When a company is in crisis— facing bankruptcy or a disruptive competitor— it needs to act fast. But it’s also important to stop and speak with the people who are doing the day-to-day work of moving the organization in a new direction. Here’s how to use conversation to help orchestrate a successful turnaround:
- Talk straight. Be honest and authentic, especially when it comes to sharing bad news or addressing difficult topics.
- Make talk happen. Stressful times can cause people to keep to themselves. Promote interactivity and encourage debate. Forego one-way communication channels (like memos) and choose mediums that allow for back-and-forth discussion instead.
- Let everyone talk. Include people at all levels in the conversation. This will increase engagement among those who must carry out the turnaround work.