Stories are inherently sequential. One thing happens, then another, then another. That structure works well not only in books and films, but also in business writing because it helps readers follow along.

When people don’t achieve company goals, senior managers often declare that it’s time to change the culture. But sweeping, large-scale culture change efforts rarely cure what ails a company. Managers get better results when they start with a few smaller successes.

No matter what industry you work in, what role you fill, or how successful you are, chances are you’ve made a bad career decision. Here are two of the most common ones and how to avoid them

Whenever you write an email, proposal, or report, it is up to you — not the reader — to make sure your point is understood. Here are three ways to ensure your ideas aren’t misinterpreted

Before you buy into a new, shiny marketing tool or technique, first make sure it’s right for your company. Often your existing ideas, product lines, and channels have more value than you think.

When making a case for something, you’ll have an easier time convincing people that you’re right if you start by asking questions. This will give you the chance to understand their points of view and strengthen your own.

The experience of getting a new boss can be fraught with anxiety and risk. Uncertainties abound when someone new takes the reins — but you have a role to play in taming them.