Does your company thank job applicants for their time and try to give them a good experience? If not, you should reconsider.
Consider what 4,000 respondents told CareerBuilder in a recent survey:
- A third of respondents said they’d be less inclined to purchase from a company that didn’t respond to their application.
- 42% say they’d never again seek employment from a company they felt had mishandled their application.
- 56% say a good experience – even if they weren’t hired – would lead them to consider seeking a job with the company again.
- 37% say a good experience would encourage them to tell others to seek employment with that company.
- 23% say they’d be more likely to buy products or services from a company that provided a good application experience.
So if you view every applicant as a potential customer or reference for other job candidates, a bad experience can have a “ripple effect,” according to Sanja Licina, senior director of talent intelligence at CareerBuilder.
So what do job applicants expect? Two words: Acknowledgement and honesty.
- 82% of workers expect to hear back from a company when they apply for a job, even if the employer isn’t interested. Yet 75% of people who applied for jobs in the last year didn’t hear back from the company.
- 60% say the employer never let them know about the decision after an interview.
- 26% have had a bad experience as a job applicant, such as lack of follow through, inconsistencies, or poor representation of the company’s brand.
- 43% say the job didn’t match what was written in the job posting.