Get Personal with Marketing and Net More Sales
Think you know your customers? Turns out, knowing the four distinct personality trait categories that people fall into can give you the edge when it comes to making more sales and increasing revenue.
Think you know your customers? Turns out, knowing the four distinct personality trait categories that people fall into can give you the edge when it comes to making more sales and increasing revenue.
Companies are getting savvier about social media, if a recent survey is any indication.
Only one in four hires turns out to be a top performer, so how can you tilt the odds in your favor?
Few entrepreneurs would consider running their company without high-speed broadband Internet. Yet many small business owners may be missing opportunities to use broadband to boost business efficiency and lower their costs, according to a report from the Internet Innovation Alliance and the Small Business and Entrepreneurship Council.
As companies wade into social media, many find that it’s challenging to develop sound legal policies about the use of this technology. Sharon Toerek, a partner at the Cleveland law firm of Licata & Toerek, says too many companies construct social media policies in a vacuum. “It requires a multidisciplinary approach,” she |
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To achieve a purpose-fueled, engaged workforce, you should resist a one-size-fits-all approach to inspiring your employees. Instead, make an effort to help each worker recognize the importance of his or her job and how it contributes to the company’s success.
No matter what industry you’re in, few things are more vital to your business than your data. Lost data means lost time and money, and in extreme cases could even put you out of business.
Mobile technology has changed the way employees work, but in exchange for doing more work at odd hours, today’s mobile worker expects more flexibility in return.
Consumers are very reluctant to reveal personal information, according to a new survey, so you may want to limit what you ask them – and make it clear what you plan to do with the data.
Are startups that are active in social media more likely to succeed? One company that funds startups thinks that’s the case – at least for online retailers.
Customers these days are much less forgiving of poor customer service – with the Internet, it’s too easy to take your business elsewhere – so getting customer relationships right should be a top priority of any business.
A company’s reputation factors pretty high into job hunting considerations, according to new research from CareerBuilder.