Pasta Maker in Boiling Water Over Comments on Gays

Barilla's executive said no gay families in its advertising

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Barilla

Barilla, the classic Italian pasta company, has found itself in scalding hot water after its chairman said gay families have no place in its advertising.

“For us the concept of the sacred family remains one of the basic values of the company,” Guido Barilla said in an radio interview Wednesday, translated by the Guardian. “I would not [feature gay families in advertisements], but not out of a lack of respect for homosexuals who have the right to do what they want without bothering others… [but] I don’t see things like they do and I think the family that we speak to is a classic family.”

And if gay consumers don’t like it? “Eat another brand of pasta,” he said.

The comments sparked an immediate backlash around the world, both in the form of boycotts and a slew of negative customer commentary on Facebook and Twitter.

Barilla pasta tweet gay families

Barilla facebook gay comment

Others are linking to Ragu and other competitors.

Although Barilla has posted apologies on the company’s Italian Twitter and Facebook pages — “I have the utmost respect for gay people and for everyone’s right to express themselves,” he said —  the company’s U.S. social media accounts have thus far remained silent, even as criticism on its American-based social media outlets continues.

Barilla’s U.S. office could not immediately be reached for comment.

82 comments
ChrisVogel
ChrisVogel

Never bought Barilla products and, now, never will.  There are lots of other pasta makers (Italian and otherwise) whose quality is as good or better, that have already issued pro-gay ads.  We do have to be grateful that modern secular governments do not permit the Roman church it's traditional responses to difference:  torture and mass murder.  Barilla is certainly welcome to express his imbecilic views, and he has, but I have no intention of paying for them.

mishelina
mishelina

I don't see what the fuss is all about. I'm gay myself but I don't expect the CEO of an italian pasta company to want to feature gays in his commercials. I want my pasta commercials featuring fat italian mammas and burly men in wifebeater tank tops - then I know I'm getting quality pasta! 

AlessandraBarros
AlessandraBarros

Politics aside, Barilla is good quality pasta! And kudos to them for standing up for what's right. However, after reading a few articles on TheOtherMcCain and ACE of Spades, I see that they largely backtracked and apologized the next day after the Italian Gay Mafia had their tantrum in the media.

Freaking sellout.

vacafrita
vacafrita

Lots of the commenters below who support Mr. Barilla argue that his right to practice his religion is being infringed.  That's ridiculous.  If he thinks God wants him to hate gays, he has every right to go on hating gays.  And the rest of us have every right to call him a nasty dirty bigot and decide not to eat his food.  So Barilla-supporters, how exactly are we infringing on Mr. Barilla's religious rights?  Certainly you don't think we should be FORCED to buy his pasta, do you?

BozzyLewis
BozzyLewis

He is an ignorant JERK ! If this is the stance of the CEO of Barilla Pasta Products.....I will never buy this brand, again ! Guido Barilla, along with that fat walrus Chris Christie are in the news today on gay rights issues. This lousy republican bigot said he would challenge the ruling by the N.J. Supreme Court to allow same-sex couples to marry. What world is this fat slob living in ? Gay marriage is legal in the entire North-East region, but NOT New Jersey ! What do they think gay people are...."toys" ,that must jump from state to state to perform their marriages ? This conservative, right-wing idiot is fighting a losing battle ! The people have spoken, and 69 % of New Jersians now support it ! ...HELLO ? It's inevitable and all "50" states will allow it within 10 years ! He is just a homophobic bigot that should be run out of office !

RonaldAitsan
RonaldAitsan

I will buy their pasta if it is of good quality and taste. The rest is not worth talking about.

getSportPass
getSportPass

You have the right not to eat #Barilla but please cook it at least for the homeless.Food doesn't belong in trash. 

MissH
MissH

I won't be buying any Barilla products.  I prefer my pasta bigotry-free.  Honestly, how unbelievably stupid do you have to be to be a homophobic bigot in 2013?  Truly jaw-dropping idiocy on the part of this CEO.  I hope his entire P.R. department walks out on him, because without any help from anyone else he just thoroughly trashed his own brand. 

jharris6363
jharris6363

Good for Barilla.  I am tired of the Gays trying to convince us that their deviate life style is normal.  Next we'll have the pedophiles and necrophiliacs crying for equal rights.

DavidMcClintock
DavidMcClintock

Why is he in "boiling water"? Oh yes. It's because the author of this article said so.

"Scalding hot water"? Come on people. Are you really this stupid? Well, I know most of you are. And these comments prove it. The media  intentionally targets people to ask them if they would have "gay families" in their ads. When they say no, the journalist Laura Stampler WHO IS A LESBIAN automatically writes: 

_____________   UNDER FIRE FOR COMMENTS ABOUT GAYS.

PROTESTORS BOYCOTT _____________ FOR COMMENTS ABOUT GAYS

_____________ IN BOILING WATER OVER COMMENTS ABOUT GAYS


Are you people really this gullible? Are you really this easy to brainwash? Are you really this foolish you cannot see what is going on? New values are being programmed into you by an outside power. You are being told what to think. You are the EXACT sames kinds of people who would have reported your friends and family to the religious zealots during the Spanish inquisition. Or a "joke" or "comment" to the Russian Secret Service during Stalin's reign of terror. Afterwards you would have felt really good for "doing the right thing". Why? Because it was the "right thing".  Why? Because it was the "right thing". Things never used to be like this when I was growing up. Now every article I see is written from a agenda. Can't you see a tiny minority of people are shaping our culture and deciding what you will believe? I'm will not have my opinions and views dictated to me by other people.


Thank you Mr. Guido Barilla. Thank you for standing up for your beliefs life morals values rights and freedom to live and work as you will.  I reject this constant media tyranny on all issues in all it's forms. The only media I respect believes in freedom and liberty and reports the news and not what everyone else should think about the news!   

Thank you for not backing down from the controlled media Mr. Barilla. I oppose the the artificially created social pressure Lesbian Laura Stampler and I support your freedom to run ANY advertisements you deem appropriate - weather they are straight OR GAY !!! 


kenbumby
kenbumby

Ah, just like the radical homosexuals to take and innocent statement and twist it into something negative. He simply stated that he would not feature a homosexual family in his commercials due to his beliefs and values. If you want to be gay, that's your prerogative. News flash.....Not everyone approves of homosexuals. We don't bother you but we certainly don't want your perversions forced on us. Thank you liberal media for twisting a story to sell your news. This world could not be heading in a worse direction. As for me and my house, we will serve the Lord and His values and will continue to by tons of Barilla pasta.

Calliegee
Calliegee

A friend/former colleague and his partner recently adopted a baby. They have a nice home, pay taxes, one will be stay-at-home parenting while the other works, love to go to church every Sunday (obviously not the same church as some of the commenters here...), have been together for over 10 years and counting, etc. The birth mother used meth while pregnant, and her baby was born going through meth withdrawal. But yeah if she had married her baby daddy and kept the kid instead of finding a more stable home, there are your traditional values.

People are strange.

ShaneWilkinson
ShaneWilkinson

Racism at its finest

I think it will lose millions and then realise how much more important money is in its life than human beings and then betray its beliefs and apologise - It would be good if a company like this never recovered! - because hey well children a...re obviously to be graded by what sort of parents they have black - white - Chinese - jewish - gay - whatever! Obviously children from Italian families are more important - its as if Children decide who their parents are!

Heiko-MichaelBrodmann
Heiko-MichaelBrodmann

He didn t  do anything wrong. Thumbs up for Mr. Barilla. Stop turning his words around. F...ing Media. He stands for his and his companies value. Everybody RESPEKT that as he respekt the gays....

ez1otim
ez1otim

I don't get why everyone's having a go at him. So what? Those reactions are just hysterical.

Truckgirl
Truckgirl

I'm going to buy their pasta more often. My respect for them has gone up, up, up. :)

Shelleyucf
Shelleyucf

Everyone has a right to their opinion, even those who aren't liberal.  I am liberal in many ways (conservative in others) but one thing I dislike is the hypocrisy they have - they complain about their freedoms, but deny others the right to their religious beliefs.

The fact is, the Bible meant one man-one woman marriage, and that is where marriage came from.  And, the traditional, God-sanctioned marriage is man/woman.  A woman does have the right to be proud of her marriage to a man, and vice versa.

MissH
MissH

@AlessandraBarros Madam, I am neither Italian, nor gay, nor a member of any "Mafia".  Nevertheless, I will no longer be buying Barilla pasta.  (Is it really "a tantrum" to withdraw your business from a company where it's clearly not welcome according to the CEO?)  I suppose I'm what you could call "anti-bigotry".

DavidMcClintock
DavidMcClintock

@vacafrita

 Nobody is forcing you to buy his Pasta! 

And you are probably too uneducated to understand this but - Laura Stampler, the Lesbian journalist who wrote this article and thousands more like her are using their positions as journalists to advance the gay agenda by constantly writing articles like this intended form readers opinions of the news to push a  "social shaming effect" against those like Mr. Barilla for exercising his Biblical religious beliefs and freedom of choice. 

The Bible (to paraphrase) clearly states that Homosexuality is a serious sin (it's in Leviticus - look it up yourself). Any who is devoutly religious would reject  it. The gay agenda and others who support it are infringing on religious rights by seeking to socially punish Mr. Barilla and others with the same beliefs - by using their power as journalists to write a never ending stream of gay propaganda. 

"Propaganda (Webster): "information, esp. of a biased or misleading nature, used to promote or publicize a particular political cause or point of view."

That is exactly what this is. Suddenly a persons freedom of choices and liberty to choose as they please with their persons property and business become stigmatized (see: "nasty dirty bigot"). That is the agenda. To create a social taboo. The same social taboo which the media created by stigmatizing Racism. If you remember racism was at one time accepted by some yet seen as offensive even if it was free speech.Then the media created a social environment  over decades to the point whereas anyone who dares say the slightest racial comment (if they are white) risks losing their reputation, jobs, friends, and becomes a social pariah' even amoung those who may agree with them but are fearful of guilt by association. I'm not here to discuss racism but only use this as an example because it was the same social controls used in all dictatorships and religious extremists in history. And now you have "hate speech crimes". 


This is exactly what the gay agenda (or any other social agenda) seeks to accomplish. It takes a long time to occur but the end result is always the same. And in this case the end result (one of them) is that anyone who "discriminates" against homosexuality or says "the F word" or "The D word" is THROWN INTO PRISON. 

This is exactly what Lesbian author of this article and most of the other Barilla Pasta articles who pushed this into the mainstream news would eventually achieve. 

It all comes back to who is defining morality and how to control others to conform to your view of the world. It doesn't matter of they are gay, straight, religious nut cases, etc. It's all the same. Control and the quasi elimination of  individual liberty and freedom.

MissH
MissH

@getSportPass Lots of it is getting donated to food banks and other charities.

PaulHanson
PaulHanson

@jharris6363 Two men and two women can give consent; children and bodies can't. This line is so overused it's not even funny anymore.

ChrisWing
ChrisWing

@kenbumby You bother me by using insulting terms like "perversions". Not only that, it reduces any debate to an infantile level. People could equally argue "News flash: not everyone approves of you god botherers". And by serving tons of pasta, I think you will be serving Mr Barilla rather than the Lord. Oh, and by the way, nobody "wants" to be gay. When did you decide you "want" to be straight? Have you people never heard of science?

vacafrita
vacafrita

@kenbumby News flash, not everyone approves of bigotry.  If you want to be a bigot, that's your prerogative.  As for me and my house, we will serve food that does not line the pockets of hateful individuals like Guido Barilla.

MissH
MissH

@kenbumby"News flash.....Not everyone approves of homosexuals."

No way!  Really?  Is that what's going on when gay people get beaten up just because they're gay?  It's just people showing "disapproval"?


"We don't bother you but we certainly don't want your perversions forced on us."

I'm not gay, but you bother me anyway.  Did someone gay force you to have sex with them?  Because if not, I really can't see how anything is being "forced" on you at all, whiner.



DantéTodayScottAshby
DantéTodayScottAshby

@Calliegee I think these people would just tell them to find jesus and cleanse themselves of their addictions and use the lord to work through their issues, which is fine and dandy, but in the mean time I do think there are more than enough kids out there that those heterosexuals didnt want and don't seem to like to talk about.  

PaulHanson
PaulHanson

@Shelleyucf So what about non-Christians? Where does marriage come from from Atheists, Hindus, Buddhists, Wiccans, Agnostics, and other religions? I don't disagree on the first part, but don't even think for a second that any one religion owns the concept of marriage.

rhodie110961
rhodie110961

@Shelleyucf @ChrisWingSo ChrisWing, what your saying is Shelleyufc should not impose his/her beliefs on you, yet you are perfectly fine imposing your beliefs on him/her (sorry, no offence intended)  don`t tell me, let me guess......your gay aren`t you.  

ChrisWing
ChrisWing

@Shelleyucf The fact is a lot of people don't give two hoots what the bible says! Everyone has the right to their religious beliefs, but not to impose those beliefs on others. A fundamental difference that many religious people seem unable or unwilling to grasp.

ChrisVogel
ChrisVogel

@AlessandraBarros @BozzyLewis and not promoting Barilla's stupid, wilfully ignorant, arrogant and malicious ideas.  He is entitled to his moronic religion, but no one is obliged to purchase his products.

DavidMcClintock
DavidMcClintock

She has no actual comment on the fact the author is a Lesbian. Nor the fact our society is shaped by the dictates of the media in the same basic controlling matter as every dictatorship or religious zealot purges (witch hunts etc) all through History. 

 Laura Stampler agree's with freedom - as long as it's her vision of freedom - freedom for gays to be in family oriented marketing, Disneyland, the Cartoon Network, just like straight people. And that's fine. It's her right to feel that way. In the meantime she will tell her audience what to think and use her power as a journalist to feed a false taboo and ruin Barilla's reputation. .

This is nonsense. Weather it's Fox News, CNN, The Times - The media should be focused on reporting the facts and not their audiences beliefs of those facts nor manipulating or weaving their own messages in their reporting! Instead the VAST MAJORITY of the media does just that with EVERY NEWS ARTICLE THEY WRITE.

 I am a Libertarian. Laura Stampler is a far left liberal Lesbian control freak. That is the difference between Libertarians and Modern Liberals. We believe in peoples freedom and liberty and rights gay straight bi to do WHATEVER THEY WANT as long as it does not directly interfere with another. 

That means religious organizations have the right to reject gay marriages - just the same as the gay club owner has the right to reject a straight person right out of his establishment! Without the force of government guns laws taxes penalties forcing them to do things "society" says they should. Once you let go the free market works and everything falls into place. You either believe in freedom and liberty - or you don't.

I'm so tired of this kind of reporting. It's everywhere. And I'm blown away at how most people are so easy to mold by it.

AlessandraBarros
AlessandraBarros

@vacafrita @kenbumby The only bigots here are the ones with their stupid homosexuality agenda. And you sure hate all social conservatives like Barilla, so the hateful individual is you

rhodie110961
rhodie110961

@PaulHanson There is nothing wrong with gays getting married, they just cannot and should not be able to do so in a christian church, for some reason the gay community just don`t seem to be able to grasp the fact that it is against the teaching of the Christian faith. To me it is just an indication that those who keep on insisting that they want to get married in church are not actually Christians anyway, because it appears that they haven`t bothered to read the bible or understand the faith. I don`t know about the beliefs of the other faiths you mentioned with regards to homosexuality, but as the say, each to his own.    

ChrisWing
ChrisWing

@rhodie110961 @Shelleyucf @ChrisWing  

Yes, I am gay. Your point is? And what are my "beliefs" exactly? Since when has homosexuality been a "belief"?Anyway, I don't stop anyone from following their religious convictions, but religious groups do seek to prevent same-sex marriages. People can go to their church, mosque, synagogue, whatever – so long as they don't try and tell non-religious people how to live their lives.

kenbumby
kenbumby

@ChrisWing @ShelleyucfClearly ChrisWing you misread the article. Never does Guido Barilla state he does not like homosexual people. He simply stated that he does not want to feature them advertising his company. Its his company and he can run it anyway he likes to.

DavidMcClintock
DavidMcClintock

@MissH @DavidMcClintock 

It is brainwashing. It works on most people. Not all - but most. Most people are oblivious to its programming. But not me. You are standing up to this kind of bullying just like the Germans under Hitler "stood up" to Jews. Because you've been given the power and "agreement" by the masses to do so it (See also: media brainwashing and social shaming). And soon it will be by force of government. 

Yes. Gays are not calling for his arrest. Not now. But they will once given the option to do so. Hate Speech is law in many European countries. Say the wrong thing - go to prison.  That is what millions of programmed media articles like this over many years ultimately lead to.

 If you want to spend your money's with companies who openly advertise gay marriage please do so. This is called the Free Market. It is your right and nobody has a right to stop you. But do not try and force another person, or business owner to conform to your views; to feature gay families  "or else".

This is wrong. But you will never understand because all people want to do is impose their views on others.

My views are not loony. I simply advocate freedom and liberty for all. Letting the free market work in terms of social dynamics. Not trying to control other people and mold their opinions. 

 Reporting the news as is. However this will likely never happen among primitive humans, so yes - I can see how my views would be seen as loony.  

   

MissH
MissH

@DavidMcClintock @MissH Claiming that this article is "brainwashing" is just ridiculous, I'm sorry.  (Obviously if it was, it would work on you too, and numerous other commenters on this page, but obviously you hold different views, so it didn't.  That's hardly successful "brainwashing", is it?)  The fact is this Barilla CEO insulted gay people, their family and their friends.  And rather than meekly let it slide as we have done so long in the past, we are standing up to this kind of bullying.  If the CEO publicly suggests gay people and their supporters take their business elsewhere, we're only to happy to do so, and to do so publicly.  No one is calling for his arrest, and no one says he can't hold his bigoted views.  What we are saying his he's obviously a crappy CEO to alienate a big section of his customer base, and that we intend to spend our money with companies who welcome our business.  How's that for some free market liberty?  (By the way I'm not gay but tons of my friends are.  And I'm sick of seeing them treated like garbage.  You insult my gay friends, you insult me too.  I've got their backs.  Those are some old-school moral values known as friendship and loyalty.)  Last thought - did you ever consider that you're the one who's been brainwashed?  You should consider it a serious possibility, because your views are loony as hell.

PaulHanson
PaulHanson

@rhodie110961 @PaulHanson I didn't say anything about gay marriage. I was stating the *fact* that marriage isn't owned by Christianity, so you can't use Christian doctrine as a means to bar marriage rights. I will remind you however that there are churches that do practice same-sex marriage, so take from that what you will.

ChrisWing
ChrisWing

@rhodie110961 @ChrisWing It doesn't bother me that I can't marry in a church, it does bother me, however, that people campaign against civil same-sex marriage on religious grounds. Do you understand the difference? Everything else I said stands.  

rhodie110961
rhodie110961

@ChrisWing It was actually you that started attacking the bible/religion on this thread, what I am doing is defending the persons stance from earlier on when you accused that person of forcing religion on you simply because they do not agree with same sex marriage. You say you don`t care about the bible or peoples religious beliefs, so why would it bother you that you can`t get married in church. The person mentioned in the article above has simply answered a question honestly, maybe people shouldn`t ask these questions if they don`t really want to know the answers. 

ChrisWing
ChrisWing

@rhodie110961 @ChrisWing @Shelleyucf Please stop referencing the bible; lots of people (me included) really don't care what it says. As far as I'm concerned, you might as well advance The Cat and the Hat as some kind of moral authority. I don't want to stop you living out your religious convictions, just stop trying to judge others who don't share them. 

rhodie110961
rhodie110961

@ChrisWing Of course Homosexuality is a belief. The belief is that it is fine to have a same sex relationship. Homosexuality is not right according to the bible, What you are saying is religious people should change their core beliefs and values so that you can justify to yourself that you are not committing a sin, in other words you ARE stopping them from following their religious convictions. I personally don`t give a hoot what you gender preferences are, but I do get annoyed with this consistent sob story that the gay community are so hard done by because they can`t get married in church. Remember the old adage "We`re gay, live with it" Well here is a new one for you. "We`re Christian live with it".    

rhodie110961
rhodie110961

@ChrisWing @rhodie110961 @Shelleyucf Of course Homosexuality is a belief. The belief is that it is fine to have a same sex relationship. Homosexuality is not right according to the bible, What you are saying is religious people should change their core beliefs and values so that you can justify to yourself that you are not committing a sin, in other words you ARE stopping them from following their religious convictions. I personally don`t give a hoot what you gender preferences are, but I do get annoyed with this consistent sob story that the gay community are so hard done by because they can`t get married in church. Remember the old adage "We`re gay, live with it" Well here is a new one for you. "We`re Christian live with it".    

ChrisWing
ChrisWing

@kenbumby @ChrisWing @Shelleyucf I was responding to Shelley's comment about god and marriage rather than the article itself. You're right that it's his company, but people nonetheless have the right to criticise and, if they so desire, boycott his products. It makes no sense to simultaneously defend his right to free speech and attempt to close down any criticism of his stance.