MORE: Top 10 Iconic Junk Foods) Add green food coloring to whatever, and we&#8217;ll buy it around St. Patrick&#8217;s. OK, so maybe that&#8217;s an exaggeration. But there is something almost Pavlovian about the consumer response to LTOs, especially ones that announce the arrival of a season and that trigger fond memories. In fact, fast food establishments think very carefully about LTOs. They plan menu item rollouts for months, sometimes years, in order to get it just right with consumers. The quick-service<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=74114&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Smart Spending</primary_category><primary_category_link>http://business.time.com/category/saving-spending/smart-spending/</primary_category_link>
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			<media:title type="html">bradtuttle</media:title>
		</media:content>
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		<item>
		<title>The Disturbingly Hot Tourist Activity in Hawaii, Vegas: Shooting Guns</title>
		<link>http://business.time.com/2013/03/07/the-disturbingly-hot-tourist-activity-in-hawaii-vegas-shooting-guns/</link>
		<comments>http://business.time.com/2013/03/07/the-disturbingly-hot-tourist-activity-in-hawaii-vegas-shooting-guns/#comments</comments>
		<pubDate>Thu, 07 Mar 2013 13:00:44 +0000</pubDate>
		<dc:creator>Brad Tuttle</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[Waikiki]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=73936</guid>
		<description><![CDATA[From bungee jumping to surfing lessons to hours at the craps table, tourists have been known to spend good money on a wide range of thrilling, only-on-vacation activities. Target practice with an assault weapon can now be added to the list. In the aftermath of the mass shooting at an elementary school in Newtown, Conn., there have been plenty of arguments made that guns are necessary for protection, or that perhaps we need much stricter gun control. In some popular tourist destinations, another argument is being promoted: Guns are supposedly good clean fun. Within a couple months of the Newtown massacre, the Associated Press highlighted a number of over-the-top Las Vegas shooting range promotions aimed at tourists, including real-life &#8220;shotgun wedding&#8221; ceremonies and &#8220;romantic&#8221; packages allowing couples to renew their vows and shoot guns, all for one price. Sin City has been living up to its nickname and was &#8220;embracing tourists&#8217; newfound interest in big guns the only way it knows how: by going all in,&#8221; the story noted. &#8220;Customers just want to have fun,&#8221; one employee at a Vegas shooting range explained. &#8220;It&#8217;s like a bucket list item.&#8221; (MORE: Tempting the Young: New Efforts to Get Younger Consumers Hooked on Guns, Soda &#38; More) Naturally, gun-control advocates have a different take: &#8220;These gun stores and shooting ranges offer bad puns in poor taste in their efforts to put a happy face on firearms, yet each day more than 86 Americans die from gun violence,&#8221; said Newtown native Josh Sugarmann, who is executive director of the Washington D.C-based Violence Policy Center. USA Today recently reported that the guns-n-tourists trend isn&#8217;t limited to Vegas. &#8220;Ground zero for gun tourism,&#8221; in fact, is reportedly not the Las Vegas Strip but beautiful Waikiki, Hawaii. Normally thought of as a paradise for beaches, surf, and relaxation, Waikiki is also a magnet for foreigners—Japanese, in particular—who want to try their hands at something they&#8217;d never be able to do at home: Tourists from countries with the strictest gun laws, such as Japan, are the most<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=73936&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://business.time.com/2013/03/07/the-disturbingly-hot-tourist-activity-in-hawaii-vegas-shooting-guns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<primary_category>Tourism</primary_category><primary_category_link>http://business.time.com/category/companies-industries/tourism/</primary_category_link>
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			<media:title type="html">bradtuttle</media:title>
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		<title>The Real Reason We Love Some Brand Logos — And Hate Others</title>
		<link>http://business.time.com/2013/03/04/the-real-reason-we-love-some-brand-logos-and-hate-others/</link>
		<comments>http://business.time.com/2013/03/04/the-real-reason-we-love-some-brand-logos-and-hate-others/#comments</comments>
		<pubDate>Mon, 04 Mar 2013 14:00:38 +0000</pubDate>
		<dc:creator>Martha C. White</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Companies & Industries]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology of Money]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[name brands]]></category>
		<category><![CDATA[The Gap]]></category>
		<category><![CDATA[tropicana]]></category>
		<category><![CDATA[Wendy's]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=73166</guid>
		<description><![CDATA[The fast food chain Wendy’s recently rolled out a new logo, its first such change in nearly three decades. The name is still written on a slight angle, but the phrase “old fashioned hamburgers” is gone entirely. And while the red-haired cartoon Wendy looks similar, her shoulders — with Little-House-on-the-Prairie-style sleeves — have been cropped from the picture. The Old West-style font and curlicues have also been replaced with a borderless white background and handwritten-script font the company calls “contemporary and iconic.” Updating to a more modern brand image is the most common reason companies give their logos a facelift, says Tim Calkins, clinical professor of marketing at the Kellogg School of Management at Northwestern University. But sometimes the desire for a little nip and tuck can backfire. A logo redesign is usually supposed to convey a message to consumers. It&#8217;s just that sometimes consumers don’t always hear the message. An attempt to redesign The Gap’s logo in 2010 kicked off such a furor that the company backpedaled before it even rolled out. A 2009 logo and packaging redesign for Tropicana orange juice was already introduced when consumers voiced their opinions loud and clear: They hated it. Parent company Pepsico ate the cost of scrapping the new look and reverting to the orange-with-a-straw and old-fashioned lettering OJ drinkers knew and loved. Why do we get so worked up about logos? What’s going on under the surface that makes us respond the way we do to seemingly innocuous elements? And how can companies that spend bundles on branding consultants and focus groups still manage to get such a basic building block of their identity so wrong? (MORE: Wendy’s Beats Burger King — By Rounding Its Hamburgers?) Experts say there are a handful of elements that play a big role in how we feel about companies’ logos, even if we aren&#8217;t really aware of what&#8217;s driving our responses: Color: Primary colors tend to be the most commonly used in logos, says Michael Walsh, associate professor of marketing at West Virginia University. &#8220;As consumers, we<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=73166&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Psychology of Money</primary_category><primary_category_link>http://business.time.com/category/personal-finance-2/economics-policy/psychology-of-money/</primary_category_link>
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			<media:title type="html">marthacwhite</media:title>
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		<title>Abraham Lincoln: President, Emancipator, Corporate Pitchman</title>
		<link>http://business.time.com/2013/02/22/abraham-lincoln-president-emancipator-corporate-pitchman/</link>
		<comments>http://business.time.com/2013/02/22/abraham-lincoln-president-emancipator-corporate-pitchman/#comments</comments>
		<pubDate>Fri, 22 Feb 2013 13:00:56 +0000</pubDate>
		<dc:creator>Josh Sanburn</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Autos]]></category>
		<category><![CDATA[Companies & Industries]]></category>
		<category><![CDATA[Ford]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=72574</guid>
		<description><![CDATA[For almost a century, Lincoln Motor Company paid homage to our 16th president in name only – hoping the mere mention of the man who saved the Union and abolished slavery would somehow cast an aura of prestige and integrity over their product and resonate with potential car buyers. In December, however, the automaker began using Lincoln’s likeness in its advertising for the first time. The motor company says the move was not tied to the release of Steven Spielberg’s epic film Lincoln &#8211; even though parts of the ad for the new MKZ, in which the president&#8217;s likeness emerges dramatically from layers of fog, look as if they could’ve been pulled from the cutting room floor. Instead, the automaker told The New York Times, it’s trying to connect its vehicles to Lincoln’s &#8220;fortitude and elegant thinking” &#8212; and that the timing with the film&#8217;s release was just good luck. Coincidence or not, the Lincoln Motor Company has latched onto something that is slowly pervading modern-day America: Nearly 150 years after his death, Abraham Lincoln is at the height of his career as a corporate pitchman and icon of popular culture. (MORE: Oscar Robbery: 10 Controversial Best-Picture Races) Within the last few years Lincoln has appeared in Geico ads, prescription drug commercials, and Diet Mountain Dew spots. He’s been the subject of the mashup novel (and movie) Abraham Lincoln: Vampire Hunter and the best-selling Bill O’Reilly book Killing Lincoln. (The TV version of O’Reilly’s book brought the National Geographic channel record ratings this Presidents’ Day weekend, according to The Hollywood Reporter.) His likeness appeared prominently in the movie Night at the Museum: Battle of the Smithsonian and was recently parodied by Louis C.K. on “Saturday Night Live.” Spielberg’s film, which some think will win Best Picture at the Oscars this Sunday, could prove to be the climactic culmination of our recent burst of Lincoln love. “Lincoln is trending,” says Mark Pohlad, a Lincoln expert and art historian at DePaul University. “He’s more popular now than he’s ever been.” If one had to put a<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=72574&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Advertising</primary_category><primary_category_link>http://business.time.com/category/companies-industries/advertising-companies-industries/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2013/02/lincoln-car.jpg?w=240</featured_image>
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			<media:title type="html">Lincoln</media:title>
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			<media:title type="html">jsanburn</media:title>
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		<media:content url="http://timebusinessblog.files.wordpress.com/2013/02/lincolnpt_0-png.jpeg?w=360" medium="image">
			<media:title type="html">Lincoln Paper</media:title>
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		<media:content url="http://timebusinessblog.files.wordpress.com/2013/02/abe_s-on-lincoln_logo_full.jpg?w=236" medium="image">
			<media:title type="html">Abe&#039;s Bar (Lincoln story)</media:title>
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		<media:content url="http://timebusinessblog.files.wordpress.com/2013/02/71asy09t1ol-_sl1500_.jpg?w=360" medium="image">
			<media:title type="html">lincoln logs building toys for children</media:title>
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		<title>Ambassador of Buzz? Are Offbeat Job Titles Awesome or Unprofessional?</title>
		<link>http://business.time.com/2013/02/11/ambassador-of-buzz-are-offbeat-job-titles-awesome-or-unprofessional/</link>
		<comments>http://business.time.com/2013/02/11/ambassador-of-buzz-are-offbeat-job-titles-awesome-or-unprofessional/#comments</comments>
		<pubDate>Mon, 11 Feb 2013 13:00:13 +0000</pubDate>
		<dc:creator>Brad Tuttle</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business of Creativity]]></category>
		<category><![CDATA[Career Strategies]]></category>
		<category><![CDATA[Careers & Workplace]]></category>
		<category><![CDATA[Companies & Industries]]></category>
		<category><![CDATA[Job Markets]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Technology & Media]]></category>
		<category><![CDATA[Work/Life Balance]]></category>
		<category><![CDATA[About.com]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[guru]]></category>
		<category><![CDATA[job titles]]></category>
		<category><![CDATA[millennials]]></category>
		<category><![CDATA[monster.com]]></category>
		<category><![CDATA[ninja]]></category>
		<category><![CDATA[trendy]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=70171</guid>
		<description><![CDATA[Why be just another generic associate when you could hold the job title of ninja, happy maker or ambassador of buzz? Quirky job titles can give the impression that worker and company alike are fun, hip and creative. Then again, they might just come off as silly. Offbeat job titles have been around for years, especially in cutting-edge tech firms and funky, laid-back places like Oregon. A 2009 story highlighted, for instance, how companies in the state were handing employees job titles such as consultant of pleasure and (you gotta love this one) grand pooh-bah. The Boston Globe now reports that the fun, irreverent-job-title trend is spreading to &#8220;more traditional fields&#8221; including publishing and advertising. So a young woman who answers phone calls and greets guests in an office isn&#8217;t being called a receptionist but a director of first impressions. An employee at an advertising firm traded in the stodgy title of senior vice president of business development for the New Agey (but sorta vague) title creator of opportunities. And yes, a worker who might have been a mere corporate-communications assistant in a different era is now known as the firm&#8217;s ambassador of buzz. (MORE: 5 Reasons Your Top Employee Isn&#8217;t Happy) The shift to hipper, offbeat job titles is motivated partly because companies want to come off as trendy, creative, innovative and forward thinking. It certainly doesn&#8217;t hurt that the titles seem to make millennial workers happier with their jobs. Surveys show that younger workers aren&#8217;t fans of traditional workplace rules and hierarchies, and instead of being a small cog in a firm, they like to consider their roles to be crucial to their employers&#8217; success. In which case, a pumped-up job title fits, Susan Heathfield, a human-resources expert for about.com, told the Globe: &#8216;Generation Y, or our millennials, were groomed by families to have an overly inflated emphasis on their own self-worth,&#8217; said Heathfield. &#8216;You are going to see this increasingly reflected in job titles. They are not going to have a title like receptionist and feel rewarded.&#8217;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=70171&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Careers &amp; Workplace</primary_category><primary_category_link>http://business.time.com/category/careers-workplace/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2013/02/1500_jobs.jpg?w=240</featured_image>
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			<media:title type="html">bradtuttle</media:title>
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		<title>Super Bowl 2013&#8242;s 6 Most Shared Commercials (And Why They Went Viral)</title>
		<link>http://business.time.com/2013/02/05/super-bowl-2013s-6-most-shared-commercials-and-why-they-went-viral/</link>
		<comments>http://business.time.com/2013/02/05/super-bowl-2013s-6-most-shared-commercials-and-why-they-went-viral/#comments</comments>
		<pubDate>Tue, 05 Feb 2013 13:00:44 +0000</pubDate>
		<dc:creator>Josh Sanburn</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Companies & Industries]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://business.time.com/?p=69727</guid>
		<description><![CDATA[If it seemed that advertisers were trying more than ever this year to create Super Bowl commercials in hopes they&#8217;d go viral, you were right. Television advertising  time during this year&#8217;s Super Bowl cost about $3.8 million for 30 seconds. So it&#8217;s no longer enough to get consumers to pay attention to your brand for a brief moment during the game. Advertisers want you &#8220;liking&#8221; and tweeting and sharing their ads long after the game is over. A number of ads from this year’s game did go viral, including spots by Budweiser, Ram trucks, and Taco Bell. Here’s a look at the six that were most widely shared after the game, according to numbers compiled by Unruly Media, a firm that tracks and analyzes ads.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=business.time.com&#038;blog=31173800&#038;post=69727&#038;subd=timebusinessblog&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	<primary_category>Advertising</primary_category><primary_category_link>http://business.time.com/category/companies-industries/advertising-companies-industries/</primary_category_link><featured_image>http://timebusinessblog.files.wordpress.com/2013/02/adlede_0205.jpg?w=240</featured_image>
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			<media:title type="html">jsanburn</media:title>
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