Barbara Kiviat

Articles from Contributor

In China, Pabst Blue Ribbon is Pure Gold

Another post from Ruchika Tulshyan:

Recession got you down? There’s a new way to reach a 1.3 billion-strong market. Rebrand your run-of-the-mill American product, launch a “luxury” ad campaign and sell it in China for 20 times what you sell it for in the U.S.

Don’t trust me? Pabst Blue Ribbon did it. The PBR beer that has …

Does Asia have the answer?

Ruchika Tulshyan, who is interning at Time this summer, said some interesting things in this morning’s meeting. We asked her to write a blog post. Here it is.

As the austerity debate rages on and squabbles erupt over every single point—should interest rates be raised? is stimulus spending good or bad?—there are lessons to be learned …

Is housing headed for a double dip?

We all knew housing would sputter after the expiration of the federal home buyers’ tax credit. Of course, we also all hoped that the economy would be on steadier footing by then, and would itself provide some stability to the housing market. Well, unemployment is coming down—it’s now at 9.5%, compared to 10% in December—but that’s …

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