Parent company General Mills recently ditched the word “hamburger,” since other proteins like chicken have become more popular. While the boxed dinner kits were originally marketed to working moms in the 1970s, “The company plans to aggressively market Helper to men aged 18 to 30 over social media,” and by using a food truck, Bloomberg Businessweek reported. A General Mills spokesman says, “A lot of the marketing efforts are just beginning.”
Millennials Wanted: 10 Classic Brands Being Tweaked to Appeal to Young Consumers
With a nip here and a tuck there, Madison Avenue is putting new faces on old brands that young shoppers tend to disdain as, well, just too old-fashioned.