Your Social Media Reputation Can Attract Employees

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Want to hire great employees and keep them happy? Make sure you have a good social media reputation.

That’s the surprising message of a new survey by staffing services firm Spherion, which looked at high-achieving “emergent” professionals, who are more willing to take control of their careers and are more difficult to retain. What’s more, their attitudes could spread to the rest of the workforce.

“The ’emergent’ attitudes toward the workplace are often indicators of new expectations among all of today’s workers when it comes to drivers of engagement, productivity and retention,” states Sandy Mazur, division president at Spherion. “Perhaps most compelling this year is workers’ desire for a clear corporate mission that is followed through on and the importance of a company’s social media practices and beliefs.”

Nearly half of employees surveyed – 47% – say that a company’s online reputation matters as much as the job offer. That could come as a surprise to a lot of companies, as only 27% of companies feel that social media influences how a job candidate views them.

Nearly three-quarters of employees who are highly satisfied with their employer’s online reputation are also happy at work, compared to only 20% of those who are not satisfied with their employer’s reputation. Perhaps this isn’t as odd as it sounds; if your company is viewed positively, you feel better about going to work every day.

Most companies appear to fall short in social media, the survey found. 45% of organizations have a social media strategy, up from 24% in 2009, but less than a third of those companies feel their social media strategy is successful.

Company culture is also important, according to the survey. Only about half the respondents say their company is effective at communicating its corporate mission – about the same number who say that their company follows through on its stated mission.

For a startup vying for top talent, a strong social media program and a good company culture could be easy ways to attract great employees.

Adapted from Companies Struggle to Leverage Social Media by Dennis McCafferty at Baseline Magazine.


It isn't that surprising when you consider how people today as consumers rely so heavily on social media or social proof for product decisions.  If 'shopping' for a job, people want to hear - and can more readily find out what others are saying about a company.  With sources like, your reputation as an organization can be found, so best to manage it!  I think in many ways culture and social reputation can be closely connected to one another.  In employee recognition solutions that we manage for clients, employees can post to their social networks (fB, twitter, linkedin) when they receive recogntion, and what criteria or core values they were recognized for.  It's a nice way to increase the status that comes with recognition, and it also earns the company 'social media credits' as an organization that values, recognized and rewards people.


I think non-profit sector also has a long way to go in terms of fully grasping the importance and value of scial media platforms.