The Pen Is Mightier: E-Book Growth Stagnating

30 percent of the market

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Good news, bookstores: Though e-books were once projected to comprise as much as 80 percent of all book buying and reading in the U.S., they have stalled out, according to a new study.

The report by the Book Industry Study Group found that, for about a year, e-books’ market share has been flat at 30 percent of books sold and 15 percent of total book revenue.

Bad news, bookstores: The survey also said that readers would be more willing to buy e-books if they could be given away or sold later. So there is still a way for e-book sellers to recruit more readers.

About a third of people in the U.S. own a tablet or e-reader. And iPads aren’t doing as well for those who buy e-books as you might think: The study also showed that 40 percent of U.S. adults who have read e-books say they own a Kindle, compared to only 27 percent who own an iPad.

 

4 comments
JanetLeClainche
JanetLeClainche

I read on my Samsung tablet using Nook's app.  It's a much better experience than my Nook was.  Since we don't have a kindle account I can't say how it compares.  But I don't read like I used to anyway...too many other distractions in modern life.

SharongeGe
SharongeGe

my friend's mom makes $62 every hour on the internet. She has been unemployed for 8 months but last month her check was $13696 just working on the internet for a few hours. ......>>>>>>>>>>  www.jobs60.ℂom

gbud
gbud

For many of those who've grown up reading paper books, e-books provide an inferior reading experience. They offer an advantage in terms of storage and during travel but apart from business travelers, few benefit on a regular basis from this convenience. The fact that they cannot be resold or shared and cost only 10-20% less is a huge barrier to the continued growth of e-book sales. Apart from Netflix like services (e.g. Oyster) or disruptive pricing (25-50% of current prices), I don't see anything shaking up the market. 

neb5488
neb5488

I no longer use my e reader because the increase in price for the books.Why would I get it digital form, when it costs the same if not sometimes cheaper in paperback. Books should not cost the same in paperback and digital it is all a conspiracy to set prices by the publishers and bookstores.