Target Gives Shoppers 10 Percent Off This Weekend

Earlier this week, the retailer acknowledged a massive security breach affecting millions of customers

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Victor J. Blue / Bloomberg via Getty Images

Following a cyberattack that compromised the credit card data of as many as 40 million customers, Target is suddenly feeling pretty generous. The company is offering a 10 percent discount to all U.S. customers who shop at Target stores on Dec. 21 and Dec. 22.

“We recognize this issue has been confusing and disruptive during an already busy holiday season,” CEO Gregg Steinhafel said in a statement. “We want to emphasize that the issue has been addressed and let guests know they can shop with confidence at their local Target stores.”

The company suffered one of the largest cyber crimes ever to hit a retail outlet when a third party accessed credit and debit card data from millions of customers between Nov. 27 and Dec. 15. The attack likely leveraged the point-of-sale software that Target uses to complete transactions at cash registers in its stores.

The sweeping discount will likely take a huge bite out of the company’s revenue during the busiest shopping weekend of the year. But it may also be the only way to convince people spooked by the cybercrime to pick up their final holiday gifts at Target. The company says the issue that led to the security breach has been identified and eliminated.

The deal is valid only in U.S. Target stores and is limited to one transaction per customer.

6 comments
Just1morequestion
Just1morequestion

I just went for groceries, got nothing!

I think it is just a joke!

ValerieRyder
ValerieRyder

What about the customers that are canadian..and have target stores here..I was affected and had $200 dollars stolen...luckily the only money I had in my account at the time..how is that fair? You know I won't be shopping there ever again. 

EricOdgaard
EricOdgaard

It is NOT 10% off EVERYTHING.  I got to the register this morning and was quoted a price on my Apple product ... with the employee hoping I wouldn't notice the 10% wasn't on there.  Apple products lead the list of excluded items from the discount.

How could Target screw up their "please don't ruin our business" effort?  By LYING about what is discounted. 

Well, that's one way to make sure I participate in the class action law suits.

MarieLaFortune
MarieLaFortune

even with the 10% off most items will still be over priced... not worth it

tggyiuhui
tggyiuhui

does that mean it starts today (friday)

padgettsemi
padgettsemi

Well they don't have much choice. And I bet people will choose discounts over security in the hysteria of weekend-before-Christmas shopping.