Talented people used to want high salaries and stable career paths, but now they want work with purpose. Here’s how your company can offer candidates meaningful and attractive roles:
- Get serious about impact. Determine the positive impact your organization seeks to make in the world. You don’t have to be a social enterprise to do good.
- Tell that story well. Call it marketing or storytelling, but make sure you’re communicating how much you care about your mission and how you’re working toward it.
- Design roles for their future, not just yours. Many people see a job as one of many stepping-stones they’ll visit over the course of a career. Focus on making your stone as attractive and inviting as possible. Decent pay, rewarding perks, and large doses of autonomy demonstrate that you take professional development seriously.