3 Elements of Great Communication

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To make it in any job, you need to be able to convey ideas clearly and effectively. There are three things the best communicators employ to deliver their message:

  • Credibility. Prove your authority by demonstrating technical expertise in a specific area, which helps convince people that you know what you’re talking about. If you can’t do that, display integrity and character, which convinces them that you’re not going to lie to them.
  • Emotional connection. People need to believe that what you’re saying will matter to them. Connect by giving them your undivided attention and linking your message to something they care about.
  • Logic. All the authority and empathy in the world won’t help you if people don’t understand your basic idea or how you came to your conclusions. Make a clear argument that people can follow and use data and analysis to back up your points.

Adapted from “Three Elements of Great Communication, According to Aristotle” by Scott Edinger.

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