The Web Hates Burger King’s Fake Name Change

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Burger King Facebook

Burger King posts images of its "rebranding" on its Facebook page.

Burger King may have made a misstep with its french fry campaign today by pretending to change its official name to Fries King. In a bid to promote the fast food chain’s new “French Fry Burger” and “healthier” Satisfries (supposedly ten-years-in-the-making), Burger King actually swapped out its classic logo at a restaurant location and has been promoting the new name on Facebook and Twitter.

Judging by some customers’ reactions to the company’s 32-photo Facebook album, people aren’t happy. Some are genuinely confused about whether or not the name change is real and have written passionate posts decrying Burger King’s decision to turn its back on “a well known family name.”

Burger King Facebook Name Change

Some people are highjacking the event’s #FRIESKING hashtag to pan BK’s product:

Last week, Forbes noted that Burger King had a separate “Hashtag #Fail” when it tried to rebrand the hashtag #WTFF as “What the French Fry.” Unfortunately, many other Twitter users already used the hashtag as “what the f****** f***” so the branding message got confused.

Although Burger King’s social media kerfuffle isn’t yet at the level of McDonald’s infamous #McDStories disaster, when that hashtag started getting used by unsatisfied customers recounting stories about when the chain’s food made them sick.

Burger King did not immediately respond to comment about the social media reaction or how long the “name change” would continue.

20 comments
RoyOnion
RoyOnion

haha BK is a "well known family name" o yuh my family talk about nothing else, in fact since they changed their name my parents have divorced and my sister has turned lesbian. thanks a lot FK.

trlkly
trlkly

Who gives a crap about the name? Changing the fries was absolutely stupid.

whamrick3
whamrick3

You've got to love the post they show from Facebook where the guy says that BK is known for the Whopper and the catch phrase, "where's the beef?"  I guess BK is only known for the Whopper because "where's the beef?" was Wendy's catch phrase!

MickeyCashen
MickeyCashen

So they come out with "healthier" fries while at the same time providing another way to overeat with the fries burger.  Brilliant!  For decades, the fast-food industry has grown two ways: 1) increasing the number of restaurants, 2) increasing the amount of food in the average order.

They're now reaching the limit in amount of food as 1/3 and 1/2 lb burgers are not catching on, so I guess we'll see a lot of clever and tasty things like fries burgers.  Bigger muffins with more eggs and sausage.  Beef-egg combinations.  Onion-ring burgers.  Etc.

When I was a teenager working a fast-food grill in the late 60's, our area manager came in to show us a new product: a quarter pound burger.  Even we teenagers wondered how they would find enough people gluttonous enough to regularly order such a thing.  But we've been conditioned to not only consider 1/4 pound the "standard," today's smallest fries are larger than the largest fries back then.

Our average meal sizes have become too large.  I failed at diet after diet until I lost 53 lbs in the last 11 months by Calorie counting.  Part of that was done by buying the 210-350 calorie Lean Cuisine, Healthy Choice, or Banquet frozen meals.  That allowed me to avoid buying foods in sizes that make you want to "use up" that loaf of bread, etc. and overeat.

alegna222
alegna222

for someone who's so upset about a "family brand" that they seem to love so dearly, they should know Where's the Beef was Wendy's. derp

DivineBeautyCo
DivineBeautyCo

Look @JulieWebb and @goblue562, McDonald's and Wendy's are just as bad! If you want something EXTREMELY tastier and WAY well let's just say MUCH better, then go to Red Robins. Oh gosh I am drooling just thinking about it! $o$ #WTFFastFood

JulieWebb
JulieWebb

Mr. Martinez, Wendy's was the original restaurant that had the slogan" Where's the Beef" in 1984, not Burger King. JS 

goblue562
goblue562

Sorry BK.. but you'll never have better fries than McDonald's.  Or even better fries than Wendy's for that matter..

Hotpuppy
Hotpuppy

Burger Thing would be a better name.  Nothing magical about a burger that has been on a steam table for 30 minutes before it was tossed on a bun and put in the microwave.... served with attitude!  The one consistent thing is that their marketing department is AWFUL.  They could screw up a free money give away... from the pedophile "king" character to other tragic mistakes... BK=#fail.

DHoward
DHoward

Yeah, Mr. Mike Martinez is totally confused.  "Where's The Beef?" was from an old WENDY'S campaign, not BK, homie...

lrc
lrc

Hate is a strong word, and from the cited example, it seems to me like the web 'takes a mild interest' in BK's name change and 'finds it silly'

Gregp507
Gregp507

There are no unhealthy foods; only unhealthy eating habits.

dmac
dmac

Whaaat?... Mike Martinez says the "Where's the Beef?" slogan is part of what most people 'remember' about Burger King.  Yes, that was a wildly successful ad campaign, but it was WENDY's who came out with that slogan.  Someone is a few fries short of a Happy Meal (which also did NOT come from Burger King, BTW..)   Come on, Laura Stampler - BK serves 16 million customers a day.  You see a few negative posts from goofballs on social media, and call that a misstep?

ToddRingling
ToddRingling

they tried to go with the same trick as Pizza Hut renaming themselves as "Pasta Hut" to promote their steaming lump of glop a couple years ago.  Since they are still trying that (PH), it must have really worked well for them and BK wanted to "ride the coattails"...

DanielFoo
DanielFoo

people like "mike martinez" are really annoying and just wanting to take the chance to jump up and go : "i know so much about this brand's history etc etc i know how they shoukd run their business etc etc" and until the day "mike martinez" is the CEO of a multi national fast fod chain, his opinions don't mean a thing. look over your enormous ego and recognise a joke when you see one, "mike martinez"

dragon.nii.chan
dragon.nii.chan

I'm not going to say it's absolutely not fake.  However, I've seen commercials with the name change.  I'm doubting more and more that this name change is fake and is in fact a reality.  A strange...alternate...reality...but reality none the less.

DanielFoo
DanielFoo

@dragon.nii.chan are you just dim? it's not real, it's an advertising stunt. jesus christ what is wrong with you people