Cheerios Brings Back Interracial Family For Super Bowl Ad

Original ad featuring mixed race couple attracted hateful online remarks

  • Share
  • Read Later

This Super Bowl, Cheerios will unveil a commercial featuring the same interracial family from an ad that sparked hateful comments in 2013.

Cheerios previewed their new Super Bowl 2014 ad on Wednesday, which features an interracial couple and their biracial daughter. The new ad features an African-American father explaining to his daughter–using Cheerios–that she’s getting a baby brother, as her pregnant white mother looks on.

General Mills was forced to shut down YouTube comments on its “Just Checking” ad in May, after it attracted scores of bigoted comments. But the commercial, which featured the biracial child trying to convince her father to eat Cheerios, quickly attracted about 5 million views on the video site, Adweek reports.

 

6 comments
Baldrik
Baldrik

SehenalleBigotausderGOP.beginnenSieihreSchlachtenvonFurchtundVerachtung!Vorstellbar, dassseine2014unddiesesimmer nocheinProblemist.Esscheint, siesindvielmehrunbedeutendAuswaschungdannzunächstdachte!

Viagra rezeptfrei|Viagra rezeptfrei bestellen| Viagra Generika Kaufen http://www.dragonapotheke.com/viagra-generika

mkhopper
mkhopper

ridiculous that this is even an issue. Are people really still that ignorant? Finally, a TV ad that represents a multi-racial family (which is long overdue), and now all this backlash.  It's 2014 people!  and let's face it, most of us are already multi-ethnic. I'm "white" which really means, in reality, that I'm part Scottish, Irish, French, German, British, Cherokee, and probably some other cultures I don't know about.  So, I would have no problem adding another ethnicity to the mix if that's who I happen to love. 

LawerenceCollins
LawerenceCollins

I can see all the racist from the GOP. starting up their campaigns of fear and hatred! To think that it's 2014 and this is still an issue. It seems they are far more petty losers then originally thought!

mkhopper
mkhopper

also - the girl is adorable!  I hate that she has to deal with a world of such racism.

elltotheruss
elltotheruss

@LawerenceCollinsPlease tell me you're kidding. Racism isn't categorized by political party. But thank you for showing the world that there are idiots that continue to contribute to the small-minded behaviors of the world. Hypocrite.