Dunder Mifflin paper is now an actual product you can buy. It’s an example of the popular marketing strategy of reverse …
Yes, advertisers are buying ads to bump up their promotion on your Facebook or Twitter newsfeed. But did you know that that companies are also paying bloggers hundreds of thousands of dollars to write about their products?
Thanks to the Internet, it’s never been easier to become briefly famous. Posting an especially creative, embarrassing, funny, or otherwise highly “shareable” video or blog online will usually do the trick. But becoming rich and famous? That’s far more difficult.
In the fast food world, the “limited-time offer” is a remarkably powerful thing. Why?
From bungee jumping to surfing lessons to hours at the craps table, tourists have been known to spend good money on a wide range of thrilling, only-on-vacation activities. Target practice with an assault weapon can now be added to the list.
Wendy’s recently rolled out a new logo in the hopes of updating the company’s image and giving the brand a bit of a facelift. But sometimes the desire for a little nip and tuck can backfire.
Almost 150 years after his death, Lincoln has never been more popular — especially for companies.
Why be just another generic “associate” when you could hold the job title of ninja, happy maker or ambassador of buzz? Then again, they might just come off as silly
If it seemed that advertisers were trying more than ever this year to create Super Bowl commercials in hopes they’d go viral, you were right. Television advertising time during this year’s Super Bowl cost about $3.8 million for …