JC Penney Will Sell Fewer Martha Stewart Products

The move is a win for rival Macy's, which sued both Stewart and Penney's for violating what it claimed was an exclusive licensing deal to sell the home diva's wares

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Martha Stewart

JC Penney announced it had revised its partnership with Martha Stewart Living on Monday, reducing the amount of products branded by the lifestyle mogul to be sold in stores.

The agreement removes products from JC Penney stores that Macy’s has exclusive rights to, CNN reports, limiting the partnership to window treatments, lighting, rugs, and holiday products. JC Penney also relinquished its stake in Stewart’s company.

Macy’s, which filed lawsuits against Martha Stewart Living Omnimedia and JC Penney in February 2012 claiming both had violated an exclusive license it had to make and sell Stewart’s products, said the agreement is “a tacit admission by both Penney and MSLO that Macy’s is the only store that can sell Martha Stewart bed, bath, and kitchen goods and that the contract that Penney and MSLO entered into to sell Martha Stewart bed, bath, and kitchen goods at Penney was illegal.”

In the statement announcing the revised agreement, Penney Chief Executive Mike Ullman said, “We are happy to be moving forward.”