Nintendo Boss: I’m Sorry, Let Me Halve My Salary

Act of atonement follows tumble in profits

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© Toru Hanai / Reuters / REUTERS

Nintendo Co President Satoru Iwata bows during their strategy and earnings briefings in Tokyo January 27, 2012.

Nintendo’s President Satoru Iwata announced that he will cut his salary in half after the company recorded a tumble in profits.

According to AFP, Satoru will receive half of his usual salary for the next five months, while Nintendo board members will receive a 20 to 30 percent cut in their salaries.

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The Japanese gaming console titan’s revenues dipped by 8.1 percent during the last nine months of 2013 following sluggish demand for the Wii U games console amid fierce competition from Microsoft’s Xbox One console and Sony’s Playstation 4.

[AFP]

75 comments
DrewChase
DrewChase

Great, now let's keep cutting your salary until you get something right for the brand most of the gaming public grew up with. *roll eyes*

pbug56
pbug56

The original Wii, despite having inferior graphics (video resolution) and no Ethernet connection (unless you paid a small fortune for a dongle that cost 10 times what it was worth), was a lot of fun to use, and was innovative in a number of ways.  The Wii Useless offers little new except a confusing new controller device.

JoshuaWBallard
JoshuaWBallard

After watching this video, my only question is where did all the PC games go?

KentAtwood
KentAtwood

The title of this article is terribly misleading. It makes him sound greedy when in fact when you read the article it's the exact opposite.

haakpaypal
haakpaypal

I have played every game shown on this video and yet today I still Play. Lovin it except I no longer play consoles. I finally grew out of consoles and moved to PC.  42 N still playin now my son plays the new systems so I have not truly left.

humtake
humtake

Doesn't matter how much he makes.  That doesn't affect anything but the people who think his salary is somehow tied to their happiness in life.

mcelroysdroid
mcelroysdroid

Now wait a minute, what the heck was the headline to this story about then? Did the nintendo boss kill someone and that's why his salary is halved or did he not beat Super Mario Brother's 3 under an hour and that's why his salary is halved? And why is he demanding to be paid because this story and it's headline appear to be two different things.

DJRickyV
DJRickyV

And on the other side of the coin is Jamie Dimon who got a raise even though JP Morgan had a down year in 2013.  Japanese CEO's actually hold themselves accountable while American CEO's rarely do.

redjester
redjester

CNN's Front Page:  "Nintendo Boss:  I'm Sorry, Now Pay Me!"


Wow, talk about a misleading headline!  Way to trick us into clicking your link CNN!  


Keshu
Keshu

How many company Presidents do you see doing that these days? Hands to Iwata-san for taking responsability instead of taking a huge paycheck AND bonuses like some company presidents even when their company is in the red.

Some might say it's only to save his ass and not get the boot but I do prefer this attitude of caring for the company loses and having a reaction than not caring at all and just leaving with a bonus and all for a competing company without even looking back.

Raiichu
Raiichu

Nintendo can do exactly what they're doing right now for the rest of my life and I'll love them equally as much.

If only everyone else had as much blind/unabashed/excited fanboyism as my friends and I have. 

Maria'Weierke'Hamlin
Maria'Weierke'Hamlin

Love, love, love Nintendo but was disappointed when our first Wii started having problems, we bought two more which were priced at half the cost of the original price not knowing that the new Wii's were no longer backward compatible with the GameCube games like the original Wii consoles were. The new consoles were not publically advertised as no longer being backward compatible. We looked all over the box after we opened it of course to find small print stating the fact. Had we known that, we may not have bought it. We now have games we can no longer play like GameCube's Zelda Windwaker. Instead of creating Zelda Windwaker for the Wii so people who love the games can still play them or making the new Wii's also backward compatible, Nintendo skipped the Wii and instead created Windwaker for the Wii U console. I refuse to buy a new console again!

00QuantaMeister
00QuantaMeister

Iwata did this in July 2011 after Nintendo under performed. This is the second time he's proposed a temporary salary cut to save his job.

What is the definition of insanity? Doing the same thing over & over again & expecting the same results. This is the third consecutive annual loss for Nintendo? Nintendo needs to fire Satoru Iwata & Reggie Fils-Aime. Nintendo needs leadership that's hip to current & future consumer trends. The future is mobile devices & services.

Especially when tablets like the Kindle Fire HD are low cost like 3DS, have higher resolution screens, have better build quality than Nintendo devices, & are far more capable of performing other tasks for the same price.


You don't need to release new titles on mobile. Start with the classics & legacy titles that gives people their fix & charge a high price. People will buy it for the convenience. It helps to bring in revenue while making plans for the future. If  Nintendo created an online service that gave mobile & competitors access to the legacy back catalog titles, while keeping the current new hot titles on Nintendo devices? This could protect the brand & yet open up revenue to the company.

JoniEspinoza
JoniEspinoza

Don't forget Americans love their toys and will spend what they think is fair.

JoniEspinoza
JoniEspinoza

They need to be in the hardware business. We need tablets and phones priced for the masses. We need newer tvs. I hate rectangular flat screens..something just not right. We need a product we just have to have in every room in every house that doesn't have to be plugged in. Be a step ahead, not behind or you'll end up like Microsoft.

Stayve
Stayve

Nintendo doesn't make worthwhile characters anymore. They release a new console and we get a new Mario, a new Mario Kart, a new Zelda game, a new Smash Bros and a couple others. They keep beating to death the same half dozen ideas whilst the rest of the game library gets made up of shovelware. If it wasn't for them being the first to market motion capabilities, Nintendo would have had to face this music a lot sooner. Nintendo needs to start making games worth playing again. It's not enough to be innovative with the hardware. Those creations need to serve a worthwhile purpose. Mom's can do yoga on every console now...earn back the audience that made you what you are.

Eirhead
Eirhead

Nintendo needs to rethink their strategy and maybe just stay away from the TV set completely. They could have advanced the technology in the wii while making it portable... easily a better direction for their company.

RozlinDraven
RozlinDraven

I still love you Nintendo! Stay true to good storylines and gameplay. Not everyone prefers senselessly realistic graphics with superficial story and boring game play. I love the creativity to be found in Nintendo, and it's always been the best system choice for younger kids (and adults) :D I will ALWAYS cherish my SNES <3

NathanKopisch
NathanKopisch

The console and controller are both very cool (being an owner myself). The marketing strategy really failed Nintendo and nobody really knew what the wii u was until now sadly.

stadiumking2013
stadiumking2013

Nintendo owns some of the most valuable IP in the gaming industry but they're sooo narrow-minded about protecting it. Why waste money on developing a million versions of the gameboy or game console? Nintendo should sell their games on mobile devices (iPhone, iPad, Android) and Playstation and Xbox. They should cut a deal with Viacom to co-produce and distribute TV shows on Nickelodeon and Cartoon Network. There are a million things Nintendo could do. Their marketing directors should get canned.

That_feel_br0
That_feel_br0

@JoshuaWBallard still hiding in the shadows, brother, waiting and watching as generations come and go...

KakashiSensei__
KakashiSensei__

@KentAtwood  its not have my salary its halve lol i thought it was as well 

martinburgisser206
martinburgisser206

@DJRickyV  

Be careful you might drive me away from the magic of capitalism and the US Debt:$17,738,158,460,368 

Maybe a "market economy" like japan is what we need?

iMaximusRex
iMaximusRex

@DJRickyV Many aren't even the top earners at their company.  The CEO of one of the Japanese Airlines, JAL I think, makes less then most pilots, doesn't have a private office and instead sits at a desk at the head of the floor he's on where everyone can see him, and he eats in the company lunchroom with all the other employees.


Meanwhile executives at American companies get paid an average of 300 times their average worker, and if they get fired for doing a bad job they get a "golden parachute" of an amount that would make most American's set for life.

DruVirus
DruVirus

@redjester  What Tim said. "Nintendo Boss: I'm sorry, Let me have half of my salary" is in no way misleading. 

DruVirus
DruVirus

@Maria'Weierke'Hamlin  I can understand being upset that the box doesn't inform you of a function the previous versions had. That I can agree with. But .. are you actually upset that they are not developing a remake of a game for their old console? Of course they skipped the Wii. The Wii is 8 years old. It's no longer relevant. Their new system is. You being upset that they didn't remake Wind Waker for Wii is like being upset that the newest albums being released aren't coming out on cassette tape. Technology moves on. They don't need to live in the past; you need to keep up with the future. 

DruVirus
DruVirus

@00QuantaMeister  Kindle Fire HD do have all those things you mention. But do you know what they don't have? Mario. Zelda. Pokemon. If you're looking at things like, "Which is better to watch a movie/surf the web/read a book?" then sure, give it to the Kindle. But the 3DS is for Nintendo games .. and it's why the 3DS was the best selling system last year and has currently sold over forty million units. At the end of the day Nintendo is perfectly find in the handheld/mobile department. They've always been great and have no need in any sense of the word to open up to mobile. That would be incredibly fool-hardy.

"It helps bring in revenue while making plans for the future". No, it ruins their company. Allowing OTHER DEVICES to play Nintendo games? When Nintendo first-party IPs are the ONLY reason to buy Nintendo? That is the stupidest idea Nintendo could ever have. Would back catalogs sell on mobile? Of course. But who are you persuading to buy them? Nobody just getting into Nintendo is going to go buy the first Zelda. Anybody buying the first Zelda has already played it. What Nintendo needs is to bring new blood into their line-up ... not keep trying to draw the old fans back to rebuying their old titles.

GettCouped
GettCouped

@00QuantaMeister Personally I don't want a hip Nintendo.  That just means a vomit fest of FPS games.

bluedawg
bluedawg

@00QuantaMeister  "What is the definition of insanity? Doing the same thing over & over again & expecting the same results."

Incorrect.  The definition of insanity is doing the same thing over and over and expecting DIFFERENT results.

RockChalkJoe
RockChalkJoe

@JoniEspinozaActually, some companies excel at being the last ones to the show and put out a superior product right off the bat instead of forcing users to stick with them through the bugs. You could go even further and talk about OS's. It's always best to wait until there's an update of any kind before downloading new OS's whether it be on a phone, tablet or computer. Why? Because you'll end up whining and complaining when all you had to do was wait another week or so for it to work properly. Is that to say the company didn't perform enough testing? No. With all the various configurations in the world, no company can release a product that is 100% error free. It's just not possible. 


For the record, Microsoft seems to be doing ok. Other than their peak in the late 90's Microsoft stock is at the highest it's been since. So to assume Microsoft is doing "bad" is ignorance on your part, but nice try...

That_feel_br0
That_feel_br0

@Stayve Actually the motion capabilities of the Wii is often seen as bearable at best, but never good. What they got right in the Wii was the "casual players", which got then the top of selling platform. But with casual gaming moving to cellphones and tablets, those consumers that would move to a Nintendo platform for casual gaming preferred investing in a new phone or tablet instead of buying a new console. That can be seen in Nintendo ads with old people, families and groups of "cool" looking teenagers in small parties as the main selling target.

Eirhead
Eirhead

Agree completely. It wouldn't even be hard, take the crew who makes all the zelda games and say "We need a new action rpg, but you need to imagine brand new characters and a brand new world" most game developers I've ever met would salivate at that opportunity.

"Give me a 4 player action platformer, no ties to old IPs, let your imagination guide you." The games would be so much better.

That_feel_br0
That_feel_br0

@Eirhead Other big problem is the fact that Nintendo don't play well with others. They, most of the time, require complete domain over their games, and third party producers are not very hot for that idea. With no games your consumer base goes down.

edwadokun
edwadokun

@RozlinDraven What creativity? The Wii was great but the WiiU is awful. Their motion controls were great but Kinect is a better technology. Nintendo needs to re-think their entire way of thinking going forward.

danielj
danielj

@stadiumking2013 There's a term for that: it's called "Selling out," and it will lead to the end of Nintendo's presence in the game market. Nintendo is very conservative with it's brand, which is what keeps it special. It's the same reason why Disney utilizes "the vault" with its home video releases and why Apple designs and protects so much of its own hardware and software. If Mario and Link start becoming multiplatformers, then they lose the brand, and the public loses all incentive to buy Nintendo consoles. I don't go to a Chinese buffet to eat french fries and chicken tenders, and I don't buy a Playstation to play Mario Kart.

VERose
VERose

The CEO of that airline halved his salary years ago, which is why his pay is less than the pilots. He made adjustments to his way of living to fit how much he made, which's why he took public transportation and ate in the lunchroom. Yes, he did make as much as any other CEO before he docked his pay.

zstardust311
zstardust311

@Eirhead To be fair, they gave us Pikmin 1 & 2! That was the sort of imaginative thinking I felt sure was going to turn Nintendo around.....Such a shame, I hope they pull it together soon.

DruVirus
DruVirus

@edwadokun @RozlinDraven  The Wii U isn't awful; it's just selling awful. I've convinced, so far, four of my reluctant friends to purchase one each after I actually had them play some games on it. It's amazingly fun .. it's just getting a bad rap. 

DruVirus
DruVirus

@danielj @stadiumking2013  Exactly, Daniel. They aren't being narrow-minded trying to protect their IP. Like you said, they have some of the most valuable in the industry. Why just let their competition use them? If Nintendo sold their games on mobile devices and competitors then what reason would there be to buy a Nintendo system?

Especially on mobile devices! "Why do I need to buy a 3DS for Zelda? I can just use my iPhone!" and now Nintendo not only lost a system purchase but that person may only have on their mind that one Zelda game. Now they're done and Nintendo is out of mind. But if you have a 3DS already? You go looking for more games to make your purchase worthwhile. Now that's even MORE money for Nintendo.

That_feel_br0
That_feel_br0

@DruVirus @jcav@bluedawg@00QuantaMeisterThere is no document from Einstein ever found with said quote, and it was also attributed to several other people before it was claimed to be from Einstein. Among then are Ben Franklin and Mark Twain as origins for said quote, also none was confirmed.

OneTime
OneTime

@zstardust311 @Eirhead I couldn't agree more with this comment. They deserve credit for Pikmin. I remember back near launch when Pikmin 1 came out hoping that it would be a taste of things to come for the GameCube, unfortunately I feel that they regressed from then on.