Subaru’s Totally Insane New Television Ad May Haunt You

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Japanese television ads have a rich history of, um, creativity. The latest spot from Japanese automaker Subaru for its Forester SUV is sure to rank among the strangest. The spot, which premiered on Japanese television at the end of January, shows a Forester making easy work of a wet mountain road. The ad’s first ten seconds or so play out as you might expect, exterior shots, interior shots, that sort of thing. Then, things get weird as a series of giant grotesques attempt to crush the vehicle and the soundtrack goes all Carmina Burana. According to gaming blog Kotaku, the figures are titans from the popular Japanese anime Attack on Titan. Confidence in motion, indeed.

[Kotaku]

20 comments
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robert7671
robert7671

Subaru isn't even popular in Japan.

opine
opine

Love my Forester. Strong, sturdy little rig that does well in inclement weather and rough roads. The ad? Not "totally insane." Who's writing for Time? Time, hire people over the age of 23 to write for this site.

buckmindo
buckmindo

subaru's design is crap. they look cheap.

AdamFory-sanZalonis
AdamFory-sanZalonis

To those wondering where these are from, they are the advesaries in a Japanese comic (manga) and anime (cartoon) called "Attack on Titan", written and illustrated by Hajime Isayama. It's about last survivors of a human race combating the cannibalistic giants seen depicted in the commercial. The show is insanely popular in Japan and the U.S. among fans. It's an awesome show with a great opening. :>
http://www.youtube.com/watch?v=8OkpRK2_gVs

japantruthify01
japantruthify01

this gives me hope for the upcoming attack on titan live action movie

AlecBrimer
AlecBrimer

New favorite car Sobaru Forester


Lacri236
Lacri236

Shingeki No Kyojin is spreading! Best ad ever, if this car can go faster than a titan, it's the type of car I need!

deepaks
deepaks

weird! None shall buy this due to fear of these creatures! 

kmtal8
kmtal8

Actually, that was pretty scary. The face of the first monster was offsetting. 

blubegonia
blubegonia

it could simply be a case of "engrish" ;)

ogrequeen
ogrequeen

Obviously, the writer knows nothing about those weird giants gradually became phenomenon in Japan over the past 5 years starting from paperback cartoon to animation, and now movie is being made. So ridiculous to read someone without any grasp of local background and write such skin deep article, and earn money.

JeffDeWitt
JeffDeWitt

@ogrequeen While the author should have pointed that out many of us (myself included) had no idea and seeing the monsters in this ad was quite a surprise!

ogrequeen
ogrequeen

@JeffDeWitt


The writer says ' Tottaly Insane New Television Ad '   If a vicious velociraptor appears on some tie-up TV ad, and some foreigner who knows nothing about Jurassic Park thinks that 'tottaly incsane As', will that be that considered professional ciritc. It will be fine, some American citizen heppens to watch this ad on TV while travelling Japan and gets surprised.


But, this writer is a professional writer. If he wants to call someone tottaly insane, he just should do more study raher than just referring a blog by someone called Kotak. It's a shame of this writer showing lack of professionalism. Nothing more, mothing less.