Focus Your Business Pitch on Yourself, Not Your Plan

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Potential investors and partners are often more interested in an entrepreneur as a person than in the business plan. That document is important, but be sure to also show these three characteristics:

  • Passion and purpose. Investors want to know if you’re the right person for this idea. Make your personal connection to the business you’re launching clear.
  • Resilience. The road to building a business is full of speed bumps. Share some failure stories to show you can bounce back from challenges.
  • Resource magnetism. Can you attract money, people, and other resources? This is more important than charisma. Whether or not you have a thousand-watt smile, you need to be able to persuade people to join your cause.

Adapted from “Entrepreneurs: You’re More Important Than Your Business Plan” by Rich Leimsider and Cheryl Dorsey.

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