The Best and Worst Super Bowl Commercials of 2014

TIME grades all the ads of Super Bowl XLVIII

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18 comments
lakawak
lakawak

The Cheerios commercial is an F. I don't care about the interracial family. I care that it had NOTHING to do with the quality of the product. These lame "tug at your heartstring" commercials for Cheerios (with the even worse one where the pumpkin headed kid asking his mother is his nana ever gave her Cheerios as a kid) are the worst idea ever. It is basically saying "WE know our product can't speak for itself...so let's try to manipulate you into buying it anyway.

PaulaPfisterMadden
PaulaPfisterMadden

When are they going to make the Coke Santa multi-cultural.  If they are so diverse, maybe they better take a look at the really white Santa they promote on their Coke cans at Christmas.  I have yet to see him as Chinese, Hindu, Asian, Jewish, Mexican, etc.  I highly doubt we will see that in the near future.  They are so hypocritical.  Anything to promote the Coke name, and garner attention.  That is all they really care about.  Show me the money!



emkay007
emkay007

So all the baddies are in Asia ? Lame.

MarginalReturns
MarginalReturns

So: An ad that pitches body-spray with a “make love, not war" message is a  "Meh", but Coke gets an A for showing how "we" are all "connected" by soda? What would be the good or point of being "connected" (by soda, or breakfast cereal, or the emperor of maladies, or iTrash) if we were making war rather than love? Give me a goofy, hammy message about love conquering stupidity and mass-destruction any day. At least that shtick can claim plausibly a universal and international message. 


Coke's usurpation of "America the Beautiful" suggests, at best, that a single country can have singing bigots and zealots with different mother-tongues. And if they're all drinking Coke, they probably have a monumental disregard tor health and nutrition -- and that's Statue of Liberty-sized monumental.


Coke should have stuck with teaching the world to sing in perfect harmony -- or if you prefer, to sing in 完美的和谐.


Is this the current standard of writing for Time these days? 


Our take on the ads here: http://marginalreturns.wordpress.com/2014/02/03/tridents-puppies-and-cancer/


Read more: Bud Light | The Best and Worst Super Bowl Commercials of 2014 | TIME.com http://business.time.com/2014/02/02/super-bowl-ads-2014/#ixzz2sTiV4J29

TheInsomniac
TheInsomniac

My 2014 resolution was to not look at any article in slideshow format. But 57, and apparently all videos? This takes the cake. You do not need a separate page for each video. It's terrible for mobile devices, and just frankly annoying because it's difficult to pick which content you actually want to see. Autoplay makes this even worse.

electricheadvid
electricheadvid

Most ads were just ok this year but one stood out.  It was simply amazing how the #SquareSpace #Superbowl #Commercial is almost  identical in a none-homage but more plagiaristic fashion to that of a winning promotional spot for #FireFox flicks contest in 2006 as seen here:  http://www.youtube.com/watch?v=o3ZjLhYz60o


Just because a company may have more money and the chance to advertise during the #superbowl does not give the right to steal.


ekaiypov
ekaiypov

******************************************PAUSE THE WAR*********************************

My name is Emil Kaiypov. I am a citizen of the Kyrgyz Republic, a lawyer, and a father of two children. The proposal for which I am asking your kind support is the suspension of all currently existing hostilities on Earth.

The main goal of my entire project is to save and improve the lives of children who are suffering from the present conflicts and violence.

The challenge is to create a moment of "pause" [a technical term from video language] in hostilities now and in the future, as well as to refusal to restart them at all. I believe that in this context, such "pause" in the war action seems do-able and practical, much more effective than the idealistic and utopian pressing of an imaginary "stop" button. In the future the first action will equate to the second: "pause" will become "stop". In order to alert the international community and potential supporters, I made a demonstration of my own at 18 October 2013 on the territory of Syrian embassy in Beirut, with poster "pause the war".

The purpose of this demonstration, is to show through an example that:

1) one person has the power to perform an action directed to the benefit of all mankind.

2) no one should be indifferent, when war is concerned.

3) war requires us to drop everything else, in order to stop it. Daily activities, against the background of war, look meaningless and empty.

I believe, that this idea will resonate and supporters will wish to join it. The age of information technologies, will help to spread it around the globe. Definitely there will be supporters among the world's famous celebrities. In the event that a large number of ordinary people and celebrities join this campaign, the dream to stop all military actions on the planet will be realized. This will serve as an occasion to announce the call for volunteers in the "international army of peace". It will consist of unarmed "soldiers" who are ready at any time, to go to the hot spot to "pause" the hostilities with the fact of their presence and to encourage the warring parties to engage in dialogue. Ideally, this army should consist of a world-famous and beloved celebrities from all spheres of human activities.

I suggest that countries be ready to support my initiative, in solidarity, by placing on the cloth of their national flags, the well-known pause symbol "II". I believe that in the course of implementation of this anti-war action, the reasons for which the suspended armed conflict began, will be resolved or continued in a civilized manner. This anti-war action will bring about a new peaceful reality, when there will be no state left, which "international army of peace" had not visited.

The termination of all hostilities, will become the point of departure for further continuous progress in all directions.

We are able to bring about the time, when the world will be fairly managed by a workable international organization which will be trusted by all citizens of the earth. When this happens, all kinds of weapons will be transferred to international United Nations control, the purpose of which, will be the preservation of peace and sustainable development of mankind.

We live in a world, when the collective effort makes possible the colonizing of other planets in the foreseeable future. I believe, that we have enough strength and resources for the child born tomorrow to see a world, where uniform international standards of education, labor, pension and medical care, will be established everywhere. A world, where the primary human needs will be satisfied for free.

A world, where nobody talks about freedom, because absolute freedom will accompany each person from the moment of birth, to his last breath. A world, where the happiness and freedom of the individual, will not happen in isolation but will include freedom and happiness of all of humanity. A world without war.

A world without war is undisputed goal, that sooner or later humanity will definitely reach. It is the primary duty of every adult to fulfill a "world in peace"-- everyone’s childhood dream. Every child surrounded by the horrors of war dreams that one day somebody will come and say "It is enough!" and by saying it bring war to an end. Then war will stop. That day has come! It's time to combine our efforts in order to make that dream come true.

**************************************PAUSE THE WAR**************************************

ConnorMoore
ConnorMoore

Usually Super Bowl ads can make up for a boring game to some degree. This year both the game and the commercials were a let down. I let my wife switch the TV to Downton Abbey before the game was over and found that to be more entertaining. 

BillStea
BillStea

Chobani's Superbowl ad didn't make any sense. A giant bear in the store isn't funny, that's terrifying! And did anybody else notice that the yogurt was being kept on the store shelf rather than in the refrigerated section? No wonder there was so much of it on the shelf!

EdwardWPWW
EdwardWPWW

“Multiculturalism” is a program that is FORCED upon EVERY & ONLY White countries.
“Multiculturalism” is a program to turn EVERY White country into a non-White country.
This IS geNOcide. WHITE geNOcide.
If you are White, and you object to your own geNOcide, you are called a RACIST!
Well guess what, my people, White people, are catching on very quickly to the following two things:
1 – Multiculturalism is a code for White geNOcide.
2 – Anti-racist is a code for anti-White.

lakawak
lakawak

@electricheadvid I think it is also ADORABLE that you think that this Firefox spot was the first to do this. The naivety of children is precious.

lakawak
lakawak

@electricheadvid That fact that you filled your comment with hashtags is why you spend your nights and weekend sadly and suicidally alone

SamuelJacksonLager
SamuelJacksonLager

@EdwardWPWW boy, SHUT UP! PLEASE! If the Cheerios commercial featured a white man with a black wife, you wouldn't have anything to say about it.

AlexiaV
AlexiaV

@EdwardWPWW  @EdwardWPWW  America is not a "White Country".  Its the biggest melting pot in the world.  Most Americans who trace their linage will find a non-European ancestor or two.  Racism is an accusation that God was flawed in his creation of Man.   

AlexiaV
AlexiaV

@EdwardWPWW  America is not a "White Country".  Its the biggest melting pot in the world.  Most Americans who trace their linage will find a non-European ancestor or two.  Racism is an accusation that God was flawed in his creation of Man.