This Is the Urban Outfitters T-Shirt That Has People Going Apoplectic

A crop top labeled with the word "Depression" is the latest in a long line of ill-considered designs

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Urban Outfitters pulled a crop top emblazoned with the word “Depression” Sunday after coming under fire for appearing to make light of a mental illness. Angry consumers rushed to Twitter  and Facebook to lodge complaints. Many of them paired the photo of the crop top with that of a T-shirt Urban Outfitters pulled in 2010 that reads “Eat Less.”

Urban tweeted that it “heard” the outcry and was removing the item from its site:

It also explained that “Depression” was the name of the small brand that made the shirt, not a reference to the disease:

The next day the firm apologized:

The retailer has a history of pulling outfits due to cultural insensitivity. Some examples include: a 2004 shirt that reads “Everyone Loves a Jewish Girl” surrounded by money signs and shopping bags, a 2005 shirt that read “New Mexico, Cleaner than the Real Mexico,” a 2010 shirt in “Obama Black,” and a 2012 shirt sporting a Jewish star, “reminiscent of the what Nazis made Jews wear during the Holocaust.

15 comments
ajbraywrites
ajbraywrites

To all those who believe that the 'Eat Less' shirt is some 'socially responsible' commentary on the disturbing, absurdly high global obesity rate -- especially in the US -- please allow me to correct the erroneous assumptions.

Actually, that shirt is NOT 'socially responsible" -- as you can tell by the girl wearing it, it's aimed at adolescent young women...namely girls in the hyper-trendy online 'Pro Ana' movement. As in, PRO ANOREXIA. The 'thigh gap' obsession is the mere tip of the calorie-free, sugar-free iceberg. Or, should I say, 0-calorie ice lolly that is classified as a 'Safe Food' for pro Ana boys and girls.

This shirt was purely marketed to coincide with the Pro Ana/Pro Mia obsession. However, for recovering anorexics and bulemics, this shirt is literally a walking, talking trigger.

Obesity is a major killer of people of all ages, but it's not something to hide behind when trying to make a buck off young girls and boys who are, as they say, 'Starving for Perfection.'

This is about as socially IRresponsible as you can get. Sorry.

(And, if you're wondering about MY obesity status, I'm actually pretty well-known for having been obese...until I lost, and have successfully kept off about 200 lbs. I'm a HUGE weight-loss advocate, but I'm also anti-bullying, and completely against young men and women damaging their bodies and putting their lives on the line for some stupid Tumblr 'thigh-gap' obsession. Not to mention the obsession with the pro-ana and pro-mia movement. It's scary, it's disturbing, and it's very, very real. And the LAST thing we need is young girls and boys running around in shirts that not only glorify pro-ana, but could be perceived as a form of constant bullying when worn in public. So. Not. Cool. We do NOT need kids dying from either a stupid Tumblr trend OR by committing suicide because they don't 'Stop Eating' long enough to score a thigh-gap.)

Any way you slice it, these are ALL wrong, stupid, horrifying, and above all, SOCIALLY IRRESPONSIBLE!!!

Stop being stupid, Urban Outfitters. Seriously.

GeorgeWilson
GeorgeWilson

Why provide a soapbox for the sulking, whining twitiot 1Dradiochannel?

MadJayhawk
MadJayhawk

It is a tee-shirt.  It is a tee-shirt.  It is a tee-shirt.  The day my feelings or the day I get directions for carrying out my life from a tee-shirt is the day I jump.

JohnSmith18
JohnSmith18

Americans really need to eat less. Have you ever been to the Midwest????


That t-shirt is very relevant and socially responsible. 

BillD
BillD

What a (small) BUNCH of freaking crybabies.


For the love of god!


WTF is WRONG with people anymore???


I've never wanted a meteor to hit the Earth more than I do now-a-daze.

Or a worldwide pandemic plague that wipes out 97% of the planet would be acceptable, as well.


If only hopes were dreams come true.


(AND PEOPLE _SHOULD_ EAT LESS YOU EFFING TWATS!!!!!)


chrismeraz
chrismeraz

If you don't like it, don't buy it, how about that? 

I can't believe anyone could get upset over something so vapid. 

Desecrating
Desecrating

Say whatever you want, but "Depression" makes great looking clothing.

okayfine
okayfine

@JohnSmith18 Have you ever been to FLORIDA? But, to jump to conclusions about anything or judge or order people about is violate one of those rules we all learned back in kindergarten. It is NOT socially responsible to shame a stranger based on a single piece of information which you might be interpreting incorrectly & is really not your place, anyway.

RunningWriting
RunningWriting

@BillD  


Wow, you're in favor of genocide? (97% of humans dying would qualify as genocide.) Who has the issues here?

okayfine
okayfine

@BillD Only if you promise to get that plague. And it's "nowadays", you effing twat,

BillD
BillD

@chrismeraz- Because WAY TOO MANY people are vapid in the extreme these daze.

CMichaelBarnes
CMichaelBarnes

@okayfine @JohnSmith18  The words "Eat Less" aren't shaming a stranger - they're shaming a generally unhealthy way of living. Much less personal than, say, "Eat Less, Billy Evans from 443 Main St. New York City, NY". If the stranger feels shamed when they read the simple words "Eat Less", clearly they were already ashamed of themselves for the amount that they eat.

socalfine
socalfine

@CMichaelBarnes @okayfine @JohnSmith18  That's the point we're trying to make. Clearly you do not suffer from an eating disorder, because then you would understand that when you have anorexia you are ashamed of eating, whether it's just one bite or a whole meal. It will be taken as a personal trigger and offense