This Is What a Lamborghini for Soccer Moms Looks Like

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Lamborghini,the Italian supercar brand owned by Volkswagen, wants to begin manufacturing its Urus SUV in three years, according to the firm’s chief executive Stephan Winkelmann. Much as it has for its other brands including Audi and Porsche, the company is planning to expand by offering a wider variety of models. “The luxury SUV market is poised to continue to grow,” Winkelmann told Bloomberg.

That wouldn’t be the tony brand’s first foray into heavier vehicles. In the 1990s, the company offered the somewhat awkwardly dubbed Rambo Lambo to little acclaim. But it’s not hard to see why the company is interested in the segment again. Despite the proliferation of smaller vehicles, SUVs still accounted for some 31 percent of the U.S. auto market last year, a slight increase from a year earlier, according to industry researcher Autodata Corp. Automakers can typically make much high margins off larger vehicles.

One thing is for certain, the Urus is likely to have a lot of competition. BMW’s Rolls-Royce Motor Cars is mulling a similar move, according to CEO Torsten Mueller-Oetvoes. And Maserati, the high-end division controlled by Italian company Fiat, plans to introduce its first SUV as part of a strategy to expand sales.

2012 Beijing International Automotive Exhibition

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9 comments
prmars
prmars

I'd love the opportunity to drive an LM-002.  Shame they destroyed the one in the Hussein collection.  Should have been auctioned off and the money spent on charitable works in Iraq.  Having liked (and also having the opportunity to drive) both the Diablo and the Gallardo, I think this would actually fit well in the Lamborghini lineup (almost certainly below the Aventador and above the Huracan).  I also haven't driven a Ferrari that I didn't like (the 360 and 612 are absolutely wonderful).  These aren't cars for the masses, people.  Nobody expects to see a Lambo in every driveway to go with the chicken in every pot.  Let the rich guys buy these, and much of the technology and fun trickles down to Average Joe's car after a while.    

hunter87471
hunter87471

It wasn't called the "Rambo Lambo". Except by morons. It's the LM-002. They loved it in the Middle East, except it wasn't as reliable as a real truck. It is now a collector vehicle- how many other military off--road vehicles come with a Lamborghini V12?

butlerianheretic
butlerianheretic

I still remember a road test that Road & Track did of the Ferrari F-40 and Lamborghini Diablo back in the 90s. In the week they had the cars, the Ferrari had enough mechanical problems that it took a paragraph to list them. The Diablo needed a full column of text. Stuff like the front air-dam coming lose and the air conditioning panel falling out of the dash. If it is a trophy you keep in your garage and only take out occasionally, it isn't a big deal. But unless they have revolutionized their quality control this isn't a minivan fit for daily use.

hill.alexander82
hill.alexander82

Interesting model of Lambo. I would love to see it in www.lamborghinipalmbeach.com .

electricvette
electricvette

The nose looks like a flipp'n Sherman tank. No thanks.

DanBruce
DanBruce

Sliver windows are ugly.