Pumpkin Spice Season: It’s All About The FOMO

The secret ingredients in pumpkin spice? A few chemicals and big dash of limited-time-only

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As you can see in this New York Times video, food manufacturers are using that old chestnut of a marketing ploy to boost sales of pumpkin-flavored products: your fear of missing out. Add some chemicals and flavorings and what do you have? The taste of fall!